NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

Reporting to the Director, P&C Insurance Acquisition, the Manager, P&C Insurance Acquisition is responsible for partnering with regional sales leadership to drive strategic product engagement, improve sales conversions, and deepen local market communication. This is accomplished through the execution of localized retail marketing programs across all regions of AAA MWG, with an emphasis outside of CA. Additionally, the role entails developing targeted local media plans, managing agency relationships, providing accurate forecasting to drive spend strategies that improve ROI and reporting performance results to senior leaders.

ESSENTIAL FUNCTIONS

• Sales Engagement Strategy & Product Leadership
  • Leading sales acquisition and engagement strategy by developing strategic initiatives across all 7 of MWG regions
  • Development and management of localized P&C Insurance marketing and sales programs to drive traffic and increase new transactions across our call center and retail locations.
  • Lead agency management to ensure local campaigns align with the overall product media strategy, efficiencies and drives results to achieve end of year business goals.

• Sales Channel Optimization & Strategic Partnerships
  • Optimizing content and campaigns for driving more retail engagement and improved new policyholder conversion.

• Analysis, Reporting & People Leadership
  • Partnering with sales operations, and analytics to report, track and improve MoM performance across non-digital channels.
  • Partner with the Director on the ongoing efforts to maximize output and interpretation of the Media Marketing Mix tool to drive spend strategies and improve ROI across regions and retail/call center channels.
  • Assist the Director in providing key metrics, forecasting accuracy, and building annual/quarterly plans for VP & C-Suite management.
  • Overseeing an Associate Product Marketer that supports non-digital sales channels and initiatives

KNOWLEDGE AND SKILLS

• Ability to develop detailed product plan by region, and by channel to align local initiatives with broader corporate objectives
• Exceptional strategic thinking, problem-solving, and decision-making skills, and the ability to balance creativity and pragmatism
• Proven ability to navigate a high degree of ambiguity and work effectively in a fast-paced and dynamic environment.
• Excellent communication and presentation skills, with the ability to translate complex data into strategic narratives for various stakeholders.
• Financial Acumen: Comfortable in budgeting, partnering with key financial stakeholders, analyzing and reporting on a region's overall performance and reporting to Director on an ongoing basis
• Industry-Specific Knowledge: Understanding of regional market trends, competitor activity, and relevant regulations within the insurance and subscription based industries.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSE

• Minimum Qualifications
  • Bachelor's degree
  • 5+ experience in various forms of marketing disciplines and retail management, media mix optimization; agency management preferably with a background in membership, loyalty or insurance.

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