Role Overview

We're seeking a detail-oriented and execution-focused Manager, Field Marketing Manager to drive event programs and regional marketing initiatives across our key markets. This role will be central to our growth, executing marketing programs that generate pipeline and deliver measurable ROI. The ideal candidate brings strong event logistics expertise, a commercial mindset, and the ability to partner closely with our sales team to ensure every program drives real business outcomes.
Key Responsibilities
Strategic Planning & Execution

• Execute field marketing strategies aligned with company objectives and sales targets, with a focus on programs that directly drive pipeline
• Manage the field marketing budget, ensuring optimal ROI on all programs and activities
• Partner with sales leadership to identify key opportunities and design targeted marketing campaigns
• Plan and execute regional marketing programs, including tradeshows, conferences, roadshows, and customer workshops, with strong attention to logistics and detail

Event Management

• Drive end-to-end planning and execution of field marketing events - from initial selection and strategy through on-site management and post-event follow-up
• Own the end-to-end management of field marketing events, including community events, tradeshows, conferences, and customer events
• Manage end-to-end event logistics including booth setup, shipping, vendor coordination, and on-site execution to ensure flawless delivery
• Measure and report on event ROI and impact on pipeline generation
• Coordinate with executive and C-suite speakers on event participation, managing deadlines for abstracts, talk tracks, and deliverables with patience and persistence
• Manage relationships with marketing agencies and contractors, overseeing deliverables and ensuring programs are executed on time and on budget

Team Leadership

• Work collaboratively with internal stakeholders and oversee external contractors and agencies to execute field marketing programs
• Partner cross-functionally with sales, product marketing, content marketing, and demand generation to align on program goals and maximize impact
• Run sales-aligned programs with a commercial lens, ensuring events and campaigns are focused on generating meetings and pipeline for the sales team

Required Qualifications
Required Experience

• 7-10 years of B2B marketing experience, with at least 3-5 years focused on field marketing and events
• Hands-on experience planning and executing tradeshows, conferences, and field events - including logistics management, booth coordination, and shipping
• Demonstrated ability to partner with sales teams and approach every program with a commercial mindset - focused on generating meetings and revenue
• Experience managing external marketing agencies and contractors
• Excellent project management and organizational skills

Preferred Qualifications

• Experience in data management, governance, or related enterprise software markets
• MBA or relevant advanced degree
• Experience with ABM strategies and technologies
• International marketing experience

Skills & Attributes

• Strategic thinking with strong analytical and problem-solving abilities
• Excellent communication and presentation skills
• Results-driven with a track record of meeting or exceeding objectives
• Strong leadership abilities with experience managing and developing teams
• Ability to work effectively with cross-functional teams

How we work

Remote first. We're a fully-distributed company, and our interaction culture is deliberately mixed between meeting culture and written. We're writing-focused because it forces clarity of thought; and we have plenty of synchronous time to give space for collaborative ideation.

Benefits and Perks

We invest in people so they can do their best work and enjoy doing it. Our benefits reflect the way we build: practical, thoughtful, and designed to support long-term growth.

Competitive compensation

We offer salaries that reflect your skills, experience, and the impact you make. You bring value-we make sure you're recognized for it.

Equity for everyone

Every team member receives an ownership stake in the company. When we grow, you grow with us.

Remote Work

All roles are remote unless otherwise specified in the job description. Review the job description to confirm if the role you are interested in is remote or hybrid.

Location flexibility

Home office, coworking space, or something in between? We support your ideal setup. You'll receive a monthly coworking stipend to use whenever you need a change of pace or in-person collaboration time.

Comprehensive health coverage

Your well-being matters. We cover 99% of medical, dental, and vision premiums employees, and 65% for dependents.

Flexible savings accounts

We offer FSAs to help cover planned or unexpected healthcare costs. You can also opt into a Dependent Care FSA to support family needs.

Support for every path to parenthood

Through Carrot Fertility, we provide inclusive fertility benefits and family-forming support. All U.S. employees have access, regardless of age, gender identity, or family structure.

Time off that works for you

We trust you to take the time you need. Our unlimited PTO and sick leave policy is designed for flexibility, rest, and real life.