The Peer Advocacy & Community Lead builds scale and grassroots momentum. Since a central team of five cannot manually support an entire global enterprise, this role decentralizes the adoption effort by transforming traditional "Champion" networks into highly active, peer-led advocacy communities, identifying and developing local advocates who carry the digital transformation directly into their business units.
Build thriving, high-participation communities by uncovering barriers to engagement and designing experiences employees actively choose to join. You will leverage proven engagement models from gaming, creator, fandom, and consumer social communities to create compelling formats, incentives, and interactions that drive ongoing participation, connection, and advocacy across internal channels.
This role builds organizational capability by creating scalable peer networks, facilitating knowledge sharing across business units, and helping stakeholder groups adopt new ways of working through influence and community leadership.
ROLE RESPONSIBILITIES
Community Strategy & Platform Enablement
- Develop a multi-channel community strategy aligned to adoption, engagement, and employee experience goals.
- Own and evolve the community technology stack, including Teams, Viva Engage, and emerging collaboration platforms.
- Regularly assess community needs and introduce new channels, tools, and engagement models as appropriate.
Peer Advocacy & Champions Network
- Build and grow a network of influential advocates, champions, and constructive skeptics across the organization.
- Establish a super-user community that enables peer learning, strengthens local adoption capability, and supports knowledge sharing across business units.
- Strengthen advocacy through recognition, exclusive access, and direct engagement with product teams.
Early Access, Beta & Labs Programs
- Manage beta, early-access, and labs communities from recruitment through product launch.
- Create structured processes for onboarding, feedback collection, bug reporting, and phased access.
- Transition successful participants into advocacy and champion programs that support broader rollouts.
User-Generated Content & Community Growth
- Empower employees to share best practices, success stories, tutorials, and productivity tips.
- Promote peer-to-peer learning and support to create a self-sustaining community ecosystem.
- Drive organic participation through contributor recognition and content amplification.
Community Engagement & Moderation
- Moderate internal communities and foster a collaborative, inclusive culture.
- Design recognition programs, exclusive events, and engagement opportunities that strengthen community identity.
- Maintain an active presence through thoughtful facilitation and member support.
Innovation & Experimentation
- Treat engagement challenges as design opportunities and continuously test new participation models.
- Introduce creative formats such as competitions, gamification, debates, and community-led experiences.
- Retire ineffective channels and scale engagement approaches that demonstrate measurable impact.
Content Strategy & Publishing
- Create and publish community content, including posts, discussion prompts, polls, announcements, and recaps.
- Own the editorial calendar and communication cadence across community channels.
- Ensure consistent, high-quality content that drives participation and ongoing engagement.
Culture Building & Employee Experience
- Design experiences that connect new hires to community networks and resources.
- Embed peer recognition and collaboration into everyday workflows.
- Deliver virtual and hybrid experiences that strengthen culture across distributed teams.
Community Analytics & Insights
- Define, track, and report community KPIs, including engagement, participation, advocacy, and content performance.
- Build dashboards and measurement frameworks that connect community activity to business outcomes.
BASIC QUALIFICATIONS
- Bachelor's degree in Communications, Sociology, Marketing, or a related field.
- 4+ years of experience in community management, developer advocacy, brand ambassador management, or internal social community building.
- Proven ability to identify, recruit, and motivate network advocates or champions, including designing tiered or "super-user" programs.
- Required: hands-on experience personally writing, designing, and publishing content (posts, prompts, announcements, light video or visuals) on a regular cadence. This is not a delegate-only role; the person hired will be producing content as well.
- A track record of making a stale or low-engagement community come alive, with concrete examples of formats or tactics originated rather than copied from a standard internal-comms template.
- Demonstrated ability to lead through influence, aligning advocates, stakeholders, and product teams around shared adoption outcomes without direct authority.
- Experience running early-access, beta, or pilot user programs, including recruiting cohorts, managing waitlists, and capturing structured feedback.
- Comfort working with engagement metrics and translating community data into stakeholder-ready reporting that connects to business outcomes.
- Fluency with community and engagement metrics (activation, retention, DAU/MAU, content performance) and a track record of setting KPI targets, building dashboards, and making tactical decisions from the data rather than instinct.
- Strong interpersonal skills and the ability to turn skeptics into vocal advocates.
PREFERRED QUALIFICATIONS
- Experience managing developer relations or user communities for consumer tech or enterprise platforms.
- Background in gaming, fandom, esports, or creator-economy communities, or other fast-moving, highly engaged online spaces outside of corporate environments.
- Deep understanding of enterprise social networks (Viva Engage, Teams, Slack, etc.) and experience evaluating or migrating community/collaboration tooling.
- Experience planning virtual or hybrid employee events and onboarding programs.
- Experience scaling peer-to-peer support models, including super-user or mentor structures, in large, matrixed organizations.
Work Location Assignment:Hybrid
The annual base salary for this position ranges from $99,200.00 to $165,400.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 12.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site 60 U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
* The annual base salary for this position in Tampa, FL ranges from $89,400.00 to $149,000.00.
This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
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