Manager, Media Strategy

Starcom Mediavest Group Germany Gmbh

$75K — $107K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in sales enablement, media strategy, or related roles
  • Expertise in developing media strategies within retail media or shopper marketing environments
  • Strong grasp of media planning, audience segmentation, and performance metrics
  • Familiarity with display advertising and media operations is advantageous
  • Analytical mindset to convert data into insights and actionable plans
  • Proficiency in Microsoft Office Suite with an emphasis on Excel and PowerPoint
  • Excellent business writing and presentation skills

Responsibilities

  • Support media strategy development for the Retail Media Network
  • Collaborate with Sales on media planning and audience recommendations
  • Assist in evolving ad product strategy and roadmap with Leadership
  • Identify innovative opportunities for ad products based on market trends
  • Engage in strategic client meetings to drive alignment and collaboration
  • Address sales challenges and drive initiatives for improvement
  • Enhance internal processes and client deliverables

Benefits

  • Paid Family Care for 12 weeks or more
  • Monetary support for Adoption, Surrogacy, and Fertility
  • Financial assistance for pet adoption
  • Health/Wellness reimbursement programs
  • Tuition Assistance for ongoing education
  • Comprehensive paid time off policy including flexible and volunteer days
  • 'Work Your World' program for remote work options up to 6 weeks per year
  • Supportive Business Resource Groups for diverse communities
Full Job Description
Retail media is one of the fastest growing media platforms. The Mars Agency is a retail commerce partner that helps retailers monetize and connect brands to customers in a meaningful way. Thought leadership is part of our DNA. We take pride in what we do and how we do it, and always welcome the opportunity to share our experiences and expertise with our clients, partners, and industry peers. We're looking for a Manager, Media Strategy. The Manager, Media Strategy plays a critical role in supporting the sales organization through strategic media planning guidance, and data-driven solutions that drive revenue. This role works closely with sales, product, measurement, and retail partners to develop campaign and media strategies that align to client business objectives; such as growing share, driving trial, increasing velocity, and building brand preference. This role will help translate Retail Media Network (RMN) ad products, audiences, and measurement capabilities into scalable, compelling solutions for brand clients. Candidates must reside within a commutable distance to our Chicago or Detroit (Troy) office for a hybrid work schedule. What will you do? You will support revenue growth for North American Retail Media Networks by partnering closely with sales teams to shape media strategy, audience approaches, measurement frameworks, and client storytelling. You will act as a subject matter expert across media planning, audience strategy, and campaign measurement while helping identify opportunities for innovation and improvement. PRIMARY RESPONSIBILITIES: Media & Sales Strategy 3 Support overall media strategy development for the Retail Media Network, translating capabilities into effective go-to-market solutions and process 3 Partner with Sales on RMN media planning strategy, including audience and inventory recommendations aligned to client objectives 3 Support sales and planning practices across both audience and media planning Ad Product & Network Strategy 3 Contribute to Retail Media Network ad product strategy and roadmap development in partnership with Product and Leadership 3 Identify ad product innovation opportunities based on sales feedback, client needs, and market trends 3 Support sales with positioning, messaging, and enablement materials for RMN ad products Client & Internal Collaboration 3 Participate in and help lead strategic client meetings with retail partners, brand clients, and internal teams (Sales, Product, Measurement, Yield, etc.) 3 Identify sales blockers and opportunity gaps and help drive internal initiatives to address them 3 Support strategic client business reviews and proactive category or brand package development 3 Continuously monitor and improve internal processes, documentation, and client deliverables SKILLSETS REQUIRED: 3 5-7 years of experience in sales enablement, media strategy, retail media, or related roles 3 Experience supporting or developing media strategies within a retail media, digital media, or shopper marketing environment 3 Strong understanding of media planning, audiences, attribution, and performance measurement 3 Experience with display advertising, media planning, ad operations, or media sales is a plus 3 Strong analytical skills with the ability to translate data into actionable insights and recommendations 3 Advanced Microsoft Office skills, especially Excel and PowerPoint 3 Strong business writing and presentation development skills 3 Client-facing experience supporting meetings, reviews, and strategic discussions 3 Highly collaborative, organized, and able to manage multiple priorities in a fast-paced environment Additional Information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: 3 Paid Family Care for parents and caregivers for 12 weeks or more 3 Monetary assistance and support for Adoption, Surrogacy and Fertility 3 Monetary assistance and support for pet adoption 3 Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance 3 Tuition Assistance 3 Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more 3 Matching Gifts programs 3 Flexible working arrangements 3 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) 3 Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period. Compensation Range: $75,050- $107,835 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be June 30, 2026.

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