Manager, Demand Generation & Marketing Operations

Levitate

$90K — $120K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years in B2B SaaS revenue or demand generation marketing, including management experience
  • Strong data fluency, adept at querying and modeling data and attribution
  • Proficient in HubSpot and full-funnel demand generation
  • Familiarity with AI tools and an eagerness to develop AI-first workflows
  • Demonstrated experience in market expansion and refining Ideal Customer Profiles (ICP)
  • Capable of driving results across cross-functional teams
  • Proactive with effective delegation and decision-making skills

Responsibilities

  • Lead and evolve a high-output revenue marketing team focusing on email, organic, paid, and inbound channels
  • Own and strategize marketing-sourced pipeline and revenue targets while tracking performance weekly
  • Drive Total Addressable Market (TAM) expansion by identifying new segments and refining ICP
  • Ensure the integrity of pipeline attribution and data integrity for accurate reporting
  • Build and maintain the data and tools needed for targeting and automated campaign reporting
  • Conduct market and competitive intelligence, translating insights into actionable strategies
  • Utilize AI and automation to enhance team productivity and skills

Benefits

  • Daily catered lunches and diverse snack offerings
  • Employee-led clubs for shared hobbies and community building
  • Opportunities for volunteer work with local organizations
  • Flexible PTO for a healthy work-life balance
  • Paid parental leave for family support
  • Comprehensive benefits including lifestyle reimbursements and health coverage
  • Leadership development programs fostering inclusivity and growth
Full Job Description
Levitate is looking for a Manager of Revenue Marketing to lead our demand generation engine and help us expand into new markets. This role is the connective tissue between marketing strategy and measurable pipeline outcomes, owning the channels, the data, and the team that makes growth happen. You will lead a small, high-output team covering email, organic, paid, and inbound, while personally owning the data infrastructure, attribution, and reporting that keeps everyone accountable to real numbers. This is a player-coach role: you will develop your team and still do meaningful individual work. Responsibilities - Lead the revenue marketing team, developing the people responsible for email, organic, paid, and inbound, and evolving team structure as the business grows. - Own marketing-sourced pipeline and revenue targets, setting demand generation strategy across channels and managing progress week over week. - Drive TAM expansion, identifying new segments and refining ICP so Levitate reaches more of the market it can serve. - Own attribution and data integrity, ensuring the pipeline, source, and ROI numbers leadership relies on are accurate, and doing the data work required to keep them that way. - Build and maintain the data and tooling foundation that targeting, reporting, and campaign automation depend on, partnering with data and engineering as needed. - Run competitive and market intelligence, turning signal about competitors and market shifts into decisions about positioning, targeting, and investment. - Leverage AI and automation to make the team more productive, and help develop the team's capabilities in this area over time. - Partner closely with the VP of Marketing, reporting on headline metrics and translating strategy into an executable plan. Qualifications - 5-8 years in B2B SaaS revenue or demand generation marketing, with at least some experience leading or managing others. - Genuine data fluency: comfortable querying and modeling data, building and defending attribution, and turning analysis into decisions without waiting on someone else to pull the numbers. - Fluency with HubSpot - Full-funnel demand generation experience across email, organic, paid, and inbound, with a track record of owning pipeline and revenue targets. - Comfort with AI tools and a willingness to build toward an AI-first workflow, whether that is already how you work or a direction you are actively moving. - A player-coach mindset: you develop your team and still ship meaningful work yourself. - Experience entering new market segments or sharpening ICP to grow addressable demand. - Ability to drive cross-functional outcomes across sales, product, data, and engineering. - Bias to action with sound judgment on what to do yourself versus delegate. Our commitment to our staff is showcased not only through our strong company culture, but also through our employee-centric benefits and programs including: - Daily catered lunches from locally-owned restaurants and diverse snack offerings - Employee-led groups (run club, disc golf club, and book club, just to name a few) that bring employees with similar hobbies and interests together to inspire and build relationships - Plentiful opportunities to volunteer with and contribute to local organizations that align with the passions of our staff - Flexible PTO to facilitate strong work-life balance - Paid parental leave that provides employees with support and flexibility as they grow their families - Extensive benefit options including healthy lifestyle reimbursement, 401(k) matching, HSA/FSA, dental, vision, and mental health coverage, and much more - Culture Crew and Emerging Leader programs to foster employee leadership development, inclusivity, and connection through year-round trainings and events

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