As an Integrated Marketing Manager, you'll lead the strategy and execution of full-funnel marketing initiatives across the Canadian market for Casino. You'll shape how we show up in a fast-growing, competitive space, serving as the central marketing lead for Casino in Canada. In this role, you'll build culturally relevant, insight-driven campaigns that connect with local audiences and partner closely with teams across CRM, acquisition/digital, PR, and revenue operations, to deliver cohesive go-to-market strategies.
What You'll Do- Serve as the primary marketing lead for Casino in Canada, aligning priorities and execution across teams.
- Develop integrated marketing strategies and briefs for Casino, tied to key growth and performance metrics.
- Translate product and brand positioning into insight-driven, locally relevant campaigns.
- Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations.
- Activate campaigns around key tentpole and cultural moments, ensuring timely execution and media investment aligned with local market behavior.
- Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences.
- Use data and performance insights to inform decisions, test new ideas, and continuously improve results.
What You'll Bring- At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization.
- Strong understanding of the Canadian market, including sports, culture, and consumer.
- Proven experience developing and executing integrated, multi-channel campaigns.
- Knowledge of content, media, and partnerships beyond traditional performance marketing.
- Ability to operate independently in a fast-paced environment while managing multiple priorities.
- Strong analytical skills with experience using data to inform marketing decisions.
- Excellent cross-functional collaboration and communication skills, with strong storytelling ability.
- We welcome and encourage applications from people with disabilities. Accommodations are available on request for applicants taking part in the selection process.
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We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
