Manager, Marketing Automation Strategy

Are you looking for a placewhere you can bring your passion forhelping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization?

As a Manager, Marketing Automation Strategyon the Marketing team, a typical day for you will include:

• Help develop and execute the Marketing Automation strategy andoptimizationroadmap across Neighborly brands.
• Audit existing customer journeys, campaigns, and automations toidentifyoptimization opportunities and implement a structured testing program to continuously improve performance through A/B, multivariate, and holdout testing.
• Develop and manage a structured testing roadmap, including A/B testing, multivariate testing, holdout testing, and iterative optimization initiatives.
• Analyze campaign performance, customer behavior, and engagement trends toidentifyactionable recommendations that improve business outcomes.
• Create detailed campaign briefs for the Operations team, outlining businessobjectives, target audiences, messagingstrategy, personalization requirements, testing plans, and success metrics.

Bring your skills and be inspired to achieve success.

(Required qualifications)

• Experience:
  • Proven experiencewith5+ years of experiencein Marketing Automation, CRM/Lifecycle Marketing, Campaign Strategy, Digital Marketing, or a related field, with a proventrack recordof driving customer engagement and business performance.
  • Experience developing and executingmarketing automation strategies, customer lifecycle programs, and journey optimization initiatives across email, SMS, and other digital channels.
  • Proven experience auditing andoptimizingcustomer journeys, campaign workflows, and automated programs to improve engagement, conversion, retention, and customer value.
  • Hands-on experience designing and managing testing and experimentation programs, including A/B testing, multivariate testing, holdout testing, and iterative optimization methodologies.
• Skills:.
  • Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
  • Ability to manage multiple priorities and meet deadlines in a fast-paced environment
  • Detail-oriented witha high levelof accuracy
  • Ability todemonstrateproblem-solving and critical thinking skills
  • Ability to work independently and as part of a team
• Education:
  • Bachelor27s degree in Marketing, Business Administration Analytics, or a related field.
• Schedule / in-office requirements:
  • Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
  • Our office locations are:
    • 500 E John Carpenter Fwy, Irving, TX
    • 1010 N University Parks Drive, Waco, TX

Bring your goals and be enabled to reach them.

• Competitive Pay: Commensurate with experience
• Schedule: Full-time, Monday 6 Friday, 8 AM 6 5 PM local time zone
• Benefits: Check out our benefits offerings here:Neighborly Benefits
• Financial Benefits: Equity and bonus opportunities

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