The salary range for this position is $108,300-$135,500. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office - Tues through Thursday in-office, with Monday and Friday remote. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions. The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab. Role Overview The Manager, Social Media executes the social media strategy for Fenty Beauty in North America, with a focus on content creation and community management across TikTok and Pinterest. This role is responsible for bringing the brand to life through engaging, platform-native content and driving day-to-day interaction with the community. Content Creation & Execution 3 Execute the social media strategy across TikTok and Pinterest 3 Develop and produce high-quality, platform-native content (TikTok-first, short-form video) 3 Lead UGC campaigns execution 3 Concept, shoot, and edit self-produced content (lo-fi, reactive, trend-driven) 3 Adapt global assets into locally relevant content for North America 3 Ensure content is aligned with brand voice, priorities, and launches Editorial Calendar & Publishing 3 Execute the editorial calendar and posting cadence defined by leadership 3 Ensure timely and accurate content publishing across platforms 3 Support campaign and launch rollouts through consistent social execution 3 Maintain strong coordination with cross-functional teams on key moments Community Management & Engagement 3 Own day-to-day community management across TikTok and Pinterest 3 Engage with consumers and creators on their own channels (comments, replies, interactions) 3 Actively participate in conversations to increase brand visibility and relevance 3 Ensure a consistent, authentic, and on-brand voice Performance Tracking & Optimization 3 Track core social performance metrics (engagement, reach, video views) 3 Identify top-performing content and replicate winning formats 3 Provide regular feedback and insights to improve content effectiveness 3 Support amplification by flagging high-performing content to Media/Influence teams Cross-Functional Collaboration 3 Partner with 360 Marketing, Influence, and Creative teams to support campaigns 3 Ensure social execution is aligned with 360 marketing priorities 3 Support influencer activations through social amplification and content integration 3 Align with Global teams to ensure consistency while adapting locally Trend Monitoring & Agility 3 Monitor social trends, platform updates, and cultural moments 3 Quickly react with relevant, timely content 3 Bring forward ideas to keep the brand fresh and culturally connected Key Skills & Profile 3 5+ years of experience on Social Media 3 Strong passion for beauty and skincare 3 Highly tuned into social media trends and digital culture 3 Strong knowledge of TikTok and Pinterest ecosystems (formats, algorithms, best practices) 3 Proficient in content creation tools and video editing (native apps + editing software) 3 Highly creative, with a strong eye for engaging and thumb-stopping content 3 Agile, hands-on, and comfortable in a fast-paced, test-and-learn environment