Jones Lang LaSalle Incorporated

Manager, Marketing and Specialty Licensing

Jones Lang LaSalle Incorporated • $80K — $95K *
Chapel Hill, NC 27516In-Person
Real Estate & Construction
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in marketing or related field
  • 3 years experience in retail, marketing, advertising, or similar
  • Excellent interpersonal and communication skills
  • Strong analytical and financial acumen
  • Ability to manage budgets and forecasts effectively
  • Experience with Microsoft Office products

Responsibilities

  • Develop and implement the annual marketing plan for the property
  • Execute sales promotions and special events to drive tenant sales
  • Manage the property's digital media presence across various platforms
  • Create and monitor an annual marketing budget
  • Identify new prospects for the specialty licensing program and permanent leasing
  • Oversee adherence to operational guidelines of specialty licensing retailers
  • Monitor financial reports and sales data to track performance

Benefits

  • 401(k) plan with matching contributions
  • Comprehensive medical, dental, and vision care
  • Paid parental leave at 100% salary
  • Generous paid time off and company holidays
  • Early access to earned wages through Daily Pay
Full Job Description
Marketing and Specialty Licensing Manager

Job Summary

The Manager, Marketing and Specialty Licensing will be responsible for the property's marketing and specialty licensing programs. For Marketing, they will lead the property's marketing plan in support of the property's strategic goals and ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), are effectively employed to drive results. For Specialty Licensing, they will oversee and direct the specialty licensing program to achieve the property's specialty licensing income, ancillary income and occupancy goals. Primary responsibilities include the ongoing licensing of the common area RMUs, temporary kiosks, temporary inline stores and ancillary income. Other accountabilities include budgeting, financial reporting and forecasting. Must demonstrate the ability to juggle responsibilities, prioritize tasks and manage time effectively. In both roles, the focus will be on driving results and providing superior client services to maximize client satisfaction.

Job Responsibilities

Marketing
  • Develop and implement the annual marketing plan for the property based upon the property's strategic goals
  • Develop and effectively execute sales promotions, special events, along with internal and external communication strategies to drive tenant sales. Include retailers, as appropriate and deliver it through an annual calendar of events and communications
  • Digital media management: maintain the property's website, email, mobile and social media programs, as applicable
  • Create an annual marketing budget to support the marketing plan, manage and monitor the marketing budget, actively forecast monthly and make necessary adjustment to meet year-end projections
  • Other responsibilities include sales analysis and statistical data, financial reporting, public relations, media buying, traditional and digital media management, document program results and other general administrative responsibilities
  • Develop and maintain an appropriate level of involvement in community activities representing the property and JLL
  • Work with Regional Marketing Manager, Leasing Agent and Regional Specialty Licensing Manager to ensure leasing collateral is current, complete and accurate including but not limited to leasing packets, research data and property fact sheets
  • Proactively communicate with Client and Regionals as needed or as required. Elements of communication include but not limited to sales narrative, marketing for leasing, marketing for sales and marketing for revenue efforts. Ensure Client and JLL Team are kept apprised of market activities in the trade area
  • Support the property team to maintain appropriate client and tenant satisfaction ratings


Specialty Licensing
  • Identify new and unique prospects for the specialty licensing program and/or permanent leasing
  • Ensure that specialty licensing retailers and amenities enhance the appearance and values of the shopping center and meet JLL's visual merchandising requirements and standards of professionalism
  • Maintain ongoing communication with permanent licensing agent to ascertain space availability, merchandise mix goals, and incubation candidates
  • Generate alternative revenue through ancillary income opportunities including but not limited to advertising and sponsorships
  • Oversee all specialty licensing retailers to ensure adherence to the property's Operational Guidelines and Design Criteria
  • Prepare all license agreement documents in JLL's DealTrak or JLL's Yardi Retail Manager system upon program transition. Coordinate the execution of agreements with the General Manager and the Licensee
  • Coordinate all national deals with the Regional Specialty Licensing Manager
  • Establish an ongoing partnership with Licensees to maximize individual store sales through a retailer communication/sales program
  • Develop and implement specialty licensing retailer action plans aimed at maximizing sales and increasing the center's value
  • Communicate and Collaborate with Specialty Licensing National Account Team to optimize revenue opportunity

Accounting
  • Monitor, control, and adjust, as appropriate, specialty leasing & ancillary revenue and marketing budgets and forecasts, to meet year-end projections
  • Process all license agreements in accordance with JLL Accounting and with JLL's Data Management procedures
  • Ensure rent is collected timely from all Licensees adhering to the Specialty Licensing A/R Policies & Procedures
  • Collect monthly sales reports from Licensees and generate a sales report, ensuring all percentage rent and percentage in lieu is billed appropriately and timely
  • Review monthly sales reports from permanent tenants and have a thorough knowledge of retailer sales and track key retailer and category trends

Operations
  • Ensure each licensee has provided the appropriate Certificate of Insurance
  • Coordinate the set-up, relocation, and breakdown of all specialty leasing Licensees
  • Ensure that JLL Core Practices are followed
  • Support the property team to maintain appropriate client and tenant satisfaction ratings
  • Monitor the timely receipt of rent collections and ensure landlord/tenant statutes are followed, including rent collected timely from specialty leasing Licensees per the Specialty Leasing A/R Policies & Procedures.
  • Monthly A/R follow-up as directed by PM.
  • Collect monthly sales reports from specialty leasing Licensees and permanent tenants; generate sales reports and ensure percentage rent/percentage in lieu is billed appropriately and timely, tracking key retailer and category trends.
  • Mail/email Tenant statements and assist tenants with any questions or issues regarding their statement.
  • Prepare letters for new tenants, such as Possession letters, Commencement Date Certifications, and Rent Commencement letters.


Skills and Knowledge
  • Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint
  • Ability to learn employer specific web-based software systems
  • Experience in managing budgets and forecasts
  • Excellent interpersonal and communication skills (verbal and written)
  • Strong deal making, prospecting, networking and leasing experiences
  • Must have strong closing skills
  • Strong analytical and technical skills
  • Outstanding financial acumen
  • Exceptional organizational skills
  • Creative and innovative approach to solving problems and resolving issues
  • Results oriented with demonstrated leadership and management skills


Education/training- Bachelor's Degree in marketing or related field

Years of relevant experience - 3 years in retail, marketing, advertising, or comparable business experience

Certifications/Licenses- Must have or be willing to obtain Real Estate license within 120 days of employment

Physical work requirements/conditions - Flexibility to work varied schedules including weekends and evenings. Direct, support and setup for special events and activations; Ability to walk the property up to several times per day; event set-up/tear down - some lifting required

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Location:

On-site -Chapel Hill, NC

If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:
  • 401(k) plan with matching company contributions
  • Comprehensive Medical, Dental & Vision Care
  • Paid parental leave at 100% of salary
  • Paid Time Off and Company Holidays
  • Early access to earned wages through Daily Pay

About Jones Lang LaSalle Incorporated

Jones Lang LaSalle is a financial and professional services firm that specializes in commercial real estate services and investment management. Its services include: tenant representation for organizations that lease office, industrial and retail spaces; consulting, which supports companies to develop workplace strategies such as occupancy planning, relocations, and energy and environmental sustainability initiatives; project and development services to manage ground-up creation, building construction, and major interior renovations; capital markets and real estate investment banking, which helps organizations buy and sell properties, and improve the financial impact of their real estate; facilities management for a variety of properties including office towers, retail and exhibition centers, and government, collegiate and industrial complexes; property management services, that provide on-site administration to help owners of office, industrial, retail and specialty properties reduce costs and enhance their property values; and valuations that provide impartial assessments of real estate worth through more than 200 corporate offices in 70 countries. Jones Lang LaSalle was formed by the merger of Jones Lang Wootton, a British firm with origins dating back to 1783, and LaSalle Partners, an American company formed from a predecessor launched in 1968. Jones Lang Wootton opened its first US office in New York in 1975. In 1997, the initial public offering was completed by LaSalle Partners for the company's common stock in the market.

Jones Lang LaSalle Incorporated Careers

Join the dynamic team at Jones Lang LaSalle Incorporated (JLL), a global leader in real estate services, where your career journey is just as important as the professional milestones you aim to achieve. At JLL, we offer more than just job opportunities; we provide a platform for growth, innovation, and leadership in an industry that shapes the world around us.

Work You’ll Do

At JLL, you will be part of a culture that prizes diversity, teamwork, and forward-thinking. Whether you are looking for a full-time position or an internship, JLL offers a variety of roles that cater to your professional skills and personal development goals. Our team is composed of the brightest minds in real estate, providing you with unparalleled mentorship and networking opportunities that foster career advancement.

Innovate and Lead

Embrace the opportunity to lead projects that redefine the real estate landscape, leveraging JLL’s global scale and deep industry expertise. Our commitment to innovation is evident in every strategy we implement and every building we manage. By joining our team, you will collaborate with professionals who are eager to share their knowledge and push the boundaries of what is possible in real estate.

Professional Growth and Development

JLL is dedicated to the professional growth of its employees. We offer robust training programs, including leadership development and diversity training, to ensure you are equipped for success. Our benefits extend beyond the basics, encompassing health, wellness, and financial planning to support you and your family at all stages of life.

Explore Job Opportunities

JLL is continuously expanding, and we are hiring across multiple disciplines. Explore positions that match your skills and interests in areas such as property management, sustainability, financial analysis, and more. We look for driven, curious, and innovative team players who are ready to make an impact.

Internship Programs

Kickstart your career with a JLL internship. Gain hands-on experience, build your resume, and make invaluable industry connections. Our internships provide a deep dive into the real estate sector, allowing you to apply academic learning to real-world challenges.

Join Our Team

Ready to advance your career at Jones Lang LaSalle Incorporated? Search open positions, read about our employment benefits, and prepare your resume. The interview process at JLL not only assesses your fit for the company but also ensures our culture aligns with your career aspirations.

Stay Connected

Keep up to date with the latest from JLL Careers by subscribing to our job alert emails. Receive personalized updates that align with your career preferences and learn about new opportunities in real-time.

Networking and Industry Leadership

At JLL, networking doesn’t end with your hire date. Continue to connect with leaders and peers through our various professional networks and community engagement initiatives. Lead the way in industry discussions, participate in global conferences, and contribute to innovative solutions that drive the future of real estate. At Jones Lang LaSalle Incorporated, we don’t just offer jobs—we offer careers that make a difference. Join us in shaping the future of real estate, one innovation at a time.
Learn more about Jones Lang LaSalle Incorporated
Size
98,000 employees
Market Cap
$7.4 billion
Industry
Real Estate & Construction
Net Income
$402.5 million
Founded
1783
5 Year Trend
+8.3%
Revenue
$16.5 billion
NASDAQ
JLL
* Ladders Estimates

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