Charles Schwab

Manager of Brand Expression and Activation

Charles Schwab • $90K — $120K *
Austin, TX 78745In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5-7 years of brand management or related field experience
  • Strong understanding of branding and visual communication
  • Ability to evaluate and provide feedback on design and written work
  • Solid grasp of design fundamentals like typography and storytelling
  • Experience with creative teams and brand governance processes
  • Strong presentation and communication skills
  • Organized with the ability to manage multiple priorities

Responsibilities

  • Review campaigns and digital experiences for brand alignment
  • Evaluate work based on audience needs and brand authenticity
  • Provide actionable feedback to elevate creative work
  • Translate brand strategy into cohesive visual and verbal expression
  • Guide teams on applying brand identity across various channels
  • Conduct market analysis to inform brand decisions
  • Collaborate with diverse teams to enhance brand application

Benefits

  • Collaborative work environment with cross-departmental interaction
  • Opportunity to work with external creative agencies
  • Access to educational resources and workshops for brand application
  • Engagement with innovative brand strategy projects
  • Chance to influence and shape brand presentation across channels
Full Job Description
Your Opportunity

The Manager, Brand Expression & Stewardship ensures the Schwab Brand is expressed clearly, consistently, and effectively across campaigns, content, and experiences.

 

This role bridges Brand strategy and execution, working with internal teams, agencies, and business partners to review work, provide guidance, and strengthen how the brand comes to life across channels.

 

The ideal candidate brings strong creative judgment, visual and verbal fluency, and the ability to deliver clear, actionable feedback. They are comfortable evaluating a range of work, from design and content to campaign concepts, and helping teams create work that is both effective and distinctly Schwab.

 

Success in this role requires understanding how brands are built over time. It means balancing audience needs and business goals with thoughtful creative expression while ensuring every interaction reinforces trust, consistency, and long-term brand equity.

 

Key Responsibilities

 

Brand Stewardship & Creative Review

  • Review campaigns, communications, presentations, and digital experiences across channels
  • Evaluate work through both audience and brand lenses, ensuring it is effective and authentically Schwab
  • Assess visual and verbal execution for alignment with Brand standards, voice, tone, and design principles
  • Provide clear, actionable feedback that elevates the work while maintaining consistency
  • Participate in concept reviews, helping teams refine ideas early and align with brand expectations

Brand Expression & Application

  • Translate brand strategy into strong, cohesive visual and verbal expression
  • Guide teams on how to apply visual identity, voice, tone, and storytelling across channels
  • Ensure consistency across touchpoints while allowing for audience-specific nuance
  • Help teams raise the bar on creative quality without compromising clarity or credibility
  • Identify opportunities to strengthen how the brand shows up across the organization

Research, Insights & Recommendations

  • Conduct competitive reviews, marketplace analysis, and creative assessments to inform creative direction and brand decisions
  • Synthesize findings into clear, concise recommendations and presentations
  • Connect research and strategy to practical creative guidance
  • Stay current on industry trends and emerging practices to inform brand evolution

 

Collaboration & Brand Enablement

  • Partner with marketing, communications, creative, digital, product, and business teams to support successful brand application.
  • Contribute to brand guidelines, examples, tools, educational resources, and workshops that help teams understand and apply the brand.
  • Help scale understanding and adoption of the brand across teams and initiatives
  • Build productive relationships with agency and internal partners to improve creative quality and brand consistency.

 

What you have
  • 5-7 years of experience in brand management, design, creative development, marketing, communications, or a related field
  • Strong understanding of branding, visual communication, and creative development
  • Ability to evaluate design and written work and provide clear, constructive feedback
  • Solid grounding in design fundamentals, including typography, color, composition, hierarchy, imagery, and storytelling
  • Experience working with creative teams, agencies, or brand governance processes
  • Strong presentation, storytelling, and communication skills
  • Ability to synthesize insights and brand guidance into clear, actionable recommendations
  • Highly organized, with the ability to manage multiple priorities and stakeholders
  • Confident communicator who can engage and influence stakeholders at all levels

Technical Skills

  • Proficiency in Microsoft PowerPoint, including development of executive-ready presentations that combine research, insights, strategy, and recommendations
  • Working knowledge of Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, and Acrobat
  • Ability to review and annotate creative files, layouts, and design systems
  • Familiarity with Figma and collaborative design workflows preferred
  • Strong writing and editing skills, with the ability to refine messaging for clarity, tone, and effectiveness

About Charles Schwab

Charles Schwab is a financial services company that provides a full range of securities, brokerage, banking, money management, financial advisory, investor, and retirement plan services. It operates in four main divisions; investing, wealth management, banking, and trading. Charles Schwab provides a full-service brokerage platform that serves individual investors who invest on their own or through a workplace-sponsored retirement or equity plan, as well as banking through Schwab Bank. The firm was founded in 1973 and is headquartered in San Francisco, California.

Charles Schwab Careers

Join the vibrant team at Charles Schwab, a leader in global finance, where your career is propelled by innovation, leadership, and a commitment to diversity and professional growth. At Charles Schwab, we offer more than just job opportunities; we provide a platform for you to make a significant impact on the industry and our clients' lives.

Work You’ll Do

At Charles Schwab, we are dedicated to helping our clients manage their financial futures. Being part of our team means you'll work alongside some of the most skilled professionals in the financial services industry. Our culture thrives on teamwork, integrity, and relentless dedication to our clients. Whether you're looking for a position in financial consulting, technology, or administrative support, Charles Schwab offers a dynamic work environment where your skills will be honed and your achievements recognized.

Innovate and Lead

Embrace the opportunity to lead through innovation. Charles Schwab’s commitment to technology and innovation is fundamental to our service delivery. By joining our team, you will be at the forefront of developing new solutions that redefine the future of finance. Your leadership can guide significant projects that impact our company and the industry.

Grow Your Career

Charles Schwab believes in fostering the growth of its employees. Whether through professional development programs, diversity training, or leadership workshops, we ensure that our team members receive the support and training they need to advance their careers. With a variety of career paths available, your job at Schwab can evolve with your interests and expertise.

Internship and Employment Opportunities

Start your professional journey with Charles Schwab through our internship programs or full-time employment opportunities. We seek individuals who are passionate, curious, and ready to drive change. A career at Schwab is not just about having a job; it's about building a lasting relationship with a company that values your potential.

Benefits and Culture

Charles Schwab is renowned for its employee-friendly culture. We offer a comprehensive benefits package that supports the health, financial stability, and work-life balance of our team members. From competitive salaries and bonuses to health insurance and retirement plans, Schwab ensures that your career is as rewarding as it is enriching.

Networking and Professional Development

Expand your professional network and enhance your skills through our various networking events, mentorship programs, and training sessions. At Charles Schwab, we believe in leveraging collective expertise to foster learning and innovation. Engage with leaders, gain insights from experienced professionals, and build relationships that will aid your career trajectory.

Join Our Team

Explore the numerous career paths available at Charles Schwab and discover how your talents can be utilized to their fullest potential. Search open positions that match your skills and interests. We are continuously hiring across various disciplines and look forward to adding innovative, driven individuals to our team.

Stay Connected

Keep up to date with the latest from Charles Schwab Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and be the first to know about new openings, company news, and professional tips.

Explore Charles Schwab Jobs

Ready to take the next step in your career? Visit our careers page to review current job openings, submit your resume, and prepare for your interview. At Charles Schwab, your future is waiting. [SEARCH CHARLES SCHWAB JOBS] Join Charles Schwab today and be part of a team that values diversity, innovation, and leadership—where your career can thrive in the exciting world of finance.
Learn more about Charles Schwab
Size
34,200 employees
Market Cap
$151.6 billion
Industry
Finance & Insurance
Net Income
$3.2 billion
Founded
1973
5 Year Trend
+20%
Revenue
$12.1 billion
NASDAQ
SCHW
* Ladders Estimates

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