Snap Inc

Manager, Creative Strategy

Snap Inc$173K — $259K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in creative strategy, brand marketing, or related field.
  • 3+ years managing and developing teams.
  • Proven track record of delivering direct response and brand campaigns.
  • Hands-on experience with large clients across various sectors.
  • Strong understanding of creator marketing and its strategic applications.

Responsibilities

  • Lead and mentor a team of Creative Strategists, promoting collaboration and innovation.
  • Engage directly with key large clients to craft impactful advertising strategies.
  • Collaborate with Sales, Product, and Marketing teams to align creative solutions with business goals.
  • Develop and implement creative strategies tailored to Snap's business objectives for major clients.
  • Balance performance and brand marketing to achieve measurable client outcomes.
  • Utilize data and insights to guide creative decisions and enhance campaign efficacy.
  • Serve as a subject matter expert in creative strategy at client meetings and industry events.

Benefits

  • Paid parental leave to support family needs.
  • Comprehensive medical coverage for health and wellness.
  • Emotional and mental health support programs available.
  • Equity compensation options to share in the company's long-term success.
Full Job Description
We9re looking for a Manager, Creative Strategy, to join our LCS team in the Americas. This role requires a dynamic leader who can combine strategic vision with hands-on execution, balancing global team management with direct client engagement. With a strong background in both creative ideation, brand strategy and performance marketing solutions, you will drive growth for Snap9s largest clients in the Americas region while leading and developing a high-performing team based in the Americas.

What You9ll Do:
  • Team Leadership: Manage, mentor, and inspire a team of Creative Strategists, fostering a culture of collaboration, innovation, and excellence.
  • Client Engagement: Work hands-on with key large-sized clients across the Americas to develop creative advertising strategies that leverage Snap9s suite of Ad Products.
  • Collaborate Across Functions: Partner with Sales, Product, and Marketing teams to ensure alignment on business objectives and seamless execution of creative solutions.
  • Strategic Oversight: Lead the development and implementation of creative strategies that align with Snap9s business goals and address the unique needs of large clients.
  • Performance and Brand Balance: Leverage expertise in both performance and brand marketing to deliver holistic solutions that drive measurable outcomes while building long-term brand equity.
  • Data-Driven Creativity: Use insights and analytics to inform creative strategies, ensuring campaigns deliver results that meet or exceed client objectives.
  • Thought Leadership: Represent Snap Inc. as a subject matter expert at client meetings, industry events, and internal forums, showcasing innovative approaches to advertising.

Knowledge, Skills, & Abilities:
  • Proven expertise in both Performance and Brand advertising, with a strong track record of delivering impactful social marketing solutions.
  • A core knowledge of creator marketing - demonstrating the ability to engineer strategic solutions for organic and paid - to deliver on client9s performance and brand goals.
  • Exceptional leadership and people management skills, with the ability to motivate and develop a team.
  • Deep understanding of compelling creative strategies for our largest clients.
  • Strong communication and presentation skills, with the ability to influence senior stakeholders and inspire clients.
  • Analytical mindset, with the ability to leverage data and insights to inform creative decisions.
  • Ability to work effectively in a fast-paced, cross-functional environment.

Minimum Qualifications:
  • 10+ years of experience in creative strategy, brand marketing, or a related field.
  • 3+ years of experience managing and developing teams.
  • Demonstrated success in delivering both DR and Brand campaigns.
  • Hands-on experience working with large clients across a range of categories.

Preferred Qualifications:
  • Strong knowledge of Snapchat9s tools and platforms, with the ability to leverage them effectively.
  • Experience developing scalable, repeatable creative frameworks.
  • Proven ability to balance hands-on client work with team management responsibilities.
  • Passion for innovation and creativity in advertising.
  • Experience working in a sales-facing role within a creative strategy team at a platform.
  • Proven experience in motivating and working with high-performance global teams.


Our Benefits: Snap Inc. is its own community, so we9ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap9s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate9s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.

Zone A (CA, WA, NYC):
The base salary range for this position is $173,000-$259,000 annually.

Zone B:
The base salary range for this position is $164,000-$246,000 annually.

Zone C:
The base salary range for this position is $147,000-$220,000 annually.

This position is eligible for equity in the form of RSUs.

About Snap Inc

Snap Inc. is a camera and social media company. It was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The company is known for its Snapchat app, which allows users to send photos and videos that disappear after being viewed. Snap Inc. is headquartered in Santa Monica, California and has offices around the world. The company went public in 2017 and is listed on the New York Stock Exchange.
Learn more about Snap Inc
Size
5,661 employees
Market Cap
$13.9 billion
Industry
Net Income
-$944.8 million
Founded
2016
5 Year Trend
+59.1%
Revenue
$2.5 billion
NASDAQ

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