Job DescriptionWe're seeking a
Manager, Customer CRM to drive the execution and optimization of strategic, data-driven email campaigns and lifecycle marketing programs for our healthcare providers (HCPs). Reporting directly to the Senior Manager, Customer CRM, you'll play a critical role at the intersection of brand marketing, data insights, and customer experience-driving meaningful engagement and measurable business impact such as improved email engagement rates, campaign conversion, and HCP adoption of key programs and products.
The ideal candidate brings strong email marketing expertise, proven ability to manage complex projects and agency relationships, and the ability to influence and collaborate across brand teams and internal stakeholders. You will oversee the marketing strategy and tactics of HCP email campaigns supporting field initiatives, promotions, program and product updates, as well as brand product launches.
IN THIS ROLE, YOU WILL- Own the planning, strategy, and execution of HCP email campaigns aligned with brand and lifecycle marketing objectives, translating senior leadership direction into actionable campaign strategies
- Manage agency and vendor relationships end-to-end: establish performance expectations, oversee creative asset quality and project timelines, track budget spend, and conduct regular performance reviews to ensure ROI and alignment with brand standards
- Develop and manage audience segmentation and targeting strategies in collaboration with the Senior Manager
- Analyze campaign performance data and develop insights-driven optimization recommendations; identify and implement performance improvements to drive measurable results
- Serve as the subject matter expert on email marketing strategy, championing best practices across segmentation, personalization, A/B testing, deliverability, and compliance-while mentoring brand teams on implementation
- Establish and maintain comprehensive campaign documentation, performance tracking systems, and reporting cadences to ensure transparency and accountability
- Develop and execute testing frameworks that drive continuous improvement initiatives across the HCP email channel
- Oversee complex project workflows, timelines, resource allocation, and cross-functional coordination to ensure on-time, on-brand execution
- Collaborate with cross-functional stakeholders to ensure email strategies align with broader omnichannel initiatives and organizational priorities
- Ensure all HCP email campaigns comply with regulatory requirements (HIPAA, CAN-SPAM, industry guidelines) and internal compliance standards
- Drive refinement of processes, tools, and workflows to improve efficiency, execution quality, and team productivity
QualificationsRequired:- 3-7+ years of experience in email marketing, CRM marketing, or digital marketing discipline
- Experience managing external agency partners and overseeing project delivery
- Demonstrated expertise with marketing automation platforms (e.g., Marketo, Adobe Campaign, Salesforce)
- Strong analytical skills and proven ability to use data for campaign optimization and strategic decision-making
- Proven track record of optimizing campaigns and improving performance metrics
- Deep knowledge of email marketing best practices: segmentation, personalization, A/B testing, deliverability, and compliance
- Excellent project management, communication, and stakeholder management skills
- Strong ability to manage competing priorities and multiple simultaneous campaigns
- Demonstrated ability to influence cross-functional partners and drive alignment on strategy
- Bachelor's degree in Marketing, Communications, Business, or related field
Preferred:- Experience in pharmaceutical, healthcare, or other highly regulated industries
- Knowledge of compliance requirements specific to healthcare marketing (HIPAA, CAN-SPAM, industry regulations)
- Experience with CRM or CDP platforms
- Familiarity with email analytics and reporting tools
- Experience communicating complex marketing strategy to non-technical stakeholders and executives
- Demonstrated success building cross-functional alignment in a matrixed organization
Additional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
