Job Summary
The Marketing Technology Manager serves as the strategic and operational owner of the organization's marketing technology ecosystem, with primary responsibility for Salesforce Marketing Cloud (SFMC). Reporting into the Lifecycle and Digital Marketing Organization, this role bridges Marketing, Product, Engineering, Marketing Analytics, and Sales Operations teams to ensure marketing technology platforms effectively support business goals, enhance customer experiences, and enable scalable marketing operations.
As a hands-on player-coach, the Marketing Technology Manager will lead and develop a small team while remaining directly involved in Salesforce Marketing Cloud. This person will frequently partner side by side with teammates to build journeys, develop audience strategies, troubleshoot platform issues, improve workflows, and implement practical solutions that keep marketing operations moving.
The ideal candidate combines deep marketing automation and CRM expertise with strong cross-functional leadership skills. They should be comfortable partnering with Product and Engineering teams on technical requirements, integrations, and platform enhancements while translating complex technology concepts into practical business solutions for marketing stakeholders.
This role leads a team of 1-2 marketing technology professionals responsible for marketing automation operations, platform administration, journey execution, troubleshooting, governance, and optimization. The manager is expected to actively coach SFMC users, review and guide journey and audience builds, establish quality standards, and contribute directly when work requires hands-on platform expertise.
Success in this role requires the ability to lead through influence and hands-on partnership, balancing team leadership and strategic thinking with a willingness to work directly alongside team members to solve complex marketing technology challenges.
Job Description
Marketing Technology Strategy & Platform Ownership
Serve as the organization's primary Salesforce Marketing Cloud subject matter expert,providingstrategic guidance, technical leadership, troubleshooting support, and hands-on execution when needed.
Partner closely with Lifecycle Marketing stakeholders to align marketing technology capabilities, audience strategies, journey architecture, and content delivery approaches with lifecycle marketingobjectivesand business goals.
Evaluate emerging technologies, AI capabilities, automation opportunities, and process improvements that increase marketing effectiveness and operational efficiency.
Establish scalable processes, governance frameworks, documentation standards, and operational best practices.
Cross-Functional Leadership & Stakeholder Management
Serve as the primary liaison between Marketing andProduct, Engineering, Sales Operations,Legal, and other business teams.
Salesforce Marketing Cloud & Marketing Technology Operations
Regularly workhands-on within Salesforce Marketing Cloud to build, review, troubleshoot, and optimizejourneys, automations, audience segments, data extensions, and campaign workflows in partnership with team members.
Oversee platform configuration, user access, governance, quality assurance, troubleshooting, and system health.
Establish andmaintainoperational processes that support reliability, scalability, compliance, and data quality.
Develop standards and best practices for journey design, segmentation, testing, deployment, and platform usage.
Team Leadership & Development
Provide hands-on coaching and technical leadership to SFMC users, including guidance on journey design, audience segmentation, automation setup, data extension usage, QA, troubleshooting, and platform best practices.
Manage a team of marketing technology professionals responsible for platform administration, campaign support, journey execution, troubleshooting, quality assurance, and optimization.
Data, Analytics & Customer Experience
Partnerwith MarketingAnalytics,Sales Operations,Productand Engineeringteams to improve audience targeting, personalizationand customer experiences.
Recommend and implement improvements that increase engagement, conversion, operational efficiency, and customer experience outcomes.
Change Management & Enablement
Communicate technology updates, roadmap initiatives, best practices, and platform enhancements to stakeholders.
5+ years of experience in marketing technology, marketing automation, CRM platforms, or related disciplines.
Deep hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, Data Extensions, audience segmentation, campaign execution, and platform administration.
Experience managing platform governance, user access, quality assurance, troubleshooting, and operational processes.
Demonstrated ability to coach SFMC users, review journey and audience builds, guide campaign execution best practices, and serve as the escalation point for complex platform questions.
Willingness and ability to be a hands-on contributorinthe platform, including directly supporting builds, troubleshooting, QA, and solution design when needed.
Strong understanding of CRM data structures, audience management, segmentation strategies, and marketing data governance.
Working knowledge of SQL and familiarity withAMPscript, HTML, CSS, and API-based marketing technology concepts.
Experience partnering with Product, Engineering, and Data teams on platform enhancements, integrations, or technical requirements.
Understanding of email deliverabilitybestpractices, including sender reputation, IP warming, compliance, and audience management.
Experience with customer data platforms (CDPs), chatbot technologies, website integrations, or related digital experience platforms.
Experience supporting lifecycle marketing, lead management, personalization, and customer journey programs.
Experience mentoring or managing Salesforce Marketing Cloud users responsible for building journeys,automations, data extensions, audiences, and campaign workflows.
Serves as a trusted advisor to Marketing while building strong partnerships with Product, Engineering, Data, CRM, and Analytics teams.
