Your Role:

As the Manager, Digital Experience & Optimization, you'll be responsible for the strategy, optimization, and day-to-day management of CEA CAPA's digital ecosystem, including website experience, ecommerce journeys, content architecture, SEO/GEO/AEO, and conversion optimization.

You will serve as the product owner for CEA CAPA's digital experience, ensuring students, parents, partners, and internal stakeholders can efficiently discover, evaluate, and engage with programs and services. The role partners closely with Brand, Growth Marketing, Enrollment, and Product teams to deliver a high-performing digital experience that drives engagement, applications, and enrollment outcomes. This role is expected to help establish how the organization responsibly adopts AI in its digital practice to help accelerate research, testing, content workflows, and optimization.

What You'll Do:

Website & Digital Experience

• Manage day-to-day ownership of the CEA CAPA website ecosystem
• Support migration and consolidation of multiple legacy websites into a unified platform
• Define andmaintainsite architecture, navigation, taxonomy, and user journeys
• Partner with stakeholders to prioritize enhancements and functionality improvements
• Manage website roadmap and backlog

Ecommerce & Conversion Optimization

• Own digital application and ecommerce flows
• Optimizeconversion pathways across key student journeys
• Identifyfriction points and opportunities to improve conversion rates
• Support experimentation and A/B testing initiatives

UX/CX Strategy

• Develop and maintain UX/CX standards
• Conduct usability reviews and customer journey analysis
• Use behavioral and performance data to improve digital experiences
• Ensure accessibility and user-centered design principles are embeddedand ensures sites meet WCAG guidelines

Content Strategy & Governance

• Partner with Brand and Content Strategy teams on content architecture
• Maintain content governance standards
• Support site-wide content planning and optimization
• Ensure consistency across digital properties

SEO / GEO / AEO

• Own SEO strategy and execution
• Develop GEO and AI-search optimization strategies
• Monitor rankings, traffic, visibility, and discoverability
• Partner with Growth Marketing on search performance initiatives

Metrics & Reporting

• Define digital experience KPIs
• Monitor engagement, conversion, and ecommerce performance
• Deliver actionable recommendations based on analytics

Starting Salary: $100,000

What Makes a Great Candidate:

Education & Experience

• Bachelor's degree in Marketing, Digital Media, Business, Communications, Information Systems, or a related field
• 5+ years of progressive experience in web management, digital experience, ecommerce, digital product management, or similar

Web & Digital Expertise

• Experience managing complex website ecosystems, including content strategy, UX, and conversion optimization
• Experience with CMS platforms such as WordPress, Sitecore, Drupal, Adobe Experience Manager, or similar
• Strong understanding of UX/CX principles and customer journey design
• Experience developing and executing SEO strategies, including familiarity with GEO and AEO best practices
• Strong knowledge of content architecture, site taxonomy, navigation design, and digital governance

Analytics & Execution

• Experience using web analytics tools (Google Analytics, Looker Studio, Tableau, Power BI, or similar)
• Proventrack recordmanaging vendors/agencies
• Ability to manage multiple priorities and translate businessobjectivesinto effective digital solutions

What Sets You Apart:

• Experienceconsolidatingmultiple websites or brands into a unified platform
• Familiarity with AI-driven personalization or automation tools
• Exposure to Salesforce or broader marketing technology ecosystems
• Background in higher education, travel, hospitality, or other consumer-facing industries

We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.