Tyson Foods

Manager Marketing Analytics - Innovation Narratives

Tyson Foods$85K — $110K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Intelligence, Category Management, or related field required.
  • 5+ years of work experience; 2+ years in Consumer Packaged Goods, Food Service, or Retail industries preferred.
  • Expertise in syndicated data platforms like Nielsen or Circana and data visualization software like Power BI or Tableau.
  • Exceptional storytelling and design skills for effective presentations.
  • Ability to balance detail orientation with big-picture thinking.

Responsibilities

  • Translate marketing and sales data into clear, compelling presentations for stakeholders.
  • Develop insight-driven sales tools and marketing narratives to support innovation.
  • Frame data to highlight opportunities, risks, and recommended actions clearly.
  • Partner with cross-functional teams to ensure cohesive storytelling around innovation strategies.
  • Lead alignment meetings on key metrics and performance drivers for product launches.
  • Combine internal metrics and consumer insights to generate persuasive narratives.
  • Ensure analytics materials are accurate and visually professional, simplifying complex metrics for varied audiences.

Benefits

  • Relocation assistance is provided.
  • First shift schedule.
  • Background check required for certain roles.
Full Job Description
Job Details:

Summary:
As Manager, Marketing Analytics - Innovation Narratives, you will serve as a strategic bridge between data and decision-making, transforming complex internal and syndicated data into compelling narratives that support innovation at Tyson Foods. This role is critical in enabling successful product launches by aligning stakeholders across Marketing, Innovation, Sales, and Insights. You will develop high-impact presentations and materials that bring data to life and inspire confident action.

Responsibilities:

Innovation Enablement & Communication:
  • Translate marketing, innovation, and sales data into clear, visually compelling presentations tailored to internal stakeholders and retail partners.
  • Develop insight-driven sales tools, sell-in decks, and marketing narratives that support innovation commercialization.
  • Frame data in a way that highlights opportunity, risk, and recommended action with clarity and confidence.

Cross-Functional Collaboration:
  • Partner with Innovation Marketing, Brand, Sales, Consumer Insights, and Category teams to ensure cohesive storytelling and shared understanding of innovation strategies.
  • Lead alignment meetings to streamline communication around key metrics and performance drivers related to new product launches.

Insight Development & Storytelling:
  • Combine internal performance metrics, syndicated data (e.g., Nielsen, Circana), and consumer insights to generate persuasive stories around innovation opportunities.
  • Maintain a strong sense of narrative flow, ensuring materials move from insight to action logically and persuasively.

Data Accuracy & Visualization:
  • Ensure all analytics materials are grounded in accurate, up-to-date data with clear and professional visualizations.
  • Maintain data integrity while simplifying complex metrics for audiences across technical and non-technical backgrounds.

Qualifications:

Education:
  • Bachelor's degree in Marketing, Business Intelligence, Category Management, or related field required.

Experience:
  • 5+ years of work experience required; 2+ years in Consumer Packaged Goods, Food Service, or Retail industries preferred

Technical Skills:
  • Expertise in syndicated data platforms (e.g., Nielsen, Circana, 84.51°, Scintilla), internal sales reporting tools, and data visualization software (e.g., Power BI, Tableau, Excel, PowerPoint).

Soft Skills:
  • Exceptional storytelling and communication skills with a strong design eye for presentations.
  • Ability to balance detail orientation with big-picture thinking in a fast-paced environment.
  • Proven ability to influence across functions and levels using data-driven insights.


Relocation Assistance Eligible:
Yes

Work Shift:
1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

About Tyson Foods

Tyson Foods scientifically formulated feed, and technical assistance on subjects like sustainable farming practices and animal welfare. They serve hash browns stuffed with ham and cheese, sausage simple scrambles, bacon simple scrambles, formed pork sausage patties, sausage and egg pancake sandwich with maple syrup, wrapped whole grain apple cinnamon pancake, and more.

Tyson Foods Careers

Joining Tyson Foods means becoming part of one of the world’s leading food companies, renowned for its commitment to sustainability, innovation, and quality. At Tyson Foods, we offer unparalleled job opportunities that empower you to grow both personally and professionally. Work You’ll Do At Tyson Foods, you’ll contribute to a team that values leadership, diversity, and innovation. Our commitment to these principles makes us a top choice for professionals looking to make a significant impact in the food industry. Whether you’re involved in operations, marketing, research, or any of our other departments, your work will help us continue to feed the world in the most efficient and sustainable ways possible. Join our dynamic team and help us transform the industry through cutting-edge innovation and a commitment to excellence that’s second to none. Career Growth and Development Tyson Foods is dedicated to the professional growth of our employees. We offer a variety of leadership and diversity training programs designed to enhance your skills and advance your career. With Tyson, your career trajectory is limitless, supported by development opportunities that ensure you’re always moving forward. Internship Programs Kickstart your career with a Tyson Foods internship. Our internships provide invaluable workplace experience, offering a glimpse into the culture and operations of a global leader. Interns at Tyson Foods work on real projects, learn from industry leaders, and gain the skills necessary for a successful career in the food industry. Benefits of Working at Tyson Foods Choose a career with Tyson Foods and enjoy a comprehensive benefits package that includes health, life, and dental insurance, employee assistance programs, and more. We believe in nurturing our team not only professionally but also personally. Inclusive Culture At Tyson Foods, we pride ourselves on fostering an inclusive culture where every team member feels valued. We believe that diversity fuels innovation and we strive to create a workplace where all employees can thrive. Join Our Team Explore the job opportunities at Tyson Foods today. Search open positions that match your skills and interests. We are continuously hiring and looking for new team members who are passionate, curious, and driven to excel. Stay Connected Keep up to date with the latest at Tyson Foods by following our careers blog. Gain insider perspectives and industry-leading insights that can help you in your job search and beyond. Networking and Professional Opportunities At Tyson Foods, networking and professional development are part of our DNA. Connect with leaders and peers within the company through various networking events and platforms. Enhance your resume, prepare for your next interview, and build relationships that could shape the future of your career. Job Alert Emails Personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Tyson Foods. Join Tyson Foods and be part of a company that’s leading the way in the food industry through innovation, leadership, and a commitment to diversity and sustainability. Your future starts here!
Learn more about Tyson Foods
Size
137,000 employees
Market Cap
$22 billion
Industry
Net Income
$1.9 billion
Founded
1935
5 Year Trend
+6.8%
Revenue
$42.8 billion
NASDAQ

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