OverviewThe Manager reports to the Associate Director and supervises a team of Senior Associates and Associates. The Manager develops digital strategies and coordinates media plans for our client's products and/or services. They will work closely with the media and analytics team to maintain quality control of the media campaigns in market and continually evaluate and improve performance against client goals. The Manager is key to building and maintaining industry publisher relationships. We are looking for a strategic thinker who can be a mentor to junior planners, a leader within the agency, and a partner with our clients.
Responsibilities- Provide media expertise, share media knowledge, and provide continuous feedback
- Develop digital media strategies and a tactical approach
- Train and mentor planners on best practices of online media planning/buying
- Assign and manage workload of media planners
- Work closely with publishing partners to build and maintain relationships
- Manage client budgets across multiple tactics (display, mobile, video, paid search, etc.)
- Foster an environment of shared learning and act as a trusted source of media information for agency and client meetings
- Partners with Analytics, Ad Ops, and Creative teams
- Provides strategic insights for weekly client reports
- Writes media POVs
Qualifications- 3+ years of overall media planning experience, minimum of 2 years online media planning is preferred
- Demonstrated success in mentoring and developing junior staff
- Exceptional verbal/written communication and organization skills
- Technical proficiency, particularly with the following tools:
- Prisma, Mediaocean, MBOX
- Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester
- Third-party ad measurement and traffictools (e.g. Integral Ad Science)
- Excel, Word, PowerPoint
- Solid presentation skills
- Knowledge of Ad Serving technology
- Knowledge of media tools (such as comScore Inc.)
Additional informationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
