Royal Bank of Canada

Manager, Merchant Marketing (CONTRACT)

Royal Bank of Canada • $75K — $95K *
Toronto, ON M3C 0E3In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 3-5 years of marketing campaign execution experience in loyalty, partnerships, or retail.
  • Proven track record in managing cross-channel campaigns and coordinating stakeholders.
  • Experience collaborating with agencies and vendors to meet campaign deadlines.
  • Strong organizational skills with attention to detail in project management.
  • Excellent communication and collaboration abilities.
  • Bilingual in French and English, fluent in both languages.
  • Experience with Quebec's market and consumer behavior.

Responsibilities

  • Design and execute integrated marketing campaigns across various channels.
  • Act as the primary marketing liaison for key partners, managing relationships and campaign coordination.
  • Implement annual marketing plans, translating priorities into actionable tasks with stakeholder alignment.
  • Monitor KPIs to report on performance and optimize campaigns to meet targets.
  • Collaborate with internal teams and external agencies for seamless campaign delivery.
  • Manage agency briefs, approvals, and track campaign execution against specifications.

Benefits

  • Full-time contract position with a structured work schedule of 37.5 hours per week.
  • Engagement in high-impact marketing strategies and campaigns.
  • Opportunity to work within a prestigious financial institution known for innovative marketing efforts.
Full Job Description
Job Description

WHAT IS THE OPPORTUNITY?

The Manager, Merchant Marketing executes brand and campaign strategy for the National Retail loyalty partnership portfolio. This role implements annual partner marketing plans, coordinates with partners and internal stakeholders on priorities and timelines and delivers integrated campaigns across channels. They manage day-to-day partner relationships, oversee campaign execution, monitor performance against targets, and optimize plans in-market to drive results.

WHAT WILL YOU DO?
  • Campaign Execution: Design and execute integrated campaigns (digital, in-store, events, media) across partner channels, managing timelines and deliverables.
  • Partner Coordination: Serve as the day-to-day marketing contact with key partners, managing relationships, coordinating campaign rollouts, and ensuring accountability for execution.
  • Plan Implementation: Execute annual partner marketing plans, translating priorities into actionable tasks and ensuring all stakeholders are aligned on timelines and deliverables.
  • Performance Management: Track KPIs (acquisition, engagement, spend, retention, redemption, etc.), report on results, and optimize campaigns in-market to meet targets.
  • Cross-Functional Execution: Work with internal teams (brand, digital, product analytics, finance) and external agencies to coordinate seamless campaign delivery.
  • Agency & Vendor Management: Brief agencies on campaign requirements, manage approvals, track deliverables, and ensure quality execution against specifications.


WHAT DO YOU NEED TO SUCCEED?

Must have:
  • 3-5 years of experience executing marketing campaigns, ideally in loyalty, partnerships, or retail.
  • Proven ability to manage cross-channel campaigns and coordinate with multiple stakeholders.
  • Experience working with agencies and external vendors to deliver campaigns on time and on brief.
  • Strong organizational and project management skills with attention to detail.
  • Excellent communication and collaboration skills.
  • Bilingual in French and English (fluent).
  • Proven experience marketing in the Quebec market and understanding of Quebec consumer dynamics.


Nice-to-have:
  • Background in financial services or consumer loyalty marketing.
  • Experience with digital campaign management and paid media execution.
  • Familiarity with loyalty program operations (offers, redemption, points conversion).


#LI - POST

Job Skills
Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Contract (Fixed Term)

Pay Type:

Salaried

Posted Date:

2026-06-30

Application Deadline:

2026-07-17
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

About Royal Bank of Canada

Royal Bank of Canada Careers

Join the dynamic team at Royal Bank of Canada (RBC), a global leader in financial services and a company committed to excellence and innovation. At RBC, we offer a wide range of job opportunities that empower professionals to shape their career paths with leadership, diversity training, and continuous growth.

Work You’ll Do

At Royal Bank of Canada, we are not just hiring; we are building a culture of innovation and leadership. Our team members are at the forefront of the financial industry, driving transformation and delivering targeted solutions that meet the evolving needs of our clients and communities.

Explore Job Opportunities and Employment at RBC

Whether you are starting your career or looking to take it to the next level, RBC offers positions that challenge your skills and fuel your ambition. From entry-level positions to leadership roles, our job opportunities span across various functions and regions. Join us and be part of a team that values professional growth and diversity.

Internship and Professional Development

Kickstart your career with an internship at Royal Bank of Canada. Our internships provide invaluable hands-on experience, networking opportunities, and insights into the financial services industry. Interns at RBC gain the skills necessary to excel and are often considered for full-time positions within the company.

Benefits and Culture

At RBC, we prioritize the well-being and satisfaction of our employees. Our benefits package is designed to support our team members at every stage of their life and career. RBC’s culture is built on a foundation of respect, integrity, and responsibility, fostering an environment where everyone can thrive.

Career Growth and Innovation

We believe in nurturing the potential of our employees through continuous learning and career development programs. At RBC, you will find endless opportunities to grow professionally through on-the-job experiences, formal training programs, and leadership development initiatives. Our commitment to innovation means we are constantly seeking out new ideas and perspectives, making RBC a perfect place for those who aim to lead and innovate.

Diversity and Inclusion

Diversity is our strength. At Royal Bank of Canada, we are committed to building an inclusive workplace where every employee feels valued and respected. Our diversity training programs are designed to educate and inspire, creating a more inclusive and equitable workplace.

Join Our Team

Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with RBC today and be part of a world-class team known for its commitment to client service, community involvement, and innovation.

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Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities awaiting you at RBC. Explore the possibilities with Royal Bank of Canada, where your future is filled with potential and the path to success is paved with countless opportunities for professional and personal growth. Join us and shape not just your career but the future of the financial industry.
Learn more about Royal Bank of Canada
Size
86,007 employees
Market Cap
$130.3 billion
Industry
Finance & Insurance
5 Year Trend
+8.7%
NASDAQ
RY
* Ladders Estimates

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