Academy Sports & Outdoors, Ltd

Manager Personalization

Academy Sports & Outdoors, Ltd • $90K — $120K *
Katy, TX 77449In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or relevant field
  • 5+ years in personalization, email marketing, or similar fields
  • Experience with managing web and design projects
  • Prior omnichannel experience preferred
  • Excellent communication and interpersonal skills
  • Strong analytical and creative problem-solving abilities
  • Self-motivated with strong organizational skills

Responsibilities

  • Develop and execute a digital personalization strategy for web, mobile, and app platforms
  • Own personalized product recommendations across eCommerce surfaces
  • Partner with data science, UX, and engineering to implement real-time personalization
  • Manage the push notification program, including audience segmentation and performance analysis
  • Collaborate with marketing and product teams to align personalization with campaign goals
  • Monitor and analyze performance metrics to improve engagement and ROI
  • Stay updated on personalization technologies and best practices
  • Document personalization and design processes

Benefits

  • Opportunity to lead innovative digital strategies
  • Collaborative work environment with cross-functional teams
  • Exposure to diverse marketing technologies and trends
  • Flexibility to work on multiple projects in a dynamic setting
  • Engagement with real-time data for personalized customer experiences
Full Job Description
Education:
  • Bachelor's degree in Marketing, Business or relevant field of study required.


Work Experiences:
  • 5+ years of experience in personalization, email marketing, loyalty, app or payment marketing, web design, project management or production management
  • Experience managing multiple web and design projects and vendor partners.
  • Prior Omnichannel experience preferred.


Skills:
  • Excellent interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
  • Analytical, with strong problem-solving abilities and creative resolution skills
  • Self-motivated, with the ability to work on multiple projects in a fast-paced environment
  • Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
  • Strategic thinker


Responsibilities:
  • Develop and execute a comprehensive digital personalization strategy across web, mobile, and app platforms.
  • Own the strategy and execution of personalized product recommendations across key eCommerce surfaces (e.g., homepage, PDPs, cart, checkout, post-purchase).
  • Partner with data science, UX, and engineering teams to implement real-time personalization using customer data, browsing behavior, and purchase history.
  • Own the push notification program, including audience segmentation, message design, timing optimization, and performance analysis.
  • Collaborate with CRM, marketing, and product teams to align personalization efforts with broader campaign goals and lifecycle strategies.
  • Monitor and analyze personalization and push performance metrics to continuously improve relevance, engagement, and ROI.
  • Stay current with personalization technologies, trends, and best practices to drive innovation and competitive advantage.
  • Document personalization and design processes, and deliverables.
  • Develop a thorough understanding of the Academy's policies, procedures, and safety rules.
  • Duties may change; team members may be required to perform other duties as assigned.


Physical Requirements & Attendance:
  • Acceptable level of hearing and vision to perform job duties.
  • Adhere to company work hours, policies, procedures, and rules governing professional staff behavior.
  • Regular attendance required.

About Academy Sports & Outdoors, Ltd

Academy Sports + Outdoors is a premier sports, outdoor and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping equipment and gear along with sports and leisure products, footwear, apparel and much more. The Texas-based company operates over 250 stores throughout Alabama, Arkansas, Florida, Georgia, Kansas, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas, where the company is headquartered. Academy employs more than 29,000 team members and is committed to providing exceptional customer service, offering an unparalleled assortment of top brands, and promoting active lifestyles through its community involvement.
Learn more about Academy Sports & Outdoors, Ltd
Size
29,000 employees
Market Cap
$4 billion
Industry
Retail & Consumer Goods
Founded
1938
5 Year Trend
+7.4%
Revenue
$5.4 billion
NASDAQ
ASO
* Ladders Estimates

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