Manager - Growth Marketing, Life Sciences

Department: Marketing

Reporting to: Director - Growth Marketing Life Sciences

Location: Remote

About the Role

We are seeking a high-performing Growth Marketing Manager to help build high-impact programs for Greenfield's Life Sciences business. This is an opportunity to play a meaningful role in accelerating growth for Greenfield's top priority segment. Greenfield Global provides this segment with high-purity ethanol, specialty solvents, and custom bioprocessing solutions to support the critical development and manufacturing processes for therapies, diagnostics, and life sciences products.

In this role, you will be accountable to drive awareness of Greenfield's capabilities to support pharmaceutical manufacturers, biopharma innovators, CDMOs, consumer health, and medical device companies as they scale their manufacturing processes. You will also help develop and execute full-funnel marketing programs that elevate brand awareness, generate qualified demand, strengthen customer engagement, and contribute to measurable business growth. We are looking for a marketer with strong understanding of the life sciences sector and experienced in effectively engaging this highly technical audience. Success will require strong marketing fundamentals, disciplined execution, technical curiosity, analytical thinking, and the ability to collaborate across sales, technical, quality, and product teams.

Key Responsibilities:

Marketing Program Ownership

• Own the planning, execution, optimization, and reporting of integrated marketing programs.
• Manage multiple concurrent projects while meeting deadlines, quality expectations, and business objectives.

• Develop project plans, timelines, stakeholder alignment, success metrics, and risk mitigation plans.
• Coordinate internal stakeholders, agencies, and vendors to ensure timely execution.
• Manage campaign budgets, vendor resources, and ROI tracking to ensure efficient use of marketing investment.

Demand Generation & Customer Growth

• Own full-funnel marketing execution across awareness, engagement, lead generation, nurturing, conversion, retention, and expansion.
• Execute digital, event, email, social, SEM, webinar, and conference programs that support MQL, SQL, pipeline, and customer growth goals.
• Apply test-and-learn approaches, including audience segmentation, messaging tests, channel optimization, and campaign performance improvements.

Market Intelligence & Strategy

• Track therapeutic pipelines and market developments that may impact business opportunities.
• Support customer, market, competitive, and voice-of-customer analyses and translate findings into actionable business growth recommendations.
• Support annual marketing planning, segment prioritization, and business case development.
• Support go-to-market planning and launch execution for new products, applications, services, or segment-focused initiatives.

Content, Sales Enablement & Thought Leadership

• Lead development of customer-centric, technically accurate content, sales tools, and account-based engagement materials.
• Support thought leadership initiatives, including technical content, webinars, events, and subject-matter-expert collaboration that build credibility with pharmaceutical and biopharmaceutical audiences.

Performance Measurement

• Monitor KPIs, analyze results, and optimize performance using CRM, marketing automation, analytics, ABM, and AI-enabled tools.
• Use performance insights to improve targeting, campaign effectiveness, and sales follow-up.

Cross-Functional Leadership

• Partner with sales, product management, quality, regulatory, technical, legal, and operations teams to execute marketing programs effectively.
• Ensure marketing materials and campaigns reflect appropriate regulatory, legal, quality, and compliance considerations for life sciences markets.

Communication Excellence

• Provide proactive updates, communicate risks early, and produce business-ready communications.

Your Experience Should Include

• Bachelor's degree in marketing, chemistry, biology, business, or a related life sciences field; MBA preferred.
• 5+ years of B2B marketing experience supporting life sciences, pharma, biotech, CDMO, specialty chemical, or other regulated industry customers is a must.
• Proven ability to independently manage complex projects with multiple stakeholders.
• Track record executing demand generation programs, supporting sales, and using marketing analytics to improve performance.
• Strong organizational, project management, communication, and stakeholder management skills.
• Experience with AI-enabled tools, CRM, marketing automation, analytics, and ABM platforms such as Salesforce, HubSpot, Marketo, Pardot, Google Analytics, LinkedIn Campaign Manager, or similar tools.

Who you are:

• Demonstrates ownership, accountability, and initiative.
• Consistently meets commitments and deadlines.
• Communicates professionally and proactively.
• Balances strategic thinking with execution excellence.
• Builds credibility with technical, commercial, and executive audiences.
• Delivers measurable business outcomes.

Total Compensation & Care:

• Base salary dependent on experience and demonstrated performance
• Formal and informal training opportunities
• Comprehensive health and dental benefits
• Income protection: short- and long-term disability coverage, life insurance, paid personal sick time
• Vacation time exceeding industry standards
• Company funded retirement savings program with individual contribution opportunities
• Meaningful and challenging work
• Curated intentional culture focused on growth and development, engagement, and communication