Full Job Description
Airport Location: Bethesda, MD
Advertised Compensation: $75,000.00 to $90,900.00
Purpose:This role ensures the successful implementation and ongoing management of digital menus and promotions by coordinating cross-functional inputs, maintaining data integrity, and delivering a consistent, high-quality guest experience across all digital ordering channels.
Essential Functions:
• Own and manage the end-to-end digital menu build and maintenance process across all in-store digital ordering platforms.
• Manage program and details including road map for all digital menu projects
• Partner cross-functionally with Culinary, Merchandising, Marketing, POS, Operations, IT, and others to ensure timely inputs, data integrity, and on-schedule menu and promotion launches.
• Drive accountability across stakeholders to meet operational timelines and successfully execute digital menu updates and initiatives.
• Manage digital menu content across all platforms, ensuring accuracy, consistency, brand alignment, and adherence to established standards and specifications.
• Oversee the setup, activation, and validation of digital menu promotions, ensuring timely execution and accurate guest-facing display.
• Conduct audits and quality checks of menus and promotions to ensure functional accuracy, seamless customer interaction, and an optimal guest experience.
• Manage ongoing updates to menu descriptions, pricing, imagery, and promotional content while supporting continuous improvement of digital menu processes and workflows.
Reporting Relationship: The Digital Experience Manager reports to the Director of Digital Business Solutions
Minimum Qualifications, Knowledge, Skills, and Work Environment:
• Education and Experience: The combination of education and professional experience must exceed 5 years:
• In a leadership role: Preferred 2 years of experience supervising or influencing a team of professionals engaged in executing digital business solutions, operations, or process management
• In a technical role: Requires 5 years of experience engaged in developing and delivering digital business solutions, operations, or process management
• A bachelor's degree in a program related to the functional area can count for 3 of the 5-year requirement
• In the industry: 3-5 years of Hospitality, F&B and/or Retail experience
• Specialized Skillset/Competencies/Traits
• Strong expertise in digital menu systems, including kiosk and QR code ordering platforms within F&B or retail environments.
• Understanding of POS integrations, menu data flows, and dependencies that impact digital menu accuracy and launches.
• Guest-centric mindset, always prioritizing clarity, usability, and accuracy in digital menu presentation.
• Demonstrated understanding of the business industry & IT strategies
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• Easily navigates the scope of projects with an understanding of the drivers of growth and profitability that impact the overall project's success
• The ability to communicate the plans and initiatives to all stakeholders (airport authorities, Operations, brands) with an intuitive grasp to assess, influence, and illustrate products clearly
• Understands business acumen and has the mindset required to understand the long-term implications of digital management planning and to advance the organization's goals
• Proactive and detail-oriented, identifying issues before they impact operations or the guest experience.
• Demonstrated history of understanding the needs of the business, stakeholders, the employee population, and individual circumstances
• This is a field position requires some travel to airports