Manager, Journey Orchestration

Dexian

$114K — $124K *
Miami, FL 33186In-Person
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in CRM, lifecycle marketing, personalization, or journey orchestration roles
  • Hands-on experience with Salesforce Marketing Cloud or comparable orchestration platforms
  • Familiarity with CDPs (Treasure Data), decisioning tools, and experimentation platforms
  • Experience supporting enterprise-scale personalization or CRM initiatives in multi-brand or multi-channel environments
  • Familiarity with agile delivery models, cross-functional pod teams, and external partner coordination

Responsibilities

  • Support execution of enterprise-wide personalization and omnichannel lifecycle initiatives
  • Operationalize personalization and journey orchestration strategy
  • Coordinate governance across teams and brands for consistent communication
  • Ensure scalable execution across platforms and partner workstreams
  • Translate personalization vision into actionable requirements and orchestrated journeys

Benefits

  • Flexible work environment
  • Opportunities for professional development
  • Collaborative and cross-functional team culture
  • Involvement in enterprise-level strategies
  • Access to advanced marketing technology tools
Full Job Description
Position: Manager, Journey Orchestration

Location: Miami, FL

Pay Range : $55 - $60/hr

Job Description:

Qualifications
  • 5+ years of experience in CRM, lifecycle marketing, personalization, or journey orchestration roles
  • Hands-on experience with Salesforce Marketing Cloud or comparable orchestration platforms
  • Familiarity with CDPs (Treasure Data), decisioning tools, and experimentation platforms
  • Experience supporting enterprise-scale personalization or CRM initiatives in multi-brand or multi-channel environments
  • Familiarity with agile delivery models, cross-functional pod teams, and external partner coordination

Knowledge and Skills
  • Strong understanding of journey orchestration, triggers, suppression, sequencing, and cross-channel lifecycle communications
  • Excellent communication and stakeholder collaboration skills
  • Highly organized with strong attention to detail and delivery follow-through across concurrent workstreams
  • Analytical mindset with focus on optimization, performance measurement, and scalability
  • Comfortable operating in fast-paced, matrixed enterprise environments with multiple brands and partner relationships

Position Summary
The Manager, Journey Orchestration is an individual contributor who supports the execution of enterprise-wide personalization and omnichannel lifecycle initiatives across digital channels, with an initial focus on commercial and transactional email. Reporting into senior product leadership, this role is responsible for operationalizing personalization and journey orchestration strategy defined at the enterprise level, standing up governance that coordinates communications across teams and brands, and ensuring consistent, scalable execution across platforms and partner workstreams. The role operates at the intersection of strategy, marketing technology, and delivery, partnering closely with Product Management, data/CRM teams, engineering, analytics, channel teams, and external implementation partners to translate personalization vision into actionable requirements, orchestrated journeys, governance frameworks, and measurable outcomes.

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