Role Overview

As Manager, Marketing Operations at Nasdaq Capital Access Platforms (CAP), you will serve as a strategic connector, reporting to the Director of Marketing Operations. In this pivotal role, you will drive the planning and execution of marketing operations strategies to support the growth and innovation of Nasdaq’s global capital access offerings. Your leadership will ensure the seamless integration of marketing technology, process excellence, campaign optimization, and performance analytics, contributing to the advancement of CAP’s business objectives.

Key Responsibilities

• Strategic Planning & Execution: Develop and implement marketing operations strategies that align with CAP’s business goals, optimizing resource allocation and workflow efficiency.

• Marketing Technology Management: Oversee the selection, deployment, and integration of marketing technology platforms, ensuring systems support campaign lifecycle management and data-driven decision-making.

• Process Improvement: Identify opportunities for process enhancement across marketing operations, establishing best practices and scalable workflows to increase operational effectiveness.

• Campaign Lifecycle Optimization: Manage the end-to-end campaign lifecycle in collaboration with marketing and product teams, driving continuous improvement in execution, tracking, and reporting.

• Performance Analytics: Lead the development and interpretation of marketing analytics, delivering actionable insights to measure impact, inform strategy, and enhance key performance indicators (KPIs).

• Team Leadership: Mentor, develop, and manage a high-performing marketing operations team, fostering a culture of accountability, growth, and collaboration.

• Cross-Functional Collaboration: Partner with stakeholders across marketing, sales, product, technology, and compliance to ensure alignment and support for CAP initiatives.

• Workflow & Governance: Design and maintain governance frameworks that support compliance, data integrity, and operational transparency throughout marketing processes.

• Compliance & Best Practices: Ensure marketing operations adhere to regulatory requirements and industry standards, championing continuous improvement and ethical practices.
  

Required Qualifications

• Bachelor’s degree in marketing, business, or related field; or equivalent practical experience.

• 7+ years of experience in marketing operations, campaign management, or related roles within technology or financial services sectors.

• Demonstrated expertise in marketing technology platforms (such as CRM, automation, analytics tools) and process optimization.

• Strong analytical skills with a proven ability to leverage data for decision-making and performance improvement.

• Exceptional communication and organizational skills; ability to influence and collaborate across global, matrixed teams.

• Experience establishing workflow governance and compliance frameworks.

Preferred Qualifications

• MBA or advanced degree.

• Professional certifications (e.g., PMP, Marketing Operations Certification, Pragmatic Institute).

• Background in capital markets, fintech, or SaaS environments.

• Familiarity with APIs, cloud platforms, and marketing analytics solutions.

This position will be located in New York or Atlanta and offers the opportunity for a hybrid work environment at least 3 days a week in office, subject to change, providing flexibility and accessibility for qualified candidates.