Manager, Media Strategy

Starcom Mediavest Group Germany Gmbh

$90K — $100K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, advertising, communications, business, or related field, or equivalent experience.
  • 3-5 years of experience in retail media, shopper marketing, or consumer promotions.
  • Demonstrated experience with Kroger retail media, including Kroger Precision Marketing (KPM) and 84.51.
  • Foundational knowledge of Retail Media Network (RMN) execution and workflows.
  • Strong communication and presentation skills with the ability to deliver client-ready recommendations.
  • Attention to detail with advanced proficiency in Excel/Sheets and PowerPoint/Slides.

Responsibilities

  • Lead activation recommendations within Kroger's managed service ecosystem.
  • Apply strong working knowledge of Kroger Ad Platform, Prism, and CAAM.
  • Own strategy and execution for targeted onsite ads, with secondary focus on offsite display and paid social.
  • Ensure compliance and optimization of campaign setups and performance metrics.
  • Provide secondary retail media support across Publix and The Home Depot.
  • Lead retailer and vendor RFP processes, delivering clear client POVs.
  • Own detailed budget allocation and ensure accuracy of client-facing documentation.

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks.
  • Monetary support for Adoption, Surrogacy, and Fertility.
  • Tuition Assistance to support continued education.
  • Flexible Time off Vacation and various paid time off days.
  • 'Work Your World' Program allowing remote work flexibility.
  • Robust wellness offerings including health and wellness reimbursements.
Full Job Description
Mars United Commerce is seeking a Manager, Commerce Media to support our Grocery business, with a primary focus on Kroger and secondary support for Publix and The Home Depot. This role is responsible for RFP'ing, briefing, execution and management of managed service media. This role will also brief and partner with the self service media team to partner on reviewing, optimizing and reporting on media executions. Location & Work Model Candidates must reside within commutable distance to one of our offices in Chicago or Cincinnati for a hybrid work schedule. This role requires regular in-person engagement with client teams, with a minimum of one day per week, increasing to two days per week in alignment with broader Publicis in-office expectations. These are minimum expectations and may increase based on business and client needs. Primary Responsibilities Kroger Retail Media Network (Primary Focus) 3474Lead activation recommendations within Kroger's managed service ecosystem, including Kroger Precision Marketing (KPM) and 84.51.3474 3474Apply strong working knowledge of Kroger Ad Platform (KAP), Prism, and CAAM.3474 3474Own strategy and executional focus for Targeted Onsite Ads (TOAs) as a primary driver, with secondary emphasis on offsite display and paid social executed through Kroger-managed service platforms.3474 3474Ensure campaign setup, targeting, creative specifications, pacing, and measurement are compliant with retailer requirements and optimized for performance.3474 Cross-Retailer Support (Secondary Focus) 3474Provide secondary retail media support across Publix (including experience via The Goodway Group) and The Home Depot, including Orange Apron Media.3474 3474Apply cross-retailer learnings while accounting for differences in execution models, reporting, and media capabilities.3474 RMN-First Activation & Complementary Third-Party Media 3474Lead recommendations that prioritize retailer-owned RMN capabilities, layering in relevant third-party partners only when they strengthen the shopper or promotion-led strategy.3474 3474Maintain familiarity with complementary partners that support shopper and promotion-led activation (e.g., Ogury, Promopoint, RRD, Fetch, Hip2Save, Krazy Coupon Lady), while ensuring RMNs remain the foundation of all plans.3474 RFP Leadership & Strategic POV 3474Lead retailer and vendor RFP processes, developing inputs, evaluating proposals, and delivering clear client POVs with supporting rationale on how best to proceed.3474 3474Manage annual vendor and retailer partnerships to ensure competitive rates, strong added value, and test-and-learn innovation opportunities.3474 Budget Ownership, Measurement & Optimization 3474Own detailed budget allocation, flighting, and governance across programs.3474 3474Ensure all client-facing documentation is accurate and all savings and value-adds are clearly documented.3474 3474Define KPIs and measurement frameworks aligned to RMN reporting, monitor in-market performance, identify optimizations, and deliver insights-driven performance readouts with clear recommendations.3474 Cross-Functional Collaboration 3474Partner closely with the Retail Consultancy team and in-store media activation partners to define the end-to-end shopper and consumer journey.3474 3474Collaborate with creative, strategy, analytics, and client leadership teams to bring media thought starters, RMN solutions, and innovation ideas to life at retail.3474 Note: Search activation is not a core responsibility for this role. Qualifications - Required 3474Bachelor's degree in marketing, advertising, communications, business, or a related field, or equivalent experience.3474 34743-5 years of experience in retail media, shopper marketing, or consumer promotions within an agency or client-facing environment.3474 3474Kroger retail media experience required, including familiarity with Kroger Precision Marketing (KPM) and 84.51; hands-on activation experience strongly preferred.3474 3474Retail Media Network (RMN) experience is foundational, including managed service execution and retailer-specific workflows.3474 3474Strong ability to deliver client-ready recommendations, with clear communication, strong POV development, and confident presentation skills.3474 3474High attention to detail with strong quantitative skills and advanced proficiency in Excel/Sheets and PowerPoint/Slides.3474 Qualifications - Preferred 3474Experience with Publix retail media, particularly through The Goodway Group.3474 3474Experience with The Home Depot retail media, including Orange Apron Media.3474 3474Familiarity with third-party platforms that complement promotion-led retail media activation.3474 Additional Information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: 3474Paid Family Care for parents and caregivers for 12 weeks or more 3474Monetary assistance and support for Adoption, Surrogacy and Fertility 3474Monetary assistance and support for pet adoption 3474Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance 3474Tuition Assistance 3474Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more 3474Matching Gifts programs 3474Flexible working arrangements 3474'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) 3474Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period. Compensation Range: $90,000 - $100,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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