Strong understanding of website management and user experience enhancements
Proficient in tracking and analyzing marketing metrics
Experience in developing customer insights and audience targeting strategies
Familiarity with both paid and organic social media management
Ability to collaborate effectively across teams, including Sales and Technology
Excellent mentoring skills to develop junior marketing team members
Responsibilities
Manage and update the customer-facing website for optimal performance
Optimize website for better conversion rates and qualified lead generation
Analyze marketing metrics to inform strategies and improve campaigns
Develop targeted audience insights to enhance customer journey
Oversee social media initiatives to increase brand presence and engagement
Align marketing budget with strategic growth and ROI goals
Collaborate with Sales to enhance client interactions and lead conversion opportunities
Work with Technology to create user-friendly digital experiences
Partner with Creative to produce compelling marketing assets
Coordinate campaign schedules to ensure timely execution of marketing tactics
Mentor and guide teammates to build marketing expertise
Deliver clear marketing performance reporting to leadership
Benefits
Professional development opportunities
Collaborative teamwork environment
Access to cutting-edge digital tools and technologies
Flexible working arrangements
Opportunities for creative input in marketing strategies
Full Job Description
Manage the customer-facing website by maintaining accurate content, improving user experience, and ensuring reliable functionality to support customer acquisition, strengthen retention, and reinforce brand credibility.
Optimize website conversion performance to increase qualified leads, improve customer engagement, and strengthen return on digital marketing investments.
Track marketing metrics to measure campaign effectiveness, identify performance trends, and guide data-driven decisions.
Develop customer insights and audience strategies to improve targeting, message relevance, and customer journey performance.
Manage paid and organic social media to build brand awareness, increase audience engagement, and support lead generation.
Support optimization of the marketing P&L to align spending with growth priorities, revenue impact, and measurable return on investment.
Partner with Sales to improve customer and prospect experiences, strengthen lead handoffs, and increase conversion opportunities.
Partner with Technology to build engaging digital experiences that improve usability, support campaign execution, and enhance the customer journey.
Partner with Creative to develop brand-aligned messaging and assets that drive awareness, engagement, and conversion.
Manage content strategy and execution to deliver relevant, consistent, and timely communications across digital channels.
Manage the campaign calendar to coordinate priorities, improve visibility, and ensure timely execution of marketing initiatives.
Mentor teammates strengthen marketing capabilities, improve execution consistency, and support professional growth.
Support marketing reporting development and delivery to provide clear performance insights, leadership visibility, and actionable recommendations.
Support brand building and customer experimentation to test new approaches, improve customer response, and identify growth opportunities.
