Ford Motor Company

Manager, MPU Product Marketing

Ford Motor Company • $115K — $218K *
Dearborn, MI 48126In-Person
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Finance, or related field, or equivalent experience.
  • Experience in product marketing, strategy, or pricing.
  • Proven ability to guide a product through its entire development lifecycle.
  • Strong financial acumen in pricing and revenue analysis.
  • Able to synthesize customer and market data into actionable insights.
  • Track record of leading cross-functional initiatives without formal authority.
  • Strong communication skills for presenting to senior leadership.

Responsibilities

  • Guide the product through its lifecycle, from concept to launch.
  • Translate client insights into clear product requirements.
  • Develop a differentiated product value proposition.
  • Co-lead financial and business performance metrics with Finance and Pricing teams.
  • Facilitate cross-functional decisions among various departments.
  • Translate product strategy into a foundation for launch planning.

Benefits

  • Immediate medical, dental, vision, and prescription drug coverage.
  • Flexible family care days and paid parental leave.
  • Family-building benefits including adoption reimbursement and fertility treatments.
  • Employee vehicle discount program and management leases.
  • Tuition assistance offered.
  • Active employee resource groups present.
  • Paid time off for community service activities.
  • Generous holiday schedule, including a week off between Christmas and New Year's.
Full Job Description
Job Description

In this position...
  • You will lead the marketing workstream for a critical new product that will establish the direction for a next-generation Lincoln showroom.
  • You will serve as the central connection between the client, the product, and the business, translating customer insights, competitive intelligence, and financial objectives into concrete portfolio decisions.
  • You will guide the product from early strategy and definition through development, launch readiness, and Market Equation.
  • Success requires balancing exceptional customer understanding with disciplined business performance.
  • You will direct recommendations on product content, positioning, pricing, series strategy, volume, and cost, helping improve gross margin and return on investment while strengthening Lincoln's long-term brand.


Responsibilities

What you'll do...
  • Product Lifecycle Strategy: Guide the product across its lifecycle, from early product concepting and through all development milestones. Define the product's role within the Lincoln portfolio, including its target client, competitive set, showroom position, and relationship to adjacent vehicles.
  • Client Insights: Partner with Consumer Insights and regional teams to conduct research and translate qualitative and quantitative findings into clear product requirements. Advocate for the client during decisions involving design, vehicle attributes, technology, and pricing.
  • Positioning and Offering Strategy: Develop a differentiated product value proposition grounded in Lincoln's brand strategy. Lead the product offering strategy, including series, packages, options, powertrain choices, and feature availability. Optimize product complexity by balancing customer choice, manufacturing efficiency, cost, and revenue.
  • Financial and Business Performance: Co-lead the product's Market Equation and business case with Finance and Pricing teams. Develop recommendations covering pricing, net revenue, volume, mix, material cost, contribution margin, and EBIT. Evaluate investments based on customer value, strategic portfolio alignment, and expected return.
  • Cross-Functional Leadership: Facilitate decisions across Design, Engineering, Program Management, Finance, and Manufacturing. Present concise, executive-ready recommendations that articulate the required decision, alternatives considered, financial implications, and proposed path forward.
  • Go-To-Market Readiness: Translate the product strategy, value proposition, and competitive advantages into a clear foundation for launch planning. Partner with Brand Marketing, Communications, and Sales to ensure an effective handoff from future-product development to market execution.


Qualifications

You'll have...
  • Bachelor's degree in Marketing, Business, Finance, Economics, Engineering, Product Management, or a related field, or an equivalent combination of education and experience
  • Experience in product marketing, product strategy, portfolio planning, category management, or pricing.
  • Experience guiding a product through multiple stages of its development and commercialization lifecycle.
  • Strong financial acumen, including experience with business cases, pricing, revenue, volume, margin, and return analysis.
  • Proven ability to synthesize customer research, competitive intelligence, and financial data into actionable recommendations.
  • Track record of leading cross-functional initiatives and influencing decisions without formal authority.
  • Strong written, verbal, and visual communication skills, capable of presenting complex decisions clearly to senior leadership.
  • Ability to operate effectively in ambiguity, adapt to changing assumptions, and maintain momentum against critical milestones.

Even better, you may have...
  • MBA, master's degree, or advanced training in marketing, strategy, finance, or product management.
  • Experience in automotive, luxury goods, consumer technology, or another capital-intensive product category.
  • Background working on a globally marketed product or coordinating decisions across multiple regions.
  • Experience with platform-based product development, shared architectures, or technology migration plans.
  • Familiarity with milestone-driven product development systems or structured commercialization frameworks.
  • Experience partnering directly with Design and Engineering to translate customer needs into technical requirements and product tradeoffs.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year's Day
  • Paid time off and the option to purchase additional vacation time.


This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: New Hire Benefits

This position is hybrid with a requirement to be onsite four or more days per week.

#LI-Hybrid

#LI-CS4

About Ford Motor Company

Ford Motor Company manufactures or distributes automobiles in addition to offering financial services. The company sells to dealerships for retail sales, and for sale to fleet customers, including commercial fleet customers, daily rental car companies, and governments. Ford’s vehicle portfolio includes automobiles, buses, tractors, and trucks. Retail financing includes retail installment sale contracts for new and used vehicles, and direct financing leases for new vehicles to retail customers, government entities, daily rental car companies, and fleet customers. Finance receivables in the non-consumer portfolio include products offered to automotive dealers. Ford’s environmental initiatives include compressed natural gas, flexible fuel vehicles, electric drive vehicles, Hydrogen, PC power management, and so on. Ford Motor Company was founded by Henry Ford in 1903 and is headquartered in Dearborn, Michigan.

Ford Motor Company Careers

Join the dynamic team at Ford Motor Company, a global leader in automotive innovation and manufacturing. At Ford, we are committed to driving human progress by providing outstanding vehicles and mobility solutions. This is an exciting time to become part of our inclusive team, where job opportunities abound and growth is not just a possibility, but a promise.

Work You’ll Do

At Ford Motor Company, you will collaborate with some of the brightest minds in the industry. Our professionals are at the forefront of automotive technology, leading projects that redefine transportation and sustainability. With a culture rooted in continuous improvement and respect for all, Ford offers a workplace where leadership, diversity training, and innovation are part of everyday life.

Join Our Market-Leading Team

Ford’s commitment to excellence is why we are a leader in the automotive sector. We offer a variety of career paths, from engineering to marketing, all designed to foster professional and personal growth. Our team benefits from Ford’s commitment to professional development and networking opportunities, ensuring that every team member can reach their full potential.

Innovative Work

Engage in work that makes a difference. Ford Motor Company is pioneering developments in electrification, autonomous vehicles, and smart mobility solutions. Our team of over 190,000 employees worldwide is dedicated to crafting experiences that improve the way the world moves.

Be Part of a Great Team

Working at Ford means more than just having a job; it means being part of a global family. Our culture promotes teamwork, integrity, and respect—values that underpin everything we do. We believe in nurturing a diverse and inclusive environment where every employee can thrive.

Future-Proof Your Career

Ford Motor Company is not just a great place to work; it’s a place to build a lasting career. Our employees enjoy competitive benefits, comprehensive health care, and retirement plans that rank among the best in the industry. We support career advancement through extensive training programs and hands-on experience in the latest automotive technologies.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional looking for your next challenge or a student interested in an internship, Ford has opportunities that will harness your skills and ignite your ambition. Our hiring process is straightforward and respectful, designed to match your skills and passions with the right position.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Ready to start your journey with Ford? Prepare your resume, sharpen your interview skills, and become part of a company that’s building the future of transportation.

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Learn more about Ford Motor Company
Size
183,000 employees
Market Cap
$44.8 billion
Industry
Manufacturing & Automotive
Net Income
-$1.2 billion
Founded
1903
5 Year Trend
-2.1%
Revenue
$127.1 billion
NASDAQ
F
* Ladders Estimates

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