IPG MediaBrands

Manager, Digital Partnerships

IPG MediaBrands$80K — $90K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in digital media planning
  • Strong understanding of media analysis tools
  • Proven capability in creating integrated marketing communication plans
  • Experience with campaign management/ad serving technology like Double Click DART
  • Ability to oversee and mentor team members effectively
  • Familiarity with various media channels and strategies

Responsibilities

  • Lead a team of Negotiators and Associates in executing digital media plans
  • Communicate with clients regarding marketplace intelligence and alignment with KPIs
  • Maintain daily client communication and manage requests effectively
  • Present strategic recommendations and collaborate with internal teams
  • Provide mentorship and ensure high-quality standards within the team
  • Manage budget oversight, partner negotiations, and campaign execution
  • Guide Analytics and Ad Operations relationships for optimal reporting

Benefits

  • Medical and dental coverage
  • 401(k) plans
  • Flexible spending accounts
  • Life and disability insurance
  • Employee discount program
  • Employee stock purchase program
  • Paid family benefits
Full Job Description
Position Summary

The Manager, Digital Partnerships is responsible for leading the team of Negotiators and Associates who develop, and execute on all digital media plans from inception to completion. The Manager is the monitor of all deliverables, responsible for ensuring work is to specification and correct, as well as in charge of overseeing any applicable teamwork, resource/allocation, growth and development. The Manager will drive the team to explore and identify non-traditional partnerships opportunities. This is critical to their development and the success of the Partnerships division. The Manager of Digital Partnerships will need to be able to identify partnership opportunities that can exist outside of the standard paid media environments and effectively maximize communication across owned and earned media platforms as well.
Responsibilities
  • Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs
  • Maintain daily client contact, manage requests, and foster relationships with media partners
  • Present plan recommendations, identify new opportunities, and collaborate with internal teams
  • Act as a key liaison, mentor associates, and ensure high-quality work standards
  • Lead strategic media planning, participate in KPI and RFP development
  • Manage partner negotiations, oversee budget and billing, and maintain campaign oversight.
  • Provide guidance on reports and presentations, manage Analytics and Ad Ops relationship.
  • Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies.


Required Skills & Experience
  • Fundamental understanding of media tools as well as syndicated tools
  • Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
  • Ability to delegate and oversee Associates and Negotiators workload
  • Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind
  • Experience across a variety of media channels


Desired Skills & Experience
  • Working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
  • Ability to communicate concisely and clearly both orally and in writing
  • 4+ years of experience in digital media planning


Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Salary Range

$80,000-$90,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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