The Home Depot

Manager, Organic Social

The Home Depot • $80K — $95K *
Atlanta, GA 30349In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field
  • 5+ years of work experience in social media or marketing
  • Practical understanding of various social media channels
  • Experience in retail marketing and budget management
  • Agency account/project management experience preferred

Responsibilities

  • Develop and execute communications strategies for social media campaigns
  • Advise on integrating traditional and social media into business objectives
  • Lead external agency teams in executing marketing activities
  • Identify and evaluate new social media opportunities and tools
  • Monitor and analyze trends to enhance marketing strategies
  • Ensure timely delivery of programs within budget while measuring effectiveness
  • Collaborate with cross-functional teams to align communication efforts

Benefits

  • Opportunities for professional development and growth
  • Dynamic work environment with a collaborative team
  • Ability to influence brand presence and community engagement
  • Potential for direct reports and leadership opportunities
  • Flexible travel requirements, typically less than 10%
Full Job Description
Position Purpose:

The Social Media Channel Manager will support the Sr. Manager of Social Media Channels in driving the strategy, execution and measurement of social media efforts within a specific channel. In addition, this person will be asked to assist in the development and use of content (audio, video, text) that meets the needs of his/her channel and the role and intent of the specified channel. The Channel Manager will become a trusted member of the community, serving as a liaison between the community and the brand.
Objectives include traditional media planning and outreach, social channel management, supporting merchandising and marketing priorities, growing engagement in both traditional media and social, as well as driving traffic into stores and awareness of campaigns/products.
This person will need to understand the use of Social Media channels, how they can be best leveraged and current on potential uses to drive traffic and customer engagement.

Key Responsibilities:
  • Design/execute communications strategy for Social campaigns, developing editorial calendars, positioning & messaging
  • Advise & make recommendations on traditional & social media integration into business priorities, goals & objectives; share knowledge w/key stakeholders
  • Direct external agency team in execution of activities
  • Explore and evaluate emerging social media opportunities and tools to build strategies and proposals for implementing effective Social Media campaigns to drive the communication strategy for the organization.
  • Listens, monitors and trends conversations, translate insights into marketing plans
  • Ensure that programs are delivered on-time and within budget and that proper measurements are applied to determine the effectiveness of marketing and social spend and resource
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
  • Analyze sales data, economic data, demographic information, competitor information and voice of customer data to develop and execute marketing strategies for key markets.
  • Work cross-functionally with key stakeholders (e.g., Merchandising, Marketing, dot com, PR, and Social)
  • Responsible for effectively driving partnerships internally and externally in the organization to include Marketing managers, as well as Marketing and Merchants to align communication campaigns to the business


Direct Manager/Direct Reports:
  • Position reports to Sr. Manager
  • May have direct reports


Travel Requirements:
  • Typically requires overnight travel less than 10% of the time.


Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.


Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.


Preferred Qualifications:
  • Understanding and practical application of social media channels
  • Retail Marketing experience
  • Budget Management
  • Agency Account/Project Management a plus


Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.


Minimum Years of Work Experience:
  • 5


Competencies:
  • Understands social media channels; Has excellent written communications skills both written and verbal
  • A pragmatic and professional nature. Able to establish and meet deadlines and to establish clear priorities quickly. Ability to work effectively under pressure and to handle a heavy work load.
  • A highly-motivated, hands-on professional with a personal reputation for integrity and ethics.
  • Strong analytically with demonstrated business planning skills
  • Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented
  • Influential; practiced in negotiating with others in ways that result in win-win Outcomes
  • Retail Marketing experience
  • Project Management
  • Managing a major consumer Brand experience

About The Home Depot

The Home Depot is a home improvement retailing company that combines its physical stores with an online presence to provide customers with innovative products at great value. The company specializes in the fields of retail, home improvement, and customer service. The Home Depot was founded in 1978 and is headquartered in Atlanta, Georgia.

The Home Depot Careers

Join the vibrant team at The Home Depot, the largest home improvement retailer in the U.S., where your career can flourish in an environment ripe with opportunities for growth and innovation. As a market leader, The Home Depot offers a variety of job opportunities that allow professionals to thrive in a culture that values leadership, diversity, and professional development. Work You’ll Do At The Home Depot, you’ll be part of a team that’s committed to helping homeowners, builders, and do-it-yourselfers bring their visions to life. Our extensive range of job opportunities spans from store operations to supply chain management, from IT to marketing. No matter where you start, you’ll be doing work that matters, impacting our customers' lives and experiences. Transform Your Career Step into a role within The Home Depot and join a network of over 400,000 associates who are as passionate about building their careers as they are about helping our customers. Leadership at The Home Depot means continuous improvement, embracing diversity, and fostering a culture of inclusion and respect that makes us stronger. Innovate with Us Innovation isn’t just a buzzword at The Home Depot; it’s the backbone of how we do business. We are constantly seeking out new technologies and tools to improve every aspect of our operations, from logistics to customer service. Join us, and bring your unique perspective and skills to a team that’s setting the standard for excellence in the retail industry. Grow and Develop The Home Depot is committed to the growth and development of its associates through robust training programs, leadership workshops, and opportunities for advancement. Whether you’re looking for a part-time position or a full-time career, The Home Depot nurtures your professional growth every step of the way. Internship Programs Dive into the professional world through The Home Depot’s internship programs, which offer a dynamic environment to gain hands-on experience and develop critical skills in various business areas. Our internships provide a platform to connect with leaders and peers, enhancing your resume and preparing you for future employment. Benefits and Culture Choosing to start your career at The Home Depot means more than just securing a job. It means you gain access to unparalleled benefits that support your life and well-being, from health insurance to educational assistance. Our commitment to employees is reflected in our open, supportive culture where everyone’s voice is heard, and every team member’s contribution is valued. Join Our Team Ready to take the next step in your career? Explore the wide range of positions available at The Home Depot, where we’re hiring passionate, curious, and innovative team players. Search open positions that match your skills and interests on our Jobs page. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive updates that align with your career interests and goals. At The Home Depot, we don’t just offer jobs—we offer careers that make a difference. Join us, and be a part of something bigger as we continue to invest in your future and our shared success.
Learn more about The Home Depot
Size
490,600 employees
Market Cap
$323 billion
Industry
Retail & Consumer Goods
Net Income
$12.8 billion
Founded
1978
5 Year Trend
+9.8%
Revenue
$132.1 billion
NASDAQ
HD
* Ladders Estimates

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