Job DescriptionRole Overview:
Visa is seeking a strategic, execution-oriented Manager to help make the Visa brand a measurable driver of preference, trust, usage, and profitable growth across North America. This role identifies high-value growth opportunities for the Visa brand, builds the operating models and systems required to scale them, and enables clients and partners to activate them consistently across the next generation of payment experiences.
The successful candidate will operate at the intersection of brand strategy, product and experience innovation, client engagement, and business transformation. They will partner across North America Marketing, Product, Sales, Partnerships, Legal, Technology, and Global Brand to embed Visa's brand earlier and more effectively in experiences that matter to consumers, clients, and partners.
This role will have a particular focus on strengthening Visa's relevance and default position among next-generation consumers while supporting priority audiences and use cases. The Manager will translate regional brand strategy into actionable programs, scalable operating models, and AI-enabled governance capabilities that strengthen the consumer experience, accelerate adoption, reduce approval friction, and protect long-term brand equity.
Key Responsibilities:
Advance Brand-Led Growth Across High-Value Experiences:
- Identify and prioritize high-value brand and product experience opportunities across digital wallets, fintech platforms, AI-enabled commerce, and emerging payment journeys.
- Partner cross-functionally to embed the Visa brand early in experiences that drive consumer preference, trust, adoption, and business growth.
- Translate North America brand strategy into actionable initiatives that strengthen Visa's relevance across next-generation consumer experiences.
Build a One Visa Operating Model:
- Establish scalable operating models, decision frameworks, and governance processes that enable consistent brand implementation across North America.
- Create shared feedback loops and ways of working across Marketing, Product, Sales, Partnerships, Legal, Technology, and Global Brand teams.
- Leverage AI, automation, and knowledge-management tools to simplify decision-making, reduce friction, and improve the speed, quality, and consistency of brand governance.
Scale Brand Activation and Client Enablement:
- Develop compelling narratives, playbooks, and guidance that help clients, partners, and internal teams activate the Visa brand across evolving payment experiences.
- Lead enablement efforts supporting new brand standards, product-brand initiatives, and strategic growth programs.
- Build repeatable adoption models that accelerate implementation, improve client experience, and increase consistency across issuers, fintechs, merchants, and strategic partners.
What Success Looks Like:
- Visa's brand is embedded earlier and more strategically in priority North America product, client, partner, and platform opportunities.
- High-value brand and product experience opportunities are identified and advanced through a clear, audience-led prioritization framework.
- Visa achieves stronger visibility, relevance, trust, and consistency across priority digital, AI-enabled, agentic, and emerging payment journeys.
- Internal teams, clients, and partners can interpret and apply brand requirements more easily through scalable guidance, enablement, and self-service capabilities.
- Brand approval and governance cycle times improve against established baselines, with less rework and fewer recurring case-by-case decisions.
- Cross-functional teams operate with clearer decision rights, feedback loops, escalation thresholds, and accountability.
- AI-enabled tools and workflows improve the speed, consistency, quality, and scalability of brand governance.
- Brand initiatives demonstrate measurable contributions to adoption, consumer experience, preference, usage, client value, or business growth.
- North America insights and recurring use cases inform broader brand standards, product strategies, and enterprise capability development.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
QualificationsBasic Qualifications:
- 5 or more years of relevant work experience with a bachelor's degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD.]
Preferred Qualifications:
- 6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
- 7+ years of experience in brand strategy, marketing, payments, consulting, business transformation, product operations, partnership management, or a related field.
- Experience working across financial institutions, fintechs, wallets, digital platforms, merchants, commerce ecosystems, or payment products.
- Demonstrated ability to translate brand or business strategy into scalable programs, operating models, systems, and measurable outcomes.
- Strong understanding of digital consumer journeys and emerging payment experiences, including wallets, embedded commerce, P2P, AI-enabled commerce, or agentic experiences.
- Experience influencing product, commercial, legal, technology, and marketing stakeholders in a complex, matrixed organization.
- Demonstrated ability to influence without authority, establish shared decision frameworks, and move cross-functional initiatives from ambiguity to execution.
- Experience developing client-facing programs, adoption strategies, playbooks, enablement initiatives, or growth frameworks.
- Experience applying AI, automation, knowledge management, analytics, or workflow design to improve speed, quality, decision-making, and operational scale.
- Strong analytical orientation, including the ability to establish baselines, define success measures, interpret insights, and connect activities to consumer or business outcomes.
- Excellent executive communication, storytelling, facilitation, and stakeholder-management skills.
Information for US ApplicantsFor roles located in the US, the estimated salary range for this position is $134,600.00 to $ 215,300.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work HoursVaries upon the needs of the department.
Travel RequirementsThis position requires travel 5-10% of the time.
Mental/Physical RequirementsThis position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
