Ford Motor Company

Manager, Ford Racing Content Strategy & Production

Ford Motor Company • $141K — $268K *
Allen Park, MI 48101In-Person
Manufacturing & Automotive
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Advertising, Communications or related field.
  • Minimum of 10 years of marketing experience with passion brands.
  • At least 5 years of experience managing external communications agency partners.
  • 5 years of experience in creative campaign development and production.

Responsibilities

  • Develop an annual content strategy and plan that elevates Ford Racing's brand positioning.
  • Oversee all paid and owned content to uphold brand standards.
  • Allocate resources strategically across various racing series and products.
  • Coordinate with internal teams for creative briefings and content roadmaps.
  • Manage day-to-day interactions with creative agencies on timelines and budgets.
  • Oversee media planning and collaboration with the media/marketing team.
  • Lead relationships and projects in Branded Entertainment sectors.

Benefits

  • Immediate medical, dental, vision, and prescription drug coverage.
  • Flexible family care days and paid parental leave.
  • Vehicle discount program for employees and their families.
  • Tuition assistance for further education.
  • Opportunities for community service involvement with paid time off.
  • A generous schedule of paid holidays, including a special week between Christmas and New Year.
Full Job Description
Job Description

In this position...

We seek an experienced, creatively-driven marketer with a proven track record of developing powerful brand content and deploying it across paid, owned and earned channels. You will be a master of all content outputs ensuring Ford Racing is living up to our lofty, enthusiast brand aspirations. Strong planning, organizational and leadership skills will be required in managing a team of up to 8 reports and multiple agency relationships. Success will be dictated by focused, consistent and inspiring content that powerfully positions the Ford Racing as an enthusiast brand across all on-road & off-road racing efforts as well as brand/product marketing for the Ford Racing Mustang and Raptor products.

This role is hybrid and requires at least 4 days per week onsite in Allen Park, MI.

Responsibilities

What you'll do...
  • Develop an annual content strategy and plan - illustrating the major activations and product/brand narratives that will position Ford Racing as the premier enthusiast brand and win enthusiast buyers.
  • Responsible for all paid/owned content and channels (website, social, etc.) - ensuring all content meets Ford Racing standards in quality & brand representation.
  • Strategically allocate resources & content across race series (on-road/off-road), races, brand and products (Mustang/Raptor) to ensure maximum value for the brand and business.
  • Coordinate with Brand, On-Road & Off-Road managers to develop all creative briefings and annual content plan/roadmap.
  • Day-to-day contact with creative agency on concepting/production timelines/tactics/budget management.
  • Coordinate all media planning & executional collaboration with Ford Blue media/marketing team.
  • Coordinate with international markets regarding content deployment and content needs.
  • Lead all Branded Entertainment (Hollywood, gaming, etc.) relationships & executions ensuring Ford Racing is the top automotive brand in authentic, cultural storylines.


Qualifications

You'll have...
  • Bachelors degree or higher in Marketing, Advertising, Communications or related field.
  • At least 10 years experience in a Marketing role working at or with passion brands (brands with a strong, differentiated positioning and enthusiast following).
  • At least 5 years experience in a manager role overseeing external communications agency partners.
  • At least 5 years experience and deep knowledge of creative campaign development/production.


Even better, you may have...
  • Strong organizational skills and ability to distill complex topics into focused, powerful recommendations/presentations.
  • Positive attitude and enthusiastic approach to barriers and uncertainty - curiosity and passion for "figuring things out."
  • Team-oriented mentality that seeks to build strong, collaborative and lasting relationships with internal stakeholders and external partners.
  • Flexibility for frequent travel for boots-on-the-ground filming/production work and attending key races/activations.
  • Direct management experience of social media and/or brand website platforms.
  • Experience in automotive marketing & campaign development.
  • Motorsport marketing experience (on-road and/or off-road).
  • Direct agency experience in developing communications programs and content.


As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
  • Immediate medical, dental, vision and prescription drug coverage.
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
  • Vehicle discount program for employees and family members and management leases.
  • Tuition assistance.
  • Established and active employee resource groups.
  • Paid time off for individual and team community service.
  • A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
  • Paid time off and the option to purchase additional vacation time.


This position is leadership level 5 and ranges from $141,700-$268,300.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here.

Visa sponsorship is not available for this position.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid #FR1 #LI-LC2

About Ford Motor Company

Ford Motor Company manufactures or distributes automobiles in addition to offering financial services. The company sells to dealerships for retail sales, and for sale to fleet customers, including commercial fleet customers, daily rental car companies, and governments. Ford’s vehicle portfolio includes automobiles, buses, tractors, and trucks. Retail financing includes retail installment sale contracts for new and used vehicles, and direct financing leases for new vehicles to retail customers, government entities, daily rental car companies, and fleet customers. Finance receivables in the non-consumer portfolio include products offered to automotive dealers. Ford’s environmental initiatives include compressed natural gas, flexible fuel vehicles, electric drive vehicles, Hydrogen, PC power management, and so on. Ford Motor Company was founded by Henry Ford in 1903 and is headquartered in Dearborn, Michigan.

Ford Motor Company Careers

Join the dynamic team at Ford Motor Company, a global leader in automotive innovation and manufacturing. At Ford, we are committed to driving human progress by providing outstanding vehicles and mobility solutions. This is an exciting time to become part of our inclusive team, where job opportunities abound and growth is not just a possibility, but a promise.

Work You’ll Do

At Ford Motor Company, you will collaborate with some of the brightest minds in the industry. Our professionals are at the forefront of automotive technology, leading projects that redefine transportation and sustainability. With a culture rooted in continuous improvement and respect for all, Ford offers a workplace where leadership, diversity training, and innovation are part of everyday life.

Join Our Market-Leading Team

Ford’s commitment to excellence is why we are a leader in the automotive sector. We offer a variety of career paths, from engineering to marketing, all designed to foster professional and personal growth. Our team benefits from Ford’s commitment to professional development and networking opportunities, ensuring that every team member can reach their full potential.

Innovative Work

Engage in work that makes a difference. Ford Motor Company is pioneering developments in electrification, autonomous vehicles, and smart mobility solutions. Our team of over 190,000 employees worldwide is dedicated to crafting experiences that improve the way the world moves.

Be Part of a Great Team

Working at Ford means more than just having a job; it means being part of a global family. Our culture promotes teamwork, integrity, and respect—values that underpin everything we do. We believe in nurturing a diverse and inclusive environment where every employee can thrive.

Future-Proof Your Career

Ford Motor Company is not just a great place to work; it’s a place to build a lasting career. Our employees enjoy competitive benefits, comprehensive health care, and retirement plans that rank among the best in the industry. We support career advancement through extensive training programs and hands-on experience in the latest automotive technologies.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional looking for your next challenge or a student interested in an internship, Ford has opportunities that will harness your skills and ignite your ambition. Our hiring process is straightforward and respectful, designed to match your skills and passions with the right position.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Ready to start your journey with Ford? Prepare your resume, sharpen your interview skills, and become part of a company that’s building the future of transportation.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities awaiting you at Ford Motor Company. Join us at Ford, where we go further so you can go farther in your career.
Learn more about Ford Motor Company
Size
183,000 employees
Market Cap
$44.8 billion
Industry
Manufacturing & Automotive
Net Income
-$1.2 billion
Founded
1903
5 Year Trend
-2.1%
Revenue
$127.1 billion
NASDAQ
F
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Ford Motor Company

More Manufacturing & Automotive Jobs

Find similar Manager, Ford Racing Content Strategy & Production jobs:

NationwideAllen Park, MI