Manager, Digital Marketing

Targeted Victory

$70K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-4 years digital marketing or operations experience; 1-3 years in political campaign/agency work.
  • Proficient in Google Ads, DSPs, and major social platforms.
  • Skilled in translating KPIs into actionable digital strategies and budget allocations.
  • Experienced in developing and presenting polished media plans and performance reports.
  • Familiar with ad trafficking tools and CRM management.
  • Proficient in Excel/Google Sheets for data analysis and reporting.
  • Understanding of measurement methodologies like brand lift and conversion tracking.

Responsibilities

  • Support the complete marketing campaign lifecycle from planning to reporting.
  • Monitor campaign performance and execute optimizations proactively.
  • Develop clear optimization recommendations based on performance insights.
  • Collaborate with planning and product teams for targeted strategies and channel selections.
  • Maintain reporting dashboards and synthesize insights into concise reports.
  • Stay updated on industry trends and share knowledge with the team.
  • Assist in the media planning process with specific tactical recommendations.

Benefits

  • Opportunity to work with corporate and political clients on innovative campaigns.
  • Dynamic and fast-paced work environment encouraging complex marketing solutions.
  • Cross-functional collaboration with multiple teams, fostering professional growth.
  • Engagement in continuous learning about platform trends and updates.
Full Job Description
Overview

We are looking for a seasoned Marketing Manager to join our growing team. In this role, you will be the connective tissue between media strategy and execution - owning campaign planning, trafficking, optimization, and reporting across corporate and political clients. You will work closely with media planners, account managers, product teams, and clients to turn strategy into performance.

The ideal candidate brings deep platform expertise, a sharp analytical mindset, and the communication skills to translate data into clear recommendations. If you thrive in a fast-paced environment and love complex marketing solutions we want to hear from you.

Responsibilities
• Support end-to-end marketing campaigns across all platforms - from planning through launch, monitoring, and reporting.
• Monitor campaign pacing and performance daily; flag issues and execute optimizations proactively
• Develop clear, client-ready optimization recommendations based on performance data
• Partner with planning and product teams on targeting, creative specifications, and platform selection
• Maintain reporting dashboards; synthesize insights into concise weekly and monthly reports
• Stay current on platform updates, beta opportunities, and industry trends; share knowledge across the team
• Support media planning process with platform-specific POVs, and tactical recommendations

Qualifications

Technical Skills
• 2-4 years of hands-on digital marketing experience and operations or paid media experience; or 1-3 years political campaign/agency work.
• Demonstrated knowledge in core marketing platforms such as Google Ads, DSP's, Social Platforms, CTV Partners, etc.
• Translate client objectives and KPIs into clear channel strategies, budget allocations, and audience targeting recommendations
• Build and present polished media plans and reports to internal stakeholders
• Review in-flight campaign performance data regularly and develop optimization recommendations grounded in data
• Maintain and evolve media plan documentation, including budget trackers, flowcharts, and channel-level breakdowns
• Experience with ad trafficking tools, CRM management, and data platforms
• Comfortable working in Excel/Google Sheets for pacing, reporting, and data analysis
• Familiarity with measurement methodologies: brand lift, attribution modeling, conversion tracking
• Experience with reporting and visualization tools such as Google Looker Studio, Sigma, Tableau, or Datorama is a plus

Soft Skills & Strategic Thinking
• Strong understanding of the digital media landscape - how channels work, how they complement each other, and how to allocate budgets effectively across the funnel
• Ability to read media plans or reports and translate strategy into precise campaign configurations
• Strong written and verbal communication skills - able to present optimization recommendations clearly to both internal teams and clients
• Detail-oriented and highly organized, with the ability to manage multiple campaigns simultaneously under deadline pressure
• Proactive problem-solver who surfaces issues and brings solutions, not just escalations
• Collaborative team player who can work cross-functionally with planning, creative, analytics, and account teams
• Intellectual curiosity about platform trends and a desire to continuously improve campaign performance
• Serve as the strategic liaison between the client and internal execution teams throughout the campaign lifecycle
• Work closely with creative teams to define ad format requirements, messaging frameworks, and A/B testing priorities

Nice To Have
• Agency background with experience managing multiple client accounts simultaneously
• Experience with additional platforms: Amazon DSP, LinkedIn Ads, Nextdoor Ads, or Snapchat
• Exposure to TV/CTV platforms such as Roku OneView, Hulu, or Magnite
• Google Ads or Meta Blueprint certifications
• Experience with BI tools such as Looker, Tableau, or Google Looker Studio

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