The Manager, Integrated Marketing & Operations leads the planning and execution of cross-channel marketing campaigns and initiatives across the organization. This role is responsible for driving alignment between brand, merchandising, and promotional priorities through a cohesive, omni-channel approach that fuels brand growth, customer engagement, and revenue.
This individual is both a strategic thinker and a hands-on executor with strong experience managing integrated campaigns, timelines, and cross-functional collaboration. A key connector across teams, this role partners closely with Marketing, E-commerce, PR, Social, Lifecycle, Creative, and Analytics to deliver data-informed, high-impact campaigns that create a seamless and compelling customer journey.
This Manager reports to the Director, Brand Marketing and plays a critical role in turning business objectives into clear, actionable marketing plans that drive measurable results.
Key Responsibilities- Lead the development and optimization of the integrated marketing calendar, aligning campaigns with key retail moments, promotional cycles, and seasonal priorities
- Translate business and merchandising objectives into clear, actionable marketing briefs, aligning cross-functional teams and agency partners on strategy and execution
- Own end-to-end execution of omni-channel campaigns across digital, e-commerce, PR, social, lifecycle, and in-store marketing channels
- Establish and manage campaign processes, timelines, budgets, and deliverables to ensure strong execution and operational excellence
- Leverage consumer insights, market trends, and competitive intelligence to identify high-impact marketing opportunities
- Partner with analytics teams to monitor performance, measure success, and optimize campaigns to drive traffic, conversion, and revenue growth
- Coordinate product launches, promotions, and seasonal campaigns, ensuring alignment with merchandising strategies and brand priorities
- Act as a brand steward, ensuring consistency and quality across all customer touchpoints
- Stay informed on retail, consumer, and competitive trends, bringing forward new ideas and opportunities for growth
Qualifications- Bachelor's Degree or equivalent experience
- 5+ years of experience in consumer marketing, preferably within retail or a similar industry
- Strong experience leading integrated, omni-channel marketing campaigns
- Deep understanding of digital marketing, e-commerce, and customer engagement strategies
- Strong business acumen with the ability to solve complex problems and drive results
- Highly organized with strong project management skills and the ability to manage multiple priorities
- Strategic and creative thinker with the ability to translate ideas into execution
- Strong leadership and cross-functional influencing skills
- Excellent communication and presentation skills, including experience developing briefs and campaign plans
- Entrepreneurial mindset with the ability to build, improve, and scale processes
Pay Range: $100,000.00 - $125,000.00 per year.
We share our pay range because transparency matters. This reflects what we reasonably expect to pay for this role based on experience and performance.
