Manager, Local Performance Marketing
Are you looking for a placewhere you can bring your passion that will drive the implementation of marketing plans and support the execution of marketing programs and tactics for franchise owners?
As a Manager, Local Performance Marketing on the Marketing team, a typical day for you will include:
- Assisting in strategy and tactical development for local marketing efforts while driving adoption through coaching calls, peer group meetings, webinars, newsletters, and other Neighborly and RPM brand events.
- Assisting in execution of local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
- Monitoring key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives
- Developing pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations to deliver break-even targets.
- Selling in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.
Bring your skills and be inspired to achieve success.
(Required Qualifications)
- 7+ years minimum of marketing experience, ideally within a franchise service or retail industry
- Building, optimizing and managing budgets
- Deep knowledge of Google Ads, specifically PPC/paid search
- Exceptional Excel skills and comfortable working with large amounts of data
