CVS Health

Manager, Medicaid Market Research and Competitive Analysis

CVS Health$60K — $132K *
US-Anywhere
+ 32 other locationsRemote
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years experience in Medicaid Managed Care
  • 5+ years specialized experience in market research or strategic analysis
  • Ability to work independently with minimal direction
  • Strong organizational and analytical skills
  • Proficiency in Microsoft Office tools, especially PowerPoint and SharePoint

Responsibilities

  • Conduct thorough market research to curate customer and competitor intelligence
  • Collaborate with Capture Director and business partners for deliverables
  • Maintain organized research documentation in SharePoint
  • Track project progress and ensure deadlines are met
  • Guide proposal team with insights and intelligence to develop content

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Paid time off for work-life balance
  • Retirement savings options
  • Wellness programs and resources available
  • A comprehensive benefits package for colleagues and their families
Full Job Description

Job Purpose and Summary:

Aetna’s Manager, Capture Strategy & Analysis plays a critical role in supporting the capture (proposal preparedness) and proposal lifecycle. This high-performing role is responsible for directing in-depth market, customer, and competitor research to inform capture strategy and proposal development, directly impacting and influencing our success rate on multi-billion-dollar procurements. By turning complex intelligence into clear, actionable insights, the analyst helps power Aetna Better Health’s Medicaid growth strategy and winning proposal responses and all functions within our business. The role collaborates closely and directly with capture leadership, proposal teams and consultants to ensure research is timely, strategic, and aligned with Aetna’s pursuit of all Medicaid managed care contracts, including recompetes and new business.

The right candidate for this role will demonstrate the following aptitudes:

  • Highly accountable, accepting full ownership of capture planning assignments and deliverables
  • Detail-oriented and process-driven while being flexible and willing to pivot priorities as needed
  • Curious, self-motivated problem solver with strong ability to work independently
  • Build strong relationships across all levels of the organization
  • Efficiency focused on achieving maximum output with minimum resources
  • Willingness to work nights and weekends during proposal development timeframes as necessary to meet deadlines

Primary Job Duties & Responsibilities:

  • Market Research and Analysis: Strong expertise in intelligence collection and analysis, including competitive and customer intelligence. Curates market intelligence on customer and competitor programs, weaknesses, innovations, and performance in new and existing markets. Develops actionable insights from market research that inform strategic decision-making, drive customer-centric approaches and contribute to organizational growth and success.
  • Collaboration: Collaborate with the Capture Director and critical business partners, including consultants (some of which might be junior level who this individual would influence and/or direct, as appropriate) to develop documents and tools for each assigned opportunity; including research reports, customer and competitor analyses, capture workshop deliverables, and other identified deliverables. Designs and executes research studies, reviews and assesses market data, and translates findings into actionable, data driven, market strategies. Interprets and adapts strategic concepts to instruct or coach business partners and/or consultants, strategically directing market research and analysis.
  • Comprehensive Documentation: Organizes and maintains research outputs in SharePoint, ensuring key insights and source materials are easily accessible to proposal writers and key stakeholders, which could exceed 100 contributors across all functions in our Medicaid business. This central repository’s accuracy and reliability are critical to the success of our proposal prework. Structures documentation in a highly usable, clear, concise format that facilitates quick reference during the RFP response phase. Synthesizes research findings into clear and concise reports, presentations, and dashboards, communicating research results effectively to stakeholders at various levels, from junior roles to senior executives within the organization.
  • Project Management: Tracks progress and ensures timely completion of deliverables. Monitors progress objectives for a project team that directly impacts business growth and development goals critical to the success of all business – in our existing and new markets.
  • Proposal Development: Directs proposal team members during the proposal process by providing insight, recommendations, and relevant intelligence in support of content development.

Required Qualifications:

  • 5+ years of experience in Medicaid Managed Care
  • 5+ years of specialized experience in market research, competitive intelligence, or strategic analysis
  • Demonstrated experience developing competitor analyses and actionable insights
  • Able to work independently based on strategic direction and requires limited direction to complete assignments
  • Demonstrated skill in creating PowerPoint presentations that transform detailed research into clear, well-organized slides that support executive decision-making
  • Strong organizational and analytical skills with the ability to manage multiple projects and shifting priorities under tight deadlines
  • Proven project management skills and a proven track record of meeting milestones in fast-paced environments
  • Excellent verbal and written communication skills, including the ability to translate research into strategic recommendations
  • Naturally curious and self-motivated, with a problem-solving mindset and a drive to improve processes and outcomes
  • Ability to communicate effectively with all levels of the organization, both technical and non-technical
  • Proficiency in Microsoft Word, Excel, and SharePoint
  • Advanced proficiency with Microsoft PowerPoint
  • Willingness and ability to travel up to 25% to support capture planning, stakeholder engagement, and strategic proposal activities

Preferred Qualifications:

  • PreviousP&L and/or business development experience and project management experience in a Medicaid managed care setting.
  • Experience leading capture and proposal activities for significant opportunities ($1B+).
  • Experience in a capture function or executive leadership function for a managed care-based product for state Medicaid agencies.
  • Association of Proposal Management Professionals (APMP) certification(s).
  • State Medicaid agency experience or federal agency experience with CMS.
  • Experience using a variety of electronic collaboration tools.
  • Experience developing competitive analyses.
  • Developing executive presentation decks.
  • Managed care operations experience.

Education:

Bachelor’s degree or equivalent experience

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$60,300.00 - $132,600.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.


Additional details about available benefits are provided during the application process and on .

We anticipate the application window for this opening will close on: 07/25/2026

About CVS Health

Omnicare provides comprehensive pharmaceutical services to patients and providers across the United States. As the market-leader in professional pharmacy, related consulting and data management services for skilled nursing, assisted living and other chronic care settings, Omnicare leverages its unparalleled clinical insight into the geriatric market along with some of the industry's most innovative technological capabilities to the benefit of its long-term care customers. Omnicare also provides key commercialization services for the bio-pharmaceutical industry through its Specialty Care Group.

CVS Health Careers

Joining CVS Health presents a unique opportunity to advance your career in a company where innovation, leadership, and growth go hand in hand. As a leader in the healthcare industry, CVS Health is more than just a pharmacy. We are a team of professionals dedicated to improving lives and optimizing health outcomes.

Work You’ll Do

At CVS Health, you will be part of a culture that values diversity and inclusivity, fostering an environment where every team member’s contribution is valued. Engage in meaningful work that directly impacts lives, driving innovation in healthcare services and solutions.

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Whether you’re looking for a position in pharmacy services, corporate leadership, or in-store management, CVS Health offers a variety of employment opportunities that will help you harness your skills and thrive professionally. Our job opportunities span across a wide range of professional fields and geographic locations, ensuring that your career at CVS Health aligns with your professional goals and lifestyle.

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CVS Health is committed to the professional growth of our employees. With access to cutting-edge technology, industry-leading experts, and comprehensive diversity training, our team members are equipped to lead and innovate. We support career advancement through professional development programs, leadership training, and opportunities for networking and internal mobility.

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Our employees enjoy a range of benefits that reflect our commitment to their well-being and success. From health and wellness benefits to professional development programs, CVS Health is dedicated to ensuring our team members have the resources they need. Our inclusive culture encourages collaboration and continuous learning, making CVS Health a place where you can grow and succeed.

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Learn more about CVS Health
Size
300,000 employees
Market Cap
$122 billion
Industry
Net Income
$7.1 billion
Founded
1963
5 Year Trend
+10.5%
Revenue
$268.7 billion
NASDAQ

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