The Position
The Manager, HCP Engagement, is a key member of the Marketing team, responsible for leading the design, execution, and continuous improvement of peer-to-peer (P2P) programs that drive HCP education and brand advocacy. Reporting to the Associate Director, HCP Engagement, this individual will own the operational and strategic management of Arrowhead's speaker bureaus, HCP-led educational events including product theaters, and aid in planning advisory boards.
The ideal candidate brings a strong understanding of the rare disease and cardiovascular landscapes, experience managing HCP engagement programs, and the ability to thrive in a fast-paced, compliance-driven environment.
Responsibilities
Peer-to-Peer Program Leadership- Lead the development and execution of P2P initiatives across all program types, including:
- Redemplo Speaker Bureau
- Disease State Bureau
- HCP-led educational events
- Provide strategic direction and develop content for bureau in collaboration with Medical Affairs
- Align P2P programming with brand strategy and HCP targeting priorities in close partnership with Marketing and field leadership
- Monitor speaker programs on an ongoing basis to assess performance, utilization, and recommend adjustments as needed
- Ensure all P2P activities are executed in full compliance with company policies, PhRMA guidelines, OIG regulations, and applicable laws
Speaker Bureau Management- Identify, vet, and onboard nominated speakers in collaboration with the Associate Director, HCP Engagement, and Medical Affairs
- Ensure strong and equitable utilization of speakers across geographies and therapeutic areas
- Plan and execute large-scale speaker training events, including all logistics, content coordination, and MLR review
- Lead training refreshes to keep speakers current on data, messaging, and compliance requirements
- Develop and maintain additional training tools and resources to support speaker readiness
- Update and manage speaker FAQs, ensuring materials are accurate and compliant
- Oversee field-based speaker program logistics and program performance tracking in coordination with partner company
- Manage regional distribution of the speaker program budget and provide transparent reporting and line of sight to Sales leadership
Product Theater Management- Own end-to-end planning and execution of congress product theaters, including:
- Purchase and management of time slots at priority congresses
- Speaker selection and confirmation
- Coordination of product theater logistics with partner company
- Management of invitations, posters, and promotional deliverables in partnership with partner company
- Distribution of field communications (e-mails/field alerts) with booth number and product theater details
- Lead retrieval capture for product theater attendees
- Confirmation and processing of speaker honoraria and payments
Cross-Functional Collaboration & Operations- Partner with Regulatory, Legal, and Medical Review (MLR) to ensure timely approval of all promotional and non-promotional materials
- Manage agency and vendor relationships, holding external partners accountable to timelines, budgets, and quality standards
- Track and report program spend against budget; identify opportunities for efficiency and optimization
Requirements
- Bachelor's degree required, preferably in health sciences, business, or marketing, MBA or other advanced degree preferred.
- 3-5 years of pharmaceutical or biotech marketing experience, with at least 2 years focused on HCP engagement and/or P2P programs
- Experience working with KOLs and managing speaker bureau programs
- Familiarity with Veeva Vault or similar MLR review platforms
- Agency management experience
- Experience in rare disease, cardiovascular, specialty, or orphan drug marketing strongly preferred
- Demonstrated ability to manage multiple complex projects simultaneously with strong attention to detail
- Solid understanding of PhRMA Code, OIG guidelines, and pharmaceutical promotional compliance requirements
- Excellent written and verbal communication skills; ability to influence without authority
- Willingness to travel up to 25%, including weekends for congress coverage
California pay range
$120,000-$145,000 USD
Arrowhead provides competitive salaries and an excellent benefit package.
Candidates must have current, valid authorization to work in the country where this role is located.
