Manager, Performance

About the Role

At the heart of our agency's mission is a commitment to connecting our clients' business goals directly to high-impact media execution, ensuring every media dollar spent is accountable to meaningful business outcomes.

As the Manager, Performance, you will play a pivotal role in ensuring that our performance media campaigns are effectively executed, continuously optimized, and meticulously aligned with our clients' business objectives. Operating at the intersection of strategy, execution, and measurement, you will act as the critical day-to-day link between our Planning, Analytics, and Activation teams.

This is a hands-on, highly analytical, and execution-focused role. You will be deeply embedded within key client accounts, responsible for translating high-level strategic direction into tangible, real-time performance improvements. By enforcing robust measurement frameworks, running test-and-learn programs, and analyzing data trends, you will ensure our performance strategy consistently delivers measurable business impact.

What You'll Be Doing (Key Responsibilities)

• Campaign Execution & Optimization: Oversee real-time performance analysis and tactical adjustments across active campaigns, ensuring all media investments are actively steered to drive measurable business outcomes.

• Performance Measurement & Reporting: Ensure client KPI frameworks are strictly followed. Work hand-in-hand with the Analytics team to track performance trends, interpret data, and quickly apply actionable insights to improve campaign efficiency.

• Cross-Team Collaboration: Act as the primary, day-to-day connection point between our internal Planning, Analytics, and Activation teams to ensure the seamless execution of the overall performance strategy.

• Client Engagement & Support: Collaborate closely with day-to-day client teams to translate strategic concepts into execution plans, ensuring their media investments deliver clear, demonstrable impact.

• Test & Learn Implementation: Own the execution of client testing roadmaps, ensuring that structured tests (A/B testing, audience testing, creative testing) are executed flawlessly and that key learnings are integrated into future campaign optimizations.

• Market & Competitive Research: Stay ahead of industry trends, platform updates, and competitive activity. Proactively leverage these insights and research to refine and elevate our performance media strategies.

• Tactical Strategy Support: Assist senior leadership with budget forecasting, audience segmentation, and media planning to ensure tactical execution remains perfectly aligned with broader strategic priorities.

• Ad Hoc Strategic Support: Provide performance media expertise and hands-on support for additional strategic planning efforts and ad hoc client requests as needed.

Who You Are (Your Skills & Experience)

We are looking for an analytical, detail-oriented, and collaborative performance marketer who loves turning data into strategic action. To be successful in this role, you will need to demonstrate the following capabilities:

Core Capabilities:

• Performance Media Execution: Deep tactical understanding of digital performance channels (Search, Social, Programmatic, Video, and/or Commerce) and how they function together in an omnichannel ecosystem.

• Campaign Effectiveness Optimization: Proven ability to analyze live campaign data, identify performance bottlenecks, and execute swift, strategic optimizations to improve ROI.

• Cross-Team Collaboration: Strong collaboration skills with a track record of successfully bringing together Planning, Activation, and Analytics disciplines to deliver integrated work.

• Data & Analytics Interpretation: Highly analytical mindset with the ability to look at complex performance dashboards, extract the "so what?", and turn data points into clear strategic recommendations.

• Performance Measurement & KPI Alignment: Solid understanding of modern measurement frameworks, tracking methodologies, and how digital media KPIs align with overall business objectives.
• Research & Trend Analysis: Skilled in using industry research tools and competitive intelligence to find audience insights and identify emerging media trends.

How this role differs from other disciplines in our agency:

• vs. Planning: While Planning focuses on defining the overall media mix and brand-level audience targeting, you focus on ensuring those plans are translated into highly accountable, performance-driven tactics.

• vs. Biddable/Activation: While Activation specialists execute inside the media platforms, you look across all platforms holistically, ensuring that channel optimizations are working in harmony to deliver on the client's business-level KPIs.

• vs. Analytics: While Analytics builds the data models and dashboards, you interpret that data day-to-day to make real-time optimization decisions and strategic campaign adjustments.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000-$115,000 CAD