The Role

We're looking for a strong storyteller to lead Zeta's editorial strategy and create content that helps Zeta reach new audiences.

You'll lead the evolution of Zeta's blog - building it into a destination for product stories, insights, and perspectives. The blog will serve as a foundation for content that gets amplified across campaigns, social, and events to support top-of-funnel growth and pipeline.

This role is responsible for defining the editorial strategy, content priorities, and storytelling approach for Zeta's blog in partnership with Product Marketing, Growth Marketing, and other stakeholders across the business.

This includes pitching ideas, writing original posts, and editing contributions from across the business, especially from Product Marketing teams - turning product updates, features, and ideas into clear, useful stories for specific audiences. You'll work closely with Product Marketing and Growth Marketing to identify the most important stories to tell, align content to business priorities, and ensure execution against the editorial roadmap.

This role sits within Corporate Marketing and plays a key role in how we show up in organic channels - building content with GEO (Generative Engine Optimization) in mind, so it performs well in search and is surfaced, understood, and trusted by LLMs.

You'll operate with a newsroom mindset - bringing ideas to the table and turning them into high-quality content quickly and consistently.

While this is a hands-on content role, it also requires strong cross-functional leadership to align stakeholders, prioritize opportunities, and guide content from concept through publication.

Responsibilities

• Own the editorial strategy, content roadmap, and editorial calendar for Zeta's blog, aligned to product priorities and growth marketing goals
• Pitch and write clear, engaging content that explains product capabilities in ways that matter to our audiences
• Edit and improve drafts from Product Marketing and internal teams, ensuring clarity, consistency, and strong storytelling
• Partner closely with Product Marketing, Product, and other stakeholders to identify content opportunities that support launches, strategic initiatives, and key business priorities
• Partner with Growth Marketing to align content to campaigns, priority audiences, and pipeline goals
• Build content that performs well in search and AI-generated answers, applying GEO (Generative Engine Optimization) principles to ensure it's easy to find, understand, and trust
• Maintain a high bar for writing quality, voice, and editorial consistency
• Drive content from planning through publication, coordinating contributors, stakeholders, reviews, and approvals to ensure timely execution
• Use performance insights, audience trends, and business priorities to inform editorial decisions and optimize future content investments

Who You Are

• 6+ years of experience in editorial, content, or product marketing within a B2B technology company

• Strong writer and editor, with experience producing high-quality blog or newsroom-style content

• Ability to quickly understand product concepts and translate them into clear, engaging stories for different audiences

• Skilled at editing and shaping content from multiple contributors into a consistent, high-quality voice

• Highly proactive and idea-driven - you bring a constant stream of content angles and story ideas

• Strong cross-functional collaborator with experience working across Product Marketing, Product, Demand Generation, and Corporate Marketing teams

• Detail-oriented and organized, able to manage multiple drafts and deadlines simultaneously

• Able to balance strategic thinking with hands-on execution in a fast-paced environment

What Success Looks Like

• A consistent cadence of high-quality, publish-ready blog content
• Content that contributes to organic pipeline and inbound interest
• Increased visibility in AI generated answers and search results
• Clear adoption and reuse across marketing campaigns and sales

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $110,000 - $120,000, depending on location and experience.

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

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