Job Summary: The Integrated Marketing Manager is responsible for developing, coordinating, and optimizing integrated marketing programs that support customer engagement, order frequency, and long-term customer value. This role translates customer and business insights into cross-channel marketing plans and coordinates execution with channel owners and other business partners.
Duties and Responsibilities: - Develop and maintain the integrated marketing roadmap for assigned customer journeys, merchandising priorities, and seasonal business objectives.
- Coordinate cross-channel campaign planning, including audience selection, content and offer alignment, execution readiness, and performance measurement.
- Partner with customer strategy, content, promotions, category management, merchandising, and pricing teams to develop communication plans supporting priority categories, suppliers, and growth initiatives.
- Advise channel owners on audience, message, timing, and coordinated campaign execution.
- Analyze customer-segment and campaign performance and recommend changes to improve customer engagement and order frequency.
- Establish and improve campaign processes, including intake, creative briefs, quality reviews, documentation, and post-campaign analysis.
- Collaborate with analytics and database marketing teams to design tests, evaluate results, and incorporate findings into future marketing plans.
- Review promotional frameworks, creative direction, and campaign readiness and recommend changes needed to align with business objectives.
Qualifications: - Bachelor's degree in Marketing, Business, or a related field, or equivalent related professional experience.
- Experience developing and executing cross-channel marketing programs involving customer segmentation and lifecycle objectives.
- Experience coordinating multiple marketing initiatives and deliverables across functional teams.
Preferred Qualifications: - Experience in business-to-business, eCommerce, or multichannel retail marketing.
- Experience with marketing workflow or campaign-management platforms, such as Workfront, and with test-and-learn measurement practices.
Total RewardsZoro's total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.
In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:
- Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
- Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
- 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
- At least 18 paid time off days annually for full-time employees and 6 company holidays per year
- 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
- Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
- Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
- Employee discounts and admission to various civic and cultural institutions around Chicago
- Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views
For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here.
The pay range provided is not a guarantee of compensation. The range listed reflects the expected base pay for this position at the time of posting, based on the role's job grade. Actual compensation may vary depending on factors such as location, relevant experience and individual qualifications.
Illinois
$95,500-$159,200 USD
