FedEx

Manager Marketing

FedEx$89K — $148K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in marketing, finance, computer science, engineering, or a related field.
  • 5+ years in digital marketing or product management, with experience in Sensors & Monitoring & Intervention (M&I) or IoT sectors.
  • Proven track record in driving commercialization strategies and achieving revenue and adoption targets.
  • Expertise in developing executive communications and strategic narratives for complex enterprise initiatives.
  • Strong skills in stakeholder management and cross-functional collaboration in a matrixed organization.

Responsibilities

  • Lead commercialization strategy for Sensors & M&I portfolio, including market positioning and customer adoption.
  • Translate enterprise goals into actionable plans to drive market adoption and portfolio growth.
  • Act as a strategic bridge across product, marketing, sales, and executive teams for aligned execution.
  • Analyze customer segmentation and integrate Voice of Customer feedback to refine commercialization strategies.
  • Develop executive-level reports and updates to facilitate leadership decision-making.
  • Support global product launches and localization of go-to-market strategies.
  • Collaborate with technical teams and stakeholders to ensure product readiness and success.

Benefits

  • Relocation assistance may be available based on business need.
  • Hybrid working model with a requirement to be onsite several times per week at the Collierville, TN campus.
Full Job Description
Under minimal supervision, plans and executes digital product strategy, technology/product development, technology and/or product support and/or customer engagement strategies in support of the company's product and service portfolio.

Essential Functions
  • Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience. Partner with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs.
  • Provides subject matter expertise to support strategic priorities.
  • Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
  • Perform other duties as assigned.


Job Responsibilities:
  • Lead the end-to-end commercialization strategy for the Sensors & Monitoring & Intervention (M&I) portfolio, including market positioning, GTM planning, pricing and packaging, launch execution, customer adoption, sales enablement, and revenue realization.
  • Translate enterprise objectives into actionable commercialization roadmaps, business cases, and execution plans that accelerate market adoption, operational readiness, and portfolio growth.
  • Serve as the strategic bridge across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership to align priorities, drive execution, and ensure successful product launches and scaled adoption.
  • Lead customer segmentation, Voice of Customer integration, adoption metrics, and executive communications to continuously refine commercialization strategies and improve business outcomes with minimum supervision
  • Develop executive-level narratives, strategic recommendations, and commercialization updates to support leadership decision-making, investment prioritization, and portfolio strategy.
  • Support global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
  • Partner with technical product teams and operational stakeholders to ensure readiness across launches, customer engagement, sales enablement, and adoption initiatives.


Job Requirements:
  • Experience leading commercialization, GTM strategy, product adoption, or digital transformation initiatives across Sensors & Monitoring & Intervention (M&I), IoT, logistics, healthcare, operational visibility, digital products, or enterprise technology solutions.
  • Strong background in product positioning, customer segmentation, pricing and packaging strategy, sales enablement, commercialization planning, Voice of Customer integration, and adoption metrics.
  • Demonstrated success owning revenue and adoption targets, with the ability to connect digital initiatives to measurable business outcomes, including revenue growth, ROI, operational efficiency, customer adoption, and market expansion.
  • Experience developing business cases, executive communications, strategic narratives, and commercialization roadmaps for complex enterprise initiatives.
  • Proven ability to lead cross-functional alignment across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership within highly matrixed organizations.
  • Experience supporting global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
  • Strong executive presence, communication, stakeholder management, strategic problem-solving, and organizational influence skills.
  • Ability to navigate ambiguity, balance competing priorities, and drive strategic initiatives from concept through execution in fast-paced enterprise environments.


Minimum Education

Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Minimum Experience

Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.

More advanced degrees may offset experience requirements. A related Master's Degree equals two (2) years experience.

Knowledge, Skills, and Abilities

Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.

Technical acumen.

Strong collaboration, communications and analytical skills.

Preferred Qualifications: Relocation assistance may be available for this position, but is based on business decision.

Pay Transparency:

Pay: Salary grade for position is E27. Collierville range ($7,488.36/mo-$12,355.79/mo)

Additional Details: This is a hybrid position located in Collierville, TN. Candidates must live within 50 miles of the campus location. Employees will be required to work at the FedEx campus location several times per week.

For details on our comprehensive benefits, click here.

About FedEx

FedEx Careers

Join the FedEx team today and be part of a company known globally not just for its reliable shipping and logistics solutions, but for its commitment to innovation, diversity, and professional growth. At FedEx, we believe in nurturing a culture that values every team member's contribution, fostering an environment where everyone can thrive.

Opportunities Await

Whether you're seeking your first job or looking to advance your career, FedEx offers a range of job opportunities across various functions. From operations to marketing, technology to management, FedEx is hiring talented professionals eager to push boundaries and lead in the logistics industry.

Work You'll Do

At FedEx, every position contributes to our success and reputation as a leader in the global market. Join us and help redefine the future of logistics through innovation and technology. Our team members are not just employees; they are innovators and leaders who are crucial to our continued growth and leadership in the industry.

Explore Our Diverse Career Paths

FedEx provides a platform for professional development like no other. With a multitude of career paths and positions, you can find the perfect match for your skills and ambitions. From hands-on operational roles to corporate positions, FedEx empowers you to find your fit and excel.

Internship Programs

Kickstart your career with a FedEx internship. Gain invaluable experience, build your resume, and develop professional skills that will serve you throughout your career. Our internships offer a real-world glimpse into high-level projects and day-to-day operations, guided by leadership committed to your growth and development.

Benefits and Culture

FedEx is dedicated to supporting our team members with comprehensive benefits designed to enhance your life both inside and outside of work. We promote a culture of health, happiness, and engagement, ensuring that every team member has access to career development, diversity training, and leadership programs that pave the way for advancement and personal fulfillment.

Join Our Community

Being part of FedEx means more than just having a job—it means being part of a supportive community. Our commitment to diversity, equity, and inclusion is integral to our business strategy and critical to our success. We encourage networking and collaboration, which are key to fostering innovation and driving growth.

How to Apply

Ready to advance your career at FedEx? Explore our current job openings, submit your resume, and prepare for an interview where you can showcase your unique skills and passion. Our hiring process is designed to identify and engage individuals who are ready to make a difference.

Stay Connected

Keep up to date with the latest from FedEx Careers by joining our talent network. Receive personalized job alerts and insider tips that can help you navigate your career journey with FedEx. Discover the exciting and rewarding opportunities that await at FedEx, where every team member is essential to our success.

Search FedEx Jobs

Find the position that aligns with your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with FedEx today and be part of something bigger.

Read Careers Blog

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at FedEx, a company committed to growth, leadership, and innovation.
Learn more about FedEx
Size
228,000 employees
Market Cap
$44.6 billion
Industry
Net Income
$2.4 billion
Founded
1973
5 Year Trend
+9.2%
Revenue
$74.7 billion
NASDAQ

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