Michael Foods, Inc.

Manager, Integrated Marketing Communication

Michael Foods, Inc.$89K — $132K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications, Marketing, Advertising, or Business
  • 7+ years of marketing, advertising, or creative agency experience
  • Strong collaborative skills for effective cross-functional teamwork
  • Curiosity and adaptability to changing industry trends
  • Effective communication skills in various formats
  • Strong organizational and prioritization abilities
  • Expertise in advertising, digital marketing, or ecommerce

Responsibilities

  • Develop and execute comprehensive marketing communication strategies across multiple channels
  • Lead cross-functional collaboration to ensure smooth execution of marketing plans
  • Create and implement content strategies that align with brand objectives
  • Drive brand growth through innovative ideas and consumer engagement
  • Monitor and analyze campaign performance for continuous optimization
  • Build strong relationships with teams, partners, and agencies
  • Stay updated on market trends to infuse fresh ideas into strategies

Benefits

  • Work onsite in Lakeville, MN with a hybrid schedule (3 days in-office)
  • Join a collaborative team of over 400 members at a dual-building campus
  • Opportunity to shape brand strategies for well-known national brands
  • Contribute to growth and innovation in the marketing field
Full Job Description
Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Responsibilities

Post Consumer Brands (PCB) is seeking creative, collaborative, and driven individuals to join our Integrated Marketing Communications team. This team is responsible for developing and executing marketing strategies for various product categories, focusing on branded content creation, media, digital/social content, and partnerships. The role involves collaborating with internal and external partners, developing content strategies, and executing campaigns. Strong communication, organizational, and project management skills are essential. The positions require a learning mindset, adaptability to changing trends, and the ability to work effectively in a matrixed organization. Preferred qualifications include experience in related fields, knowledge of various communication touchpoints, collaboration skills, and a passion for brand building. These roles provide opportunities to shape brand strategies, lead cross-functional initiatives, and contribute to the growth of well-known national brands.

Responsibilities and Accountabilities

The roles involve collaborating with internal and external partners, developing content strategies, and executing campaigns. This role provides opportunities to shape brand strategies, lead cross-functional initiatives, and contribute to the growth of well-known national brands.

Strategic Planning and Execution:
  • Developing and executing comprehensive communications strategies across various touchpoints, including digital, social media, in-store, and partnerships
  • This involves creating content plans, overseeing creative development, and collaborating with agencies and partners

Orchestration and Collaboration:
  • Leading cross-functional collaboration between internal teams, agencies, and external partners to ensure the seamless execution of marketing plans
  • This includes building relationships, providing clear direction, and fostering a "Win as a Team" mindset

Content Strategy and Development:
  • Creating and implementing content strategies aligned with brand objectives
  • This involves overseeing content creation, ensuring consistency with brand guidelines, and managing assets across different media platforms

Innovation and Brand Building:
  • Developing innovative ideas that drive brand growth, connecting with consumers through purpose-driven actions, and contributing to product innovation launches

Measurement and Optimization:
  • Monitoring and analyzing campaign performance, identifying optimization opportunities, and providing insights for continuous improvement
  • This includes tracking results, and adjusting strategies based on data

Relationship Management:
  • Build and foster strong working relationships with internal teams, external partners, vendors, and agencies, effectively communicating at various levels within the organization

Market Trends and Insights:
  • Staying up-to-date with market trends, cultural shifts, and emerging technologies to infuse fresh and relevant ideas into marketing strategies

Project Management:
  • Managing multiple projects simultaneously, ensuring timelines and deliverables are met, and maintaining a high level of organization and attention to detail

Communication and Presentation:
  • Clearly communicating ideas, strategies, and results to internal and external stakeholders through written, verbal, and presentation formats

Work Location: Onsite in Lakeville, MN following a hybrid work schedule, 3 days per week in office (Tuesday - Thursday). Relocation support is not provided for this role.

Qualifications

Experience
  • Bachelor's degree in relevant field (e.g., Communications, Marketing, Advertising, Business)
  • 7+ years of experience in marketing, advertising, or creative agency related roles


Other Characteristics
  • The positions require a learning mindset, adaptability to changing trends, and the ability to work effectively in a matrixed organization
  • Collaborative skills for cross-functional teamwork
  • Curiosity and adaptability to industry trends
  • Effective communication (written, verbal, and presentation)
  • Executional precision with attention to detail
  • Strong organizational and prioritization skills
  • Strong business acumen and strategic thinking
  • Expertise in specific areas like advertising, digital marketing, partnerships, or ecommerce
  • Experience with data-driven decision-making and consumer insights
  • Creative thinking and innovation mindset
  • High bias for action
  • Passion for brand building, sustainability, or purpose-driven initiatives
  • Strong influencing skills and ability to guide stakeholders
  • Experience managing third-party vendors/external partners
  • Proactive leadership and problem-solving skills


The pay range for this position is $89,506 - $132,468 per year.

About Michael Foods, Inc.

Michael Foods is a leading producer and distributor of value-added food products. The company's products include egg products, refrigerated potato products, and cheese and dairy products. Michael Foods' egg products are used in a variety of food products, including baked goods, soups, sauces, and prepared meals. The company's potato products are used in a variety of food products, including mashed potatoes, hash browns, and potato pancakes. Michael Foods was founded in 1905 and is headquartered in Minnetonka, Minnesota.
Learn more about Michael Foods, Inc.
Size
3,000 employees
Industry
Founded
1908

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