DraftKings

Manager, iGaming Operations & Personalization

DraftKings$112K — $140K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Economics, Marketing, Data Science, Engineering, or related field.
  • 5+ years of experience in iGaming or digital consumer business, with a focus on casino operations.
  • Experience in developing personalization and customer experience strategies with measurable impacts.
  • Strong analytical skills with a focus on using data and insights to drive decisions.
  • Proven track record collaborating with Product, Analytics, Data Science, and Engineering teams.
  • Excellent communication skills for managing stakeholder relationships.

Responsibilities

  • Define and execute personalized player experience strategies for Casino and Golden Nugget brands.
  • Own on-site player journey performance, optimizing engagement and revenue.
  • Develop and adapt merchandising strategies using customer insights and behavior data.
  • Collaborate with cross-functional teams to shape product roadmaps and new customer experiences.
  • Lead experimentation strategies by designing and evaluating A/B tests.
  • Work with Sportsbook and Lottery teams to create cross-platform customer experiences.
  • Partner with Game Operations to refine game merchandising and content strategies.
  • Introduce innovative features and capabilities to enhance the casino experience.

Benefits

  • Opportunities for career growth and development within a dynamic environment.
  • Collaborative work culture across diverse teams and expertise.
  • Chance to influence the strategy and future of online gaming.
  • Access to cutting-edge technology and industry trends.
  • Engage in a fast-paced and innovative work atmosphere.
Full Job Description
The Crown Is Yours

As a Manager, iGaming Operations, you'll define and drive the future of the casino experience across our brands, playing surfaces, and customer touchpoints. You'll shape how players discover and engage with our casino offering by creating personalized, data-driven experiences that increase engagement, retention, and revenue. Working across Product, Data Science, Analytics, Engineering, Game Operations, and Revenue Operations teams, you'll influence strategy, prioritize new capabilities, and bring innovative experiences to life. You'll also stay ahead of industry trends, turning emerging opportunities into customer-focused experiences that continue to raise the bar for online gaming.

What You'll Do
  • Define and execute the strategy for personalized player experiences across our Casino and Golden Nugget brands, delivering the right games and content to the right customers at the right time.
  • Own the performance of the on-site player journey by establishing key performance indicators and continuously optimizing engagement, revenue, retention, and customer satisfaction.
  • Develop and evolve merchandising strategies using customer segmentation, game preferences, betting behaviors, denomination preferences, and lifecycle insights to create highly relevant player experiences.
  • Partner with the Product, Data Science, Analytics, Engineering, and Revenue Operations teams to shape the roadmap, prioritize initiatives, and launch new customer experiences.
  • Lead a rigorous experimentation strategy by identifying opportunities, designing and evaluating A/B tests, and scaling successful experiences across the business.
  • Collaborate with the Sportsbook, Predictions, Lottery, and other cross-functional teams to create seamless cross-platform customer experiences that strengthen engagement across our ecosystem.
  • Partner with the Game Operations, Slot Operations, and Live Dealer Teams to optimize game merchandising, content placement, and betting denomination strategies.
  • Shape the future of the casino experience by bringing new capabilities to market, evolving beta experiences into personalized features such as Search, Filters, Video Reels, and other customer-facing innovations.

What You'll Bring
  • Bachelor's degree in Business, Economics, Marketing, Data Science, Engineering, or a related field.
  • At least 5 years of experience in iGaming, online gaming, or another digital consumer business, with a strong understanding of casino operations, lobby strategy, and customer engagement.
  • Proven experience developing personalization, merchandising, or customer experience strategies that drive measurable business outcomes.
  • Strong analytical and strategic problem-solving skills, with experience using customer insights, experimentation, and data to inform decisions.
  • Experience partnering across Product, Analytics, Data Science, Engineering, and Operations teams to deliver complex, cross-functional initiatives.
  • Excellent communication and stakeholder management skills, with the ability to influence priorities, align teams, and drive execution in a fast-paced environment.


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Join Our Team

We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment as applicable.

About DraftKings

DraftKings is an American daily fantasy sports contest and sports betting operator. The company allows users to enter daily and weekly fantasy sports–related contests and win money based on individual player performances in five major American sports, Premier League and UEFA Champions League soccer, NASCAR auto racing, Canadian Football League, the XFL, mixed martial arts and Tennis. In August 2018, DraftKings launched DraftKings Sportsbook in New Jersey becoming the first legal mobile sports betting operator in the state. Since launching in New Jersey, DraftKings has opened mobile sports betting operations in Indiana, Pennsylvania, West Virginia and opened in New Hampshire December 30, 2019 after reaching contract with the New Hampshire Lottery. Retail sports betting is available in Iowa, Mississippi and New York. DraftKings Sportsbook mobile and retail sports betting products allow bettors in each state engage in betting for most major U.S. and international sports. As of April 2016, the majority of U.S. states consider fantasy sports a game of skill and not gambling. In November 2016, FanDuel and DraftKings, the two largest companies in the daily fantasy sports industry, reached an agreement to merge. However the merger was terminated in July 2017 due to it being blocked by the Federal Trade Commission as the combined company would have controlled a 90 percent of the market for daily fantasy sports. As of July 2017, DraftKings had eight million users.
Learn more about DraftKings
Size
3,400 employees
Market Cap
$4.9 billion
Industry
Net Income
-$577.9 million
Revenue
$292.3 million
NASDAQ

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