Agency:
Omd
Job Function:
Media
Job Subfunction:
Performance Media
Job Description:
The Manager, Digital Activation owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in the portfolio and implement digital campaigns with the support of Associates and Senior Associates. Managers train those that report to them on client specific requirements, providing expertise in optimization strategies and guidance on best practices across platforms. Trafficking and campaign management experience is a must as this role oversees the whole process across all digital platforms.
What This Role Calls For:
Attention to Detail
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Associate Director.
Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
Maintain and organize campaign-specific materials in team's shared drive
Oversee daily campaign maintenance, including internal questions regarding tracking and status of various campaigns that is handled by Associates and Senior Associates
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates
Planning and Optimization
Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems.
Communicate to creative teams if there is risk of not launching on time on various platforms
Master media buying-related technologies, including DSPs and social platforms
Understand client performance objectives and develop successful strategies to meet them
Hands-on execution and in-the-field management of client campaigns
Strong understanding of best practices and when to apply them on client campaigns
Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
Translates advanced campaign goals to optimization tactics across all platforms
Executes advanced QA standards across assigned campaigns
Executes basic & advanced reporting analysis using 3rd party planning, activation & measurement tools
Requirements:
Understanding of Linear Upfront and Scatter Investment
Experience working with Paid Social (Meta, TT, Snap, Pinterest), Linear TV, Retail Media, OTT
Excels at media fundamentals and can educate the assistant analyst level. Knowledge of the dynamics of media -how each media element performs alone, how they perform together, and how they are constantly changing.
Skilled in negotiation tactics
Ability to multi-task and work under pressure
Strong analytical thinking and mathematical skills. Skilled in excel, pivot tables, V look ups etc.
Skilled in DDS, Prisma, Meta Campaign Manager, TikTok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP
Excellent communication and writing skills
Ability to organize and manage detailed work
Strong project management skills
#LI-SO1 #OMD$90,000 - $95,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
