What is the job?At Regal, we're passionate about creating exceptional experiences for moviegoers, and our loyalty and subscription programs play a critical role in building lasting customer relationships. As Manager, Loyalty Strategy & Customer Growth, you will lead the development and execution of strategies that drive customer acquisition, engagement, retention, and lifetime value across our membership programs. Leveraging data, customer insights, and market trends, you will identify opportunities to grow our member base and enhance the overall loyalty experience.
Working cross-functionally with teams across Marketing, CRM, Digital, Analytics, Operations, Technology, and Finance, you will help shape the future of Regal's loyalty programs. From optimizing customer journeys and rewards strategies to developing strategic partnerships and business cases, you will play a key role in delivering customer-centric initiatives that strengthen loyalty, increase visitation frequency, and support long-term business growth.
What will you be doing? - You will develop and execute strategies that drive loyalty membership growth, subscription enrollment, customer engagement, retention, and lifetime value.
- You will partner with Analytics to analyze customer behavior, optimize marketing campaign performance, and loyalty metrics to identify insights and opportunities that inform business decisions.
- You will partner with CRM and Digital Marketing teams to create personalized customer journeys, lifecycle campaigns, and testing strategies that improve performance.
- You will enhance Regal's rewards and membership experience by evaluating benefits, promotions, partnerships, and customer engagement opportunities.
- You will lead cross-functional initiatives, business cases, and strategic recommendations that support customer growth, loyalty program evolution, and operational improvements.
About you - You will have a bachelor's degree in Marketing, Business Administration, Communications, Analytics, Economics, or a related field.
- You will bring 5-8 years of experience in loyalty marketing, CRM, loyalty subscription management, customer engagement, customer acquisition, lifecycle marketing, business strategy, or growth marketing.
- You will possess strong analytical skills with the ability to translate customer data and insights into actionable business strategies and recommendations.
- You will have experience managing cross-functional projects and building relationships with stakeholders across multiple business functions.
- You will demonstrate excellent communication, presentation, project management, and organizational skills, with experience in loyalty programs, subscription businesses, or customer-focused marketing environments considered a plus.
- You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here - About us
Our Benefits - Discretionary annual bonus
- Free movie passes and discounted concessions at any Regal location
- Paid vacation time and sick leave to support a healthy work-life balance
- Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service
- Summer half-day Fridays during the summer season
- Medical and prescription coverage, with company contributions toward the cost
- Company-paid life insurance and disability insurance at no cost to employees
- Dental, vision, and supplemental life insurance options available for employees and their dependents
- Additional coverage options including accident, critical illness, and hospital indemnity insurance
