Position: Manager, Destination & Industry Development

Classification: Band 3

Salary: $90,900.08 to $128,800.00 annually

Status: Full time, permanent

Location: Vancouver, Coast and Mountains region (Hybrid)

Comox Valley, BC (Remote)

Cranbrook, BC (Remote)

Kamloops, BC (Remote)

Kelowna, BC (Remote)

Nanaimo, BC (Remote)

Penticton, BC (Remote)

Prince George, BC (Remote)

Terrace, BC (Remote)

Victoria, BC (Remote)

Work Option: Hybrid or Remote

Flexible work options are available, subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays. Remote work is available for employees residing outside of the VCM region in one of the approved remote locations in BC listed above. Employees working remotely will have the opportunity to visit the Destination BC office once a quarter.

Closing Date: August 14, 2026 at 4PM



Competition #: DBC 2026-11

If you are interested and you meet the selection criteria, please apply with your cover letter and CV prior to 4 PM on August 14th, 2026.

You must be a Canadian citizen or permanent resident to apply for this full-time, permanent opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

PURPOSE OF POSITION

As part of Destination BC's Destination Management Division, the Manager, Destination & Industry Development leads destination and industry development planning and programming across the province. The role works with internal teams and external partners, including the Province, First Nations, Indigenous Tourism Association of BC, communities, businesses, destination management organizations, tourism sectors and other industry partners, to support BC's long-term competitiveness as a destination of choice.

This position provides strategic leadership, builds and maintains strong working relationships, and helps align destination and industry development work with Destination BC's broader corporate strategy, branding and marketing efforts. The Manager also supports planning, resource management, negotiation and issue resolution to help deliver results for the Destination Management Division.

As a people leader, this role also supports and develops staff so program and corporate goals are achieved.

SPECIFIC ACCOUNTABILITIES

• Develop, implement, monitor and evaluate program and project plans that support Destination BC's corporate strategy, including managing budgets and reporting on progress.
• Lead destination and industry development planning processes, including long-range and integrated Iconic development and management plans.
• Work with government, regional, community, Indigenous, tourism and industry partners to develop and implement destination and industry development plans and programs.
• Build and maintain strong relationships with internal teams, RDMOs, communities, tourism organizations, businesses and other partners to support positive destination development outcomes.
• Align destination and industry development activities with Destination BC's marketing, brand, content, research and visitor experience work, including Super, Natural British Columbia and Iconic brand platforms.
• Coordinate program delivery with internal departments, contracted facilitators, regional partners and community representatives to ensure priorities, opportunities and deliverables are clear and aligned.
• Negotiate, manage and monitor contracts, including contractor performance, invoices, budgets, procurement processes, and contract approvals or terminations.
• Identify issues and risks, recommend solutions, prepare briefing materials and provide advice to the Director, CEO, executive and ministry staff to support decision making.
• Provide leadership and project management support for provincial, corporate and divisional priorities, including helping resolve issues or conflicts as needed.
• Represent Destination BC at meetings, presentations, conferences and public events, and support communications that profile destination and industry development activities and opportunities.
• Provide direction, advice and support to communities, businesses and organizations on destination and industry development opportunities.
• Manage internal and external human resources, including regular, auxiliary and contracted staff, with responsibility for hiring, promotion, dismissal, overtime approval and representing management in the grievance process at Step 2.
• Other duties as required.

JOB REQUIREMENTS

Education

• Bachelor's degree in business or tourism related field; OR
• Diploma in business or tourism related field and 2 years of *relevant experience; OR
• Certificate in business or tourism related field and 3 years of *relevant experience; OR
• No related education and 4 years of *relevant experience

* Relevant experience includes experience working in a tourism management or related field.

Experience

• Minimum 5 years' experience in strategic planning and implementing broad-reaching programs and initiatives;
• Minimum 3 years' experience in developing and maintaining strategic relationships with diverse partners;
• Minimum 3 years' experience managing multiple, simultaneous complex issues;
• Minimum 3 years' experience developing and managing program and project budgets and organizational resources;

Knowledge, Skills and Abilities

• Ability to travel within British Columbia, as required;
• Demonstrated ability to lead, coach and mentor staff;
• Strong change management and conflict resolution skills;
• Demonstrated ability to communicate effectively and collaborate strategically with a diverse range of partners and people.

Preference may be given to applications with one or more of the following:

• Experience and/or training in working with Indigenous communities

COMPETENCIES

• Leadership implies a desire to lead others, including diverse teams. Leadership is generally, but not always, demonstrated from a position of formal authority. The "team" here should be understood broadly as any group with which the person interacts regularly.
• Impact and Influence is the ability to influence, persuade, or convince others to adopt a specific course of action. It involves the use of persuasive techniques, presentations or negotiation skills to achieve desired results.
• Building Partnerships is the ability to build long-term or on-going relationships with partners and interested parties (e.g. someone who shares an interest in what you are doing). This type of relationship is often quite deliberate and is typically focused on the way the relationship is conducted.
• Managing Organizational Resources is the ability to understand and effectively manage organizational resources (e.g., people, materials, assets, budgets). This is demonstrated through measurement, planning and control of resources to maximize results. It requires an evaluation of qualitative (e.g., client satisfaction) and quantitative (e.g., service costs) needs.
• Developing Others involves a genuine intent to foster the long-term learning or development of others through coaching, managing performance and mentoring. Its focus is on developmental intent and effect rather than on a formal role of training. For this competency to be considered, the individual's actions should be driven by a genuine desire to develop others, rather than by a need to transfer adequate skills to complete tasks.

INDIGENOUS RELATIONS BEHAVIOURAL COMPETENCIES

• Cultural Agility is the ability to work respectfully, knowledgeably and effectively with Indigenous people. It is noticing and readily adapting to cultural uniqueness in order to create a sense of safety for all. It is openness to unfamiliar experiences, transforming feelings of nervousness or anxiety into curiosity and appreciation. It is examining one's own culture and worldview and the culture of the BC Public Service, and to notice their commonalities and distinctions with Indigenous cultures and worldviews. It is recognition of the ways that personal and professional values may conflict or align with those of Indigenous people. It is the capacity to relate to or allow for differing cultural perspectives and being willing to experience a personal shift in perspective.
• Collaborative Planning, Organizing and Coordinating involves shared planning, establishing priorities jointly, and assigning resources accordingly, with sensitivity to the competing demands faced by Indigenous people. It is expressed by building plans together prior to acting, and ensuring that plans and resourcing align with their evolving interests and needs. It involves timely monitoring, evaluation and work refinement to deliver on the BC Public Service mandate of supporting Indigenous self determination. It means developing staff orientation and managing knowledge so that when a new employee takes up a position within an already established relationship, educating the employee does not automatically and continually fall to Indigenous people.
• Strategic Orientation is the ability to link the long-range vision of Indigenous self-determination to daily work, ranging from a simple understanding to a sophisticated awareness of the full impact of thinking and actions. It is the ability to think and operate broadly, with the goal of sustainability, to further the goals of Indigenous people in a way that meets the collective public interest. This also means taking responsibility to collaboratively design and implement steps to redress past harms and set frameworks in place to prevent their recurrence.

HOW TO APPLY & APPLICATION REQUIREMENTS:

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.

A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.

A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.

Please allot approximately 30 minutes to complete the application.

Only applications submitted using the online application portal will be accepted.