Job DescriptionThe Manager, Customer & Marketing Data Management is a hands-on leader responsible for defining, governing, and enabling reliable customer and lead data across marketing platforms. This role partners cross-functionally to translate marketing needs into data requirements, ensuring data is structured, trusted, and ready for activation, personalization, and performance measurement. Focused on business outcomes, the role drives data consistency, identity resolution, and modernization to support scalable marketing growth.
Responsibilities- Define, manage, and govern customer and marketing data to ensure consistency, accuracy, and usability across all marketing platforms
- Establish and maintain data requirements to support lead acquisition, qualification, lifecycle management, and performance measurement
- Own and drive customer and lead identity resolution standards, ensuring accurate identification, deduplication, and cross-channel activation
- Serve as the business owner for customer and marketing data within Martech and CDP ecosystems, enabling segmentation, personalization, and campaign execution
- Translate marketing strategies and use cases into clear, actionable data definitions and requirements
- Develop and enforce data governance frameworks, standards, and usage guidelines to balance quality, consistency, and speed to market
- Partner with technology and data teams to support modernization of customer databases, ensuring alignment with evolving marketing needs
- Collaborate cross-functionally to align priorities, define requirements, and guide execution across Marketing, IT, Data Engineering, and Architecture
- Communicate data concepts, standards, and progress in a clear, business-focused manner to both technical and non-technical stakeholders
- Ensure customer and marketing data is structured, accessible, and activation-ready to drive measurable marketing performance and growth
- Embody the Hilton Grand Vacations Values of Hospitality, Integrity, Leadership, Teamwork, Ownership, Now,
- Adheres to Company standards and maintains compliance with all policies and procedures
QualificationsTo fulfill this role successfully, you must possess the following minimum qualifications and experience: - Experience working with leading Martech and CDP platforms (e.g., Salesforce, Adobe, GA, Segment, etc.)
- Ability to translate business needs and marketing use cases into clear data requirements and definitions
- Strong analytical and problem-solving skills with attention to data quality and consistency
- Cross-functional collaboration and stakeholder management across technical and non-technical teams
- Communication skills to convey complex data concepts in a clear, business-focused manner
- Strategic thinking with the ability to align data initiatives to business outcomes and growth objectives
- Project prioritization and organizational skills to manage multiple initiatives and dependencies
- Operate effectively as a hands-on individual contributor with leadership accountability
- Balance governance and control with agility and speed to market
- Drive alignment and influence decision-making without direct authority
- Adapt to evolving technologies and changing business needs in a fast-paced environment
- Ensure data is actionable, scalable, and aligned to enable marketing activation and measurement
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions: - Bachelor's degree in Marketing, Business, Data Analytics, Information Systems, or a related field (Master's degree preferred)
- Background in database modernization, customer data architecture, or digital transformation initiatives
- Familiarity with data privacy regulations and compliance considerations (e.g., GDPR, CCPA) as they relate to customer data
- Experience supporting B2C or B2B marketing organizations with complex customer journeys and multi-channel activation
- Working knowledge of data engineering concepts, data pipelines, and integration methods (e.g., APIs, ETL processes)
- Proven experience in establishing or evolving data governance frameworks within a marketing or customer data domain
Prior experience in a matrixed organization, influencing across multiple teams and stakeholders
