Tonal

Manager, Customer Success (B2B)

Tonal$90K — $120K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5+ years leading a revenue-focused B2B Customer Success or Account Management team
  • Experience with complex hardware deployments in fitness tech, hospitality, or corporate wellness
  • Strong data analysis abilities to identify operational bottlenecks and optimize performance
  • Skilled in negotiating with C-suite executives and managing logistics crises
  • Proficient in creating scalable Standard Operating Procedures (SOPs) for operations
  • Systems thinker with the ability to bring structure to ambiguous environments

Responsibilities

  • Lead and develop the B2B Success team, establishing SOPs for retention and renewal outcomes
  • Architect the B2B Commercial Playbook for operational lifecycle management
  • Oversee complex hardware installation processes for key commercial accounts
  • Translate client needs into actionable installation plans during the Sales-to-Operations hand-off
  • Conduct Business Reviews focusing on performance, ROI, and planning for renewals
  • Collaborate to design B2B tech infrastructure and streamline workflows
  • Contribute to POC installations to drive full-scale commercial partnerships
  • Analyze performance trends to discover upsell opportunities and drive growth experiments

Benefits

  • Join at the ground floor of Tonal's next major growth channel
  • Competitive compensation package and benefits
  • Collaborative, mission-driven culture focused on innovation in strength training
Full Job Description
Overview

The Manager, Customer Success (B2B) is a leadership role that combines high-touch account management with deep operational execution. You are responsible for the commercial health of our B2B accounts - spanning corporate wellness and hospitality, ensuring that Tonal equipment is installed efficiently, utilized fully, and driving retention, renewals, and expansion across our commercial Member base.

Acting as the operational glue between Sales, Logistics, Field Operations / Servicing, and Care, you will lead a specialized team to deliver complex hardware install implementations, provide operational leadership, and build the playbooks that turn high-volume installations and customer experience into a seamless, data-driven engine for retention, renewals, and account growth.

What You Will Do:

Leadership + Strategic Operations
  • Lead and develop the B2B Success team (currently two staff members), establishing the standard operating procedures (SOPs) that bridge sales handoff to durable retention, renewal, and expansion outcomes.
  • Architect the "B2B Commercial Playbook," defining the operational lifecycle from contract signature through installation, renewal, and multi-year expansion.
  • Synthesize operational data and partner feedback to act as a key commercial stakeholder, influencing the product and logistics roadmap for B2B-specific needs.

Deployment + Account Infrastructure
  • Oversee the "White Glove" deployment process for key commercial accounts, ensuring complex hardware installations meet Tonal's premium brand standards.
  • Own the Sales-to-Operations hand-off, translating client needs from the B2B Sales Manager into actionable plans for the installation phase and beyond.
  • Serve as the primary strategic lead for high-value accounts, conducting Business Reviews that focus on operational performance, commercial ROI, and renewal and expansion planning.

Cross-Functional Orchestration
  • Collaborate cross-functionally to architect the B2B tech infrastructure, synchronizing Sales, Care Operations, Logistics, Field Operations with order and contract management systems to provide a unified, data-driven view of account health and renewal potential.
  • Act as the strategic liaison between commercial and operations teams, streamlining installation and servicing workflows and removing execution friction to accelerate high-volume B2B rollouts.
  • Collaborate with the Senior Executive Team to align B2B operational capacity with broader corporate growth targets and revenue goals.
  • Collaborate with Care Operations Leadership to align on the B2B service model, acting as the commercial stakeholder to ensure our partners receive the highest tier of technical support and care - protecting renewal health and unlocking expansion opportunities.

Commercial Growth + Pilot Innovation
  • Contribute to the design of "Proof of Concept" (POC) installations for prospective high-scale partners, using operational data to build the business case for full-scale rollouts.
  • Analyze in-market performance and usage trends to identify "land and expand" opportunities, partnering with Sales to drive upsells within the existing B2B footprint.
  • Lead "Growth Experiments" and manage the renewal pipeline, identifying operational risks early and implementing retention strategies to protect recurring B2B revenue.


Who You Are:
  • 3-5+ years of experience leading a revenue focused team in B2B Customer Success or Account Management, ideally involving complex hardware deployments in fitness tech, hospitality, or corporate wellness.
  • As a Data-Driven Leader and Operator, you don't just report activity; you analyze performance data to identify operational bottlenecks, optimize resource allocation, and lead your team to prove ROI to both partners and Tonal's Senior Executive team.
  • You have "Player/Coach" DNA and thrive in high-growth environments and are just as skilled at negotiating a contract renewal with a C-suite executive as you are at navigating a logistics crisis with Field Operations.
  • You have a scalability mindset and enjoy the "pilot" phase of a business but are obsessed with turning experiments into repeatable, scalable Standard Operating Procedures (SOPs) that drive both operational results and predictable revenue.
  • You are an infrastructure focused systems thinker who brings structure and clear workflows to ambiguous environments, ensuring our B2B tech stack scales alongside the commercial mission.
  • You have incredible grit and go beyond identifying bottlenecks to actively coordinate across Finance, Logistics, Field Operations, and Care, ensuring execution hurdles are cleared and commercial rollouts remain on schedule.


Why you'll love working at Tonal
  • You're joining at the ground floor of Tonal's next major growth channel
  • Competitive compensation package, benefits, and Tonal product perks
  • Collaborative, mission-driven team with a passion for redefining strength training

About Tonal

Tonal is a fitness technology company that has created an intelligent fitness system that uses digital weights and personalized coaching to help people achieve their fitness goals. The company was founded in 2015 by Aly Orady and has since raised over $450 million in funding. Tonal's system uses machine learning algorithms to create personalized workout plans for users based on their fitness level, goals, and preferences. The system also provides real-time feedback and coaching to help users improve their form and technique. Tonal's technology has been praised for its ability to provide a full-body workout in a compact and convenient package.
Learn more about Tonal
Size
500 employees
Industry
Net Income
-$10 million
Founded
2015
Revenue
$200 million
NASDAQ

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