Formlabs

Manager, Performance Marketing

Formlabs$100K — $160K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in performance/growth marketing with measurable results managing large budgets
  • Deep hands-on experience in Google Shopping Ads
  • Strong analytical skills for data-driven decision making
  • Experience building budgets and forecasts and communicating impact to stakeholders
  • Understanding of attribution, experimentation, and conversion optimization
  • Ability to thrive in fast-paced, ambiguous environments with high ownership
  • Proficiency with AI tools in marketing contexts

Responsibilities

  • Run and optimize paid campaigns across the Google ecosystem
  • Manage channel budgets and forecasts while hitting CAC and ROAS targets
  • Strategically allocate spend across markets, channels, and audiences
  • Collaborate with Analytics on measurement and turn results into actionable strategies
  • Continuously test new hypotheses, tactics, and partnerships for growth

Benefits

  • Equity compensation in the form of RSUs for all full-time employees
  • Collaborative and dynamic work environment
  • Opportunity to directly impact company success and growth
Full Job Description
We are seeking a highly skilled and motivated Manager, Performance Marketing who will play a crucial role in driving our global paid acquisition strategies. You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You'll run campaigns day-to-day, manage budgets, and make the spend work harder. This is an IC role for someone who's equal parts strategic and operational, and who lets data drive the decisions.

What you'll do
  • Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
  • Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
  • Allocate spend across markets, channels, and audiences to balance growth and efficiency
  • Work with Analytics on measurement, incrementality, and attribution-and turn the results into action
  • Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.

What you bring
  • 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
  • Deep hands-on experience managing paid media budgets in Google shopping Ads.
  • Strong analytical chops-you use data to decide, measure, and prioritize.
  • Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
  • Solid grasp of attribution, experimentation, and conversion optimization.
  • Thrive in fast-moving, ambiguous environments with a high degree of ownership.
  • Use AI tools fluently in your daily work, held to the same quality bar as your own.

Compensation

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.

At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.

The annual base pay range for this role is:

$100,000-$160,000 USD

About Formlabs

Formlabs is a 3D printing technology developer and manufacturer. The company was founded in 2011 by a team of engineers and designers from the MIT Media Lab. Formlabs specializes in stereolithography (SLA) and digital light processing (DLP) 3D printers, as well as related software and materials. The company's products are used in a variety of industries, including healthcare, engineering, and education. Formlabs has received numerous awards for its innovative products and has been recognized as one of the fastest-growing companies in the United States.
Learn more about Formlabs
Size
1,000 employees
Industry
Founded
2011

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