Job SummaryThe Market Insights team is responsible for designing, executing, and analyzing custom quantitative and qualitative consumer research studies that address strategic business questions and support key initiatives Optimum. The Manager Market Insights reports to the Senior Director of Market Insights and supports the day-to-day management of primary consumer research projects and analysis. The Operations Manager will work closely with the Senior Director to take primary research studies from inception to successful completion with strict adherence to established processes and guidelines that promote flawless research execution.
Responsibilities- Analyze campaign performance data to identify trends, patterns, and areas for improvement.
- Collaborate with marketing teams to ensure accurate and efficient tracking setup for all campaigns.
- Supports Director in data analysis and report preparation and ad hoc analyses/inquiries.
- Stay up-to-date on the latest trends and best practices in ad tracking and analytics.
- Supports the Insights team in building relationships with the marketing, product and strategy teams and helping them achieve their objectives.
- Monitor and troubleshoot tracking issues, ensuring that data is collected accurately and on time.
- Develop and maintain detailed campaign performance reports, dashboards, and visualizations for internet stakeholders.
- Collaborate with vendors, agencies, and third-party platforms to ensure alignment with ad tracking standards and specifications.
- Supports Director with vendor contract renewals, RFP's and budgeting of vendor support hours.
- Knowledge of operational aspects, including oversight of sample plans and field management, programming, data cleansing, weighting, data processing and tabulation.
Qualifications- Minimum Education: Bachelor's Degree
- 3+ years of experience in ad tracking and analytics. Experience managing a large tracking study a plus.
- Analyzing complex data sets and translating findings into actionable insights
- Competent in managing the operational aspects needed to execute large scale tracking studies from start to finish (i.e., sample planning, survey programming, field management and data processing).
- Proficiency in data analysis and reporting tools (e.g., Excel, SQL, Tableau, etc.).
- Proficiency in survey programming and statistical packages (e.g. SPSS, Market sight and preferably Qualtrics or equivalent.
- Demonstrated ability to manage projects autonomously, problem solve, display high levels of attention to detail
- Ability to work in a fast-paced environment
- Curiosity and desire to learn and work in a collaborative, team environment
- Strong analytical and problem-solving skills.
- Good communication and presentation skills.
- Ability to work independently and as part of a team.
- Ability to learn quickly and adapt to new technologies and methodologies.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in New York is $102,816-168,912 /year. For other locations, please inquire with your recruiter. The rates/ranges provided herein are the anticipated pay at the time of hire, and do not reflect future job opportunity.
We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S. Please note that at this time, we do not provide visa sponsorship for employment.
