AccuWeather

Manager, Integrated Marketing

AccuWeather$80K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing or related field.
  • 3+ years of experience in integrated marketing, media, digital advertising, or agency environments.
  • Strong storytelling ability with experience developing persuasive proposals and sales materials.
  • A strategic mindset with the ability to translate data and insights into actionable marketing ideas.
  • Excellent communication and presentation skills.
  • Highly organized with strong attention to detail and the ability to manage multiple priorities.
  • Collaborative, proactive, and solutions-oriented approach.

Responsibilities

  • Develop and lead strategic, multi-platform marketing solutions to drive revenue.
  • Partner closely with sales to understand client goals and identify creative opportunities.
  • Create high-quality marketing materials including pitch decks, one-sheets, and toolkits.
  • Translate audience data and behavioral insights into compelling narratives for advertisers.
  • Collaborate cross-functionally to bring ideas to life with various teams.
  • Manage multiple projects simultaneously, ensuring timelines and quality standards are met.
  • Keep stakeholders informed on project progress and ensure internal resources are accurate.

Benefits

  • Work on diverse campaigns across multiple industries.
  • Utilize real-world data to enhance brand connections.
  • Join a trusted global platform known for Superior Accuracy™.
  • Collaborate within a dynamic and growing advertising business.
  • Have the opportunity to see your ideas take shape and make a meaningful impact.
Full Job Description
Who We Need & What You'll Do

The Manager, Integrated Marketing will play a key role in shaping revenue-generating marketing strategy at AccuWeather, partnering closely with sales to develop smart, data-informed solutions for a wide range of advertisers.

In this role, you'll spend your time developing campaign ideas, building compelling pitch materials, and collaborating with cross-functional teams to bring those ideas to life. You'll work across a diverse set of industries and clients, using insights, creativity, and strategic thinking to craft programs that resonate.

We're looking for a strategic, creative marketer who enjoys turning insights into ideas - and ideas into stories that help win business. If you thrive in a collaborative, fast-paced environment and like seeing your work come to life in the market, this role offers the opportunity to make a real impact.

Job Responsibilities
• Develop and lead strategic, multi-platform marketing solutions that drive revenue across AccuWeather's ecosystem, with a strong emphasis on digital and video.
• Partner closely with sales to understand client goals and identify relevant, creative opportunities.
• Develop high-quality marketing materials including pitch decks, one-sheets, toolkits, and thought leadership content.
• Translate audience data, behavioral insights, and marketplace trends into compelling narratives that resonate with advertisers.
• Collaborate cross-functionally to bring ideas to life:

Work with product and editorial teams to create new revenue-generating ad experiences and content opportunities.

Partner with research, data science, and BI teams to transform insights into persuasive sales materials.

Align with strategy, pricing, and operations to ensure solutions are scalable, compliant, and executable.
• Manage multiple projects simultaneously, ensuring timelines, quality, and communication are consistently strong.
• Keep stakeholders informed on project progress and ensure internal resources are accurate and up to date.

What You Bring
• Bachelor's degree in marketing or related field.
• 3+ years of experience in integrated marketing, media, digital advertising, or agency environments.
• Strong storytelling ability with experience developing persuasive proposals and sales materials
• A strategic mindset with the ability to translate data and insights into actionable marketing ideas.
• Excellent communication and presentation skills.
• Highly organized with strong attention to detail and the ability to manage multiple priorities
• Collaborative, proactive, and solutions-oriented approach
• Proficient in Microsoft Office Suite, specifically PowerPoint (and design programs a plus).

Why AccuWeather
• Work on campaigns that span every category - from retail and CPG to travel, auto, and beyond - offering a level of variety and exposure that's rare in today's media.
• Use data and insights that reflect real-world behavior, helping brands connect with people in ways that feel timely and relevant.
• Be part of a trusted, global platform built on Superior Accuracy™, with a highly engaged audience.
• Collaborate with a cross-functional team in a dynamic and growing advertising business.
• See your ideas come to life and make a meaningful impact for both clients and the business.

Salary Transparency: $80,000-$95,000

About AccuWeather

AccuWeather is a weather forecasting and digital media company headquartered in State College, Pennsylvania. It was founded in 1962 by Joel N. Myers and has since grown to become one of the leading weather forecasting companies in the world. AccuWeather provides weather forecasts and warnings for millions of people worldwide through its website, mobile apps, and other digital platforms. The company also provides weather-related content and services to businesses and government agencies. AccuWeather is committed to providing accurate and reliable weather information and has received numerous awards and recognitions for its efforts.
Learn more about AccuWeather
Size
2,000 employees
Industry

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