Job DescriptionThe Manager, Growth Performance & Marketing Analytics is responsible for leading day-to-day performance analysis across Marketing and translating data into clear business recommendations. This role connects marketing activity, customer behavior, digital performance, CRM engagement, media effectiveness, and business outcomes to help the organization understand what is happening, why it is happening, and what actions should be taken.
This role serves as the primary business translator within the Marketing Insights & Optimization team, partnering closely with Brand, Growth Marketing, Digital Experience, Finance, Business Intelligence, agencies, and external partners. The Manager is expected to frame the right business questions, prioritize analytical work, guide the Data Scientist and Analyst, and deliver executive-ready insights that improve marketing effectiveness, customer growth, and investment decisions.
• Lead weekly and monthly marketing performance analysis across demand, traffic, conversion, appointment booking, media, CRM, ecommerce, and customer behavior.
• Translate complex data and performance signals into clear executive narratives, root-cause insights, and recommended actions.
• Partner with Growth Marketing to evaluate media, CRM, campaign, audience, and channel performance and identify opportunities to improve acquisition, retention, and customer value.
• Partner with Digital Experience and Brand teams to connect digital behavior, customer journey insights, and performance trends to customer experience and brand priorities.
• Prioritize and manage analytical work across the Growth Performance & Marketing Analytics team, including work performed by the Data Scientist and Marketing Measurement Analyst.
• Support marketing planning and investment discussions by providing performance trends, opportunity sizing, scenario analysis, and optimization recommendations.
• Help define marketing KPIs, measurement frameworks, dashboards, and recurring performance reporting standards.
• Partner with Finance and Business Intelligence to leverage source-of-truth data while maintaining clear ownership of marketing-specific interpretation, diagnosis, and recommendations.
• Use and interpret data from key marketing and digital platforms, including GA4, Adobe Analytics, Adobe Experience Platform / CDP, Adobe Journey Optimizer, CRM platforms, media platforms, and business intelligence tools.
• Lead, coach, and develop analytical talent, building stronger business acumen, storytelling, and recommendation-development capability within the team.
QualificationsEducation
- Bachelor's degree or equivalent experience in Marketing, Analytics, Business, or related field. (Required)
Experience
- 7+ years of experience in marketing, growth, digital, ecommerce, CRM, media, or business performance analytics. (Required)
- Experience supporting consumer-facing businesses such as retail, ecommerce, healthcare, multi-location, or agency/consulting environments. (Preferred)
Skills
- Strong Marketing Mix Modeling (MMM) experience, including applying MMM insights to marketing investment and optimization decisions. (Required)
- Strong Power BI experience, including building and interpreting dashboards and performance reporting. (Required)
- Experience with advanced marketing measurement, including incrementality, geo-testing, lift studies, holdouts, attribution, and customer journey analysis. (Required)
- Strong understanding of marketing KPIs, customer acquisition, conversion, retention, revenue, and marketing effectiveness. (Required)
- Ability to translate complex data into clear business insights, recommendations, and executive-ready narratives. (Required)
- Experience with web/digital analytics platforms such as Adobe Analytics/CJA or GA4 and working with CRM, media, and customer data. (Required)
- Experience with SQL, Adobe Experience Platform/CDP, paid media platforms, or marketing measurement tools. (Preferred)
Additional InformationTaking Care of our People!We understand the importance of financial health and security, and because of that, we provide competitive compensation to all Associates. We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount and much, much more. At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs, access to educational courses and pride ourselves on the ever-increasing amount of promotions from within. #LI-SH1
