Energizer Holdings

Manager, Global Marketing Batteries

Energizer Holdings$107K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-year degree in Business or Marketing; MBA preferred
  • 3-5 years of CPG brand marketing experience
  • Proficient in English
  • Strong 4P marketing experience (Product, Price, Place, Promotion)
  • Experience in brand marketing and product innovation, with Stage Gate familiarity
  • Demonstrated strategic thinking and critical marketing cycle capabilities
  • Exceptional project management skills

Responsibilities

  • Develop and implement product innovation within the Marketing Cycle plan for Batteries Portfolio
  • Establish overall product strategy aligned with brand strategy considering market dynamics
  • Execute a 3-year innovation product cycle plan, collaborating with R&D
  • Lead product initiatives through the Stage Gate process from scoping to delivery
  • Create and manage annual global marketing plans supporting key product initiatives
  • Analyze consumer insights to inform marketing strategies and product claims
  • Track competitive updates and communicate with the Category Batteries Team

Benefits

  • Health and welfare insurance
  • Parental leave
  • Paid time off
  • Retirement savings plans
  • Bonus eligibility
Full Job Description
Position Summary

The Manager, Global Marketing Batteries, is a brand manager and steward responsible for globally supporting and driving the 4Ps (product, packaging, pricing and placement), including helping to develop overall Product Strategies for the Batteries Portfolio, leading and assisting product innovation via the Marketing Cycle Plan, and assisting on sourcing, claims, packaging and other elements to achieve profit, sales, brand and share goals. 

Responsibilities
  • Help in development and deployment of product innovation in the Marketing Cycle plan for Batteries Portfolio
  • Participate in setting the overall product strategy aligned with the brand strategy based on company, consumer, competitive, and marketplace dynamics
  • Assist in development and execution of the 3-year innovation product cycle plan serving as a liaison to R&D to ensure alignment, technical capabilities, consumer claims development, substantiation, etc,.
  • Lead product initiatives from initial scoping phase through the entire Stage Gate process until final implementation and delivery.  Includes cross-functional team leadership, project management, financial reviews, key milestones and critical issues identification, leadership presentations and reviews, etc.
  • Brand marketing skills in leading and driving collaboration to deliver annual global marketing plans that support product initiatives / key projects to include consumer rationale, supporting area assets, pricing strategies, marketing guidelines, trade selling stories, and more as outlined in the asset grid
  • Partner with Consumer Insights team to understand consumer needs and perceptions as related to the sub-segment, trends, claims, product ideas, etc to inform Marketing plans.
  • Develop and deliver engaging presentations as part of deployment process
  • Partner closely with Legal and R&D to ensure sourcing/performance/claims/messaging are accurate
  • Demonstrate an on-going understanding of battery business via analysis through key tools. Understand competitive intelligence and changing marketplace dynamics for input into global strategies.
  • Serve as a key knowledge expert and resource for batteries and associated projects and respond with a sense of urgency to priority internal and external customer requests. Seek to build knowledge and internal relationships to assist in responsiveness.
  • Facilitate communication between Global and Activation by developing strong relationships with Activation Colleagues through regular contact, securing appropriate feedback on cycle plans, asset grid, claims, visibility etc.
  • Track competitive updates for respective sub-segment (packs/claims/performance/pricing) in key markets and provide updates to Category Batteries Team
  • Perform additional duties as assigned
What we are looking for
  • 4-year degree or equivalent experience with an emphasis on Business, Marketing; MBA preferred
  • 3-5 years of CPG brand marketing experience required
  • English proficiency required
  • Strong 4P marketing experience (Packaging, Product, Pricing, & Placement)
  • Strong experience in brand marketing and product innovation and development  Stage Gate experience preferred
  • Strategic thinking and critical skills in terms of marketing cycle plans, claims, innovation
  • Outstanding project management skills with the ability to handle multiple projects and meet cost, quality, and schedule expectations
  • Excellent written, verbal, and presentation skills
  • Strong ability to think critically and analytically
  • Demonstrated experience in ability to influence and build relationships
  • High ability to take initiative and self-direct
  • Ability to effectively work cross-functionally and communicate to internal and external teams
  • Produce high-quality work in a fast-paced dynamic environment
  • Proactive and solution-oriented with a strong sense of urgency
  • Excellent organizational and time management skills
  • Proficient in Microsoft Excel, Word, and PowerPoint
  • Nimble and agile approach to adjust to changing consumer preferences and business strategies

 

Total Rewards PackageThe salary range for this position is USD $107,000.00/Yr. - USD $130,000.00/Yr.

Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

Bonus: This position is bonus eligible.

Energizer strives to create a supportive work environment centered around colleagues professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues  including health and welfare insurance, parental leave, paid time off, and retirement savings plans.

About Energizer Holdings

Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in St. Louis, Missouri. It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names, and formerly owned a number of personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015. In January 2018, Energizer announced it was purchasing the global battery and lighting division from Spectrum Brands, which includes the Ray-O-Vac and Varta brands, for $2 billion in cash. This acquisition was finalized in January 2019 after a lengthy regulatory approval process. In November 2018, Energizer also purchased the global auto care division from Spectrum for $1.25 billion in cash and stock.
Learn more about Energizer Holdings
Size
6,000 employees
Market Cap
$2.4 billion
Industry
Net Income
-$72.3 million
Founded
2000
5 Year Trend
+11.7%
Revenue
$2.8 billion
NASDAQ

Similar Jobs

More Jobs at Energizer Holdings

More Consumer Technology Jobs

Find similar Manager, Global Marketing Batteries jobs: